In Revenue Capital

Justin Gray and Josh Wagner's first book, The Go to Market Cheat Code, launches tomorrow 1.15.2025. let's take a minute to spotlight the authors. Josh Wagner wrote in the introduction to the book, "We don't belong here, we are not MBA's and don't hold advanced degrees." Josh grew up with a hard working entrepreneurial father who took care of people. His family, his customers and his friends. It was that simple. He wanted his boys to do something more than the construction business so he took risks. Sent Josh to a prep school he knew nothing about, let him play hockey in the desert, something he also knew nothing about and sent him to college... another new frontier. In the book Josh talks about the journey which ultimately led him to entrepreneurial endeavors throughout his career. He started a company out of college, build on the back of a strategic partnership. Moved on to a local e-learning company where he focused on partnerships with subject matter experts to build niche learning solutions. Then teamed upwith Justin Gray at LeadMD, where it was partnerships that built the GTM moat for Marketo's first professional services partner. All of these experiences are the foundation of the Cheat Code. A go to market motion designed to work with a buyers natural inclination... buy from people they trust. For the full story, order your copy today where books are sold!

It's Season 3 FINALE time and who better to capstone this collection of uncommon marketers than Kyle Lacy of Jellyfish. Kyle shares his secret sauce for gaining org buy-in and alignment for the initiative you really want to see the light of day. Learn how he's used metrics at orgs like Seismic, Lessonly (now Seismic Learning), OpenView, and Salesforce to ensure marketing can be fun and creative, while still serving the bottom line. Check it out --> * this is our season finale for numero 3 (which has been all incredible marketing leaders) but The GTM Cheat Code will be back - so if you haven't yet subscribed on YouTube or your fav pod platform - give us a follow to see what's next! Josh Wagner Sean Kester Justin Gray

Is AI going to take your job? Frankly, maybe. But that's the wrong question - the right question is 'How will AI enable my future?' Amanda Kahlow joins The GTM Cheat Code pod this week to convey her career and life 'cheat code' of embracing optimism over fear. Join hosts Sean Kester and Justin Gray as their perspectives get flipped-turned upside down to embrace change and lead with positivity. In today's uncertain times, it's a welcome and powerful paradigm shift. Learn more in the full ep. below -->

Are you ready to rock? You better be, this week on The Cheat Code Podcast #marketing rockstar (both literal & figurative) Jason Miller takes the stage to shred the tactics of yore, updating them with 3 keys he calls the 'marketing trifecta'. Jason is the mind behind some of the best campaigns of the last decade at orgs like Adobe Marketo, LinkedIn, Microsoft, ActiveCampaign and now Jigsaw - he knows how to create gravity and demand. This is a MUST listen-->

Ever attempted 'newsjacking'? If you have, you've perhaps unknowingly been influenced by this week's guest, David Meerman Scott. Renaissance man, speaker (he's a Tony Robbins staple), author of 12+ books, and of course, 'newsjacker'. The man who quite literally coined the phrase (look it up) sit's down with Justin and Josh to break down exactly how marketers can effectively leverage this powerful cheat. Over the course of the show, David also provides example after example of how he's captured the moment (even several times in the last year) and owned the narrative though masterful 'newsjacking'. This one is definitely worth 30 mins of your day - buckle up!

You hear it all the time... #marketing just seems to speak a different language. Eric Martin of Stack Overflow, and formerly Salesloft, stops by the pod with his own version of Rosetta Stone to finally teach Marketing to speak 'Finance' in this must hear ep. Marketers, your next language is waiting-->

"I've never found anything to work better as a way to convince somebody to do business with you than engineering moments where your prospects are overhearing two of your super consumers talk about you without you in the room.” - Pablo Gonzalez ?????? The GTM Cheat Code of the week is LIVE. Check out the big brain on Pablo - and learn how you can leverage your own 'super customers' as your best performing demand channel. Dive in now--> #marketing #GTM #partnership Josh Wagner Justin Gray Sean Kester

Potato / PotAto Lazy / Efficient Look for pragmatism in your #sales hires. Justin walks through what the best AEs have in common. -->

Isn't 'customer journey mapping' just a term CMOs use to confuse other execs? Sometimes, yes. But when it's done right, it can be the true cheat code for growth. And how! That's exactly what Adam B Needles, CEO at ANNUITAS joins The GTM Cheat Code to reveal. Join Josh Wagner and Justin Gray as they sit down with Adam to unpack exactly how #marketers can master the customer journey and deploy those learnings in a way that creates true buyer engagement to form relationships that translate to revenue. #GTM #marketing #buyerjourney In Revenue Capital

Did you fail Math in high school? After listening to today's episode of 'The GTM Cheat Code' you may question those fundamentals you spent so many long nights studying (read: procrastinating while watching 'Alf'.) [are we dating ourselves here?] Anyway... Sei Suriyakumar upends the universe with proof that 1+1 can in fact equal 3, as he and his teams have demonstrated again and again at hyper-growth orgs like Superhuman, Dropbox, & HelloSign. To get different results, marketers have to think differently. Do not miss this mind blowing 30 mins--> #demandgen #GTM #saas #B2B Josh Wagner Justin Gray Sean Kester