IMR Inc. | AutomotiveResearch.com

?? IMR Celebrates 50 Years of Excellence in the Automotive Aftermarket! ?? This year, IMR proudly marks its 50th anniversary—a golden milestone reflecting five decades of innovation, integrity, and partnership in the automotive industry. Since 1975, we’ve been a trusted leader in market research, empowering manufacturers, distributors, and service providers with data-driven insights to navigate a dynamic market. Rob Pietrowsky, VP of Research, said it best: “This longevity is a testament to time-tested methodologies and an unwavering commitment to our clients’ needs.” Building on the legacy of Bill Thompson, we’re dedicated to remaining a vital resource and problem solver for the industry. From vehicle tech advancements to digital transformation, IMR has evolved alongside the aftermarket. Peter Ruggirello, Director of Sales, noted, “Our adaptability has made us a trusted advisor for 50 years.” As part of Endeavor Business Intelligence, we’re poised to deliver even greater value through enhanced data solutions and market intelligence, as EVP Paul Mattioli emphasized. Thank you to our clients, partners, and team—your trust and collaboration have fueled this journey. Here’s to the next chapter of innovation and impact.? #IMR50 #AutomotiveAftermarket #MarketResearch https://lnkd.in/gaNtTZur

This morning, Northwood University welcomed Rob Pietrowsky, VP of Research here at IMR, for an insightful presentation on category management within the automotive aftermarket. Joined by James O'Dell, MAAP, Professor at Northwood, the session offered a deep dive into industry strategies and best practices. #IMR #CategoryManagement #AutomotiveAftermarket #MarketResearch

As electric and hybrid vehicles become more common, repair shops are stepping up to meet the demand. While BEVs and hybrids still make up a small portion of service traffic, the numbers are rising fast—93% of shops have seen an increase in BEV repairs over the past two years! Staying ahead in this evolving landscape means adapting to new technology, training technicians, and keeping up with industry trends. The shift toward electrification isn’t just coming—it’s already here. Are shops ready? https://lnkd.in/gCGzEt4k ???? #IMR #AutomotiveResearch #EVRepair #HybridVehicles #AutoIndustry #FutureOfMobility ???

A huge thank you to Rob Pietrowsky and @IMR Inc./ Endeavor Business Intelligence for an insightful kickoff to the ACC Fast Track Webinar Series! ?? Rob shared valuable research on how repair shops are evolving, tackling economic challenges, and adapting to ADAS, EVs, and shifting consumer attitudes. The data-driven insights were a game-changer! If you joined us, we’d love to hear your biggest takeaway—drop it in the comments! ?? Stay tuned for more ACC Fast Track Webinars coming soon! #ACCFastTrack #AutoRepair #TechInnovation #ADAS #EVTech #ACCLeadership Endeavor Business Media Endeavor Business Intelligence

Rob Pietrowsky, our VP, spoke at the Automotive Communications Council (ACC) on the evolving repair shop last week, providing great insights. Thanks Rob!

Rob Pietrowsky with IMR Inc. | AutomotiveResearch.com is sharing some very interesting information about consumer behavior during the current Automotive Communications Council (ACC) Fast Track session. Massive increase in delayed maintenance and a meaningful decline in dollars spent on vehicle maintenance each year by the consumer in the past few years! It's clear that there's a lot of pent up demand out there and some effective marketing strategies can certainly play an important role in attracting customers in order to take advantage of these opportunity.

I can confirm first hand that IMR Inc. | AutomotiveResearch.com has terrific data insights. So, if you are an auto shop owner/operators and want to learn more about how auto shops are evolving to the changing technology landscape then this Automotive Communications Council (ACC) webinar by Rob Pietrowsky should be listed as a "do-not-miss" event on your calendar. Sign up today! #autorepair #automotive #newtrends

Check out Rob Pietrowsky and Peter Ruggirello at the MACS Training Event & Trade Show today at 4:15pm ET! Mobile Air Climate Systems Association #IMR #MACS2025 #mobileAC #automotive #mobileacttraining #technician

Join Rob Pietrowsky, VP of Research at IMR Inc./Endeavor Business Intelligence, on Friday, 1/31 at 3pm ET, as he discusses the evolving auto repair industry and shares valuable insights on the economic challenges and emerging technologies shaping its future. Register now: https://lnkd.in/eW62MC5z #IMR #ACCFastTrack #AutoRepair #TechInnovation #ADAS #EVTech #ACCLeadership

One week to go until the first ACC Fast Track Webinar of 2025! ?? Date: Friday, January 31 ? Time: 3:00 PM ET ?? Speaker: Rob Pietrowsky, VP of Research at IMR Inc. | Endeavor Business Intelligence Discover how repair shops are evolving to tackle economic challenges and adapt to new tech like ADAS and EVs. Plus, learn about shifting consumer attitudes and exciting opportunities emerging from real survey data! This session is FREE and open to all — don’t miss it! ?? Register now: https://lnkd.in/eW62MC5z #ACCFastTrack #AutoRepair #TechInnovation #ADAS #EVTech #ACCLeadership