Improvado

Even the smartest teams occasionally overlook powerful analytics tactics that could dramatically boost ROAS. We identified 9 such tactics! Curious? Then how about: ? Geo-fencing analytics can prevent wasting up to 65% of ad spend ? Cross-device matching helps capture the 30% of conversions happening across multiple devices ? KPI forecasting delivers an impressive +35% ROI by preventing downtrends before they happen You'll find the details on these and six more proven tactics in the full guide: https://lnkd.in/eCi9WQbY #MarketingAnalytics #ROIoptimization #DataDrivenMarketing #improvado

??????: ?? ?????? ???????? ?????????????? + ???? ?????? ???????????? ?????????? Lately, we've significantly expanded our data integration capabilities with 9 new data sources and numerous additional report types to help you extract more insights from your marketing and business tools. A sneak peek into new API integrations: ? TikTok Business - Access assets, invoices, and billing group data ? StackAdapt GraphQL - Comprehensive advertising data across campaign delivery, creative performance, and targeting ? Brave Ads - Campaign tracking and management ? Ahrefs - SEO projects and rank tracking ? Sprout Social Influencer - Campaign and post performance metrics Find the full list of additions in the documentation: https://lnkd.in/e6zB4zY5 #DataIntegration #MarketingAnalytics #BusinessIntelligence

SXSW is in full swing with insightful talks, technology, and lots of networking. If you’re at the Austin Convention Center, visit our booth 715 to explore how AI-powered marketing analytics can help your team move faster and make data-driven decisions with confidence. Meet the incredible Improvado team and get a hands-on demo ?? #SXSW

Stop by booth 715 and learn how to make the most out of your marketing campaigns! #SXSW Improvado

???????????????????? ?????????????????? ?????? ???????????? ???????????????? ???? ???????? ??????????-??????-?????????? ???????????????? ?????????????? Our analysis of enterprise marketing data shows that 30% of companies' ad campaigns have zero UTM tracking, and another 20% use inconsistent parameters. Think about that—half your marketing budget potentially wasted on untraceable campaigns. How can you defend your marketing spend when you can't connect campaigns to revenue? The Billion-Dollar Guide to UTM Tags delivers the attribution framework top-performing marketing teams rely on: - Implement the proven UTM naming convention that scales across global marketing operations - Deploy time-saving automation that eliminates manual errors (and saves countless hours) - Achieve campaign-level granularity that precisely ties revenue to specific marketing efforts - Deploy enterprise-grade strategies that protect competitive intelligence in your public URLs Download your copy of the guide: https://lnkd.in/gy6JTgkf #MarketingAnalytics #AttributionModeling #DataDrivenMarketing

Improvado joins SXSW in 2 days! If you're attending, stop by booth 715 to: ? Gain insights into the latest trends in marketing analytics, from AI-driven measurement to data automation. ? See how AI enhances campaign performance by delivering real-time, actionable insights. ? Learn strategies to maximize ROAS through real-time campaign monitoring and metric pacing. ? Connect with experts on marketing data transformation, governance, and automated reporting. Not attending but want a taste of the Improvado product? You can get a free marketing data quality audit to uncover inefficiencies and identify data gaps pulling your ROAS back: https://lnkd.in/dNu9Wex6 #SXSW

Looking for the best AI assistant for your marketing team? We put the four most popular LLMs—ChatGPT, Claude, Gemini, and DeepSeek—to the test across content creation, social media, conversion optimization, landing pages, and marketing analytics. In a nutshell: there's no single "best" AI for marketing. The ideal approach combines Claude's exceptional content writing, ChatGPT's analytical prowess, and DeepSeek's conversion optimization capabilities. In our comparison, you'll find real examples, detailed prompt templates you can copy, and practical insights on how each AI handles complex marketing tasks. Get your copy: https://lnkd.in/gUzX-RKn #MarketingIntelligence #AIforMarketing #DataDrivenMarketing

SXSW 2025 is going to be eventful and insightful. Here's what we've prepared for you. Improvado will showcase the latest innovations in AI-driven marketing measurement, helping teams get instant insights, optimize performance, and move faster. Stop by booth 715 to see how AI-powered analytics: ? Provides instant answers on campaign effectiveness and ROAS—in 10 seconds, to be exact. ? Reduces time spent on reporting so teams can focus on strategy, not spreadsheets, ? Helps teams optimize budget allocation with data-backed decisions. Marketing analytics should work as fast as you do. See it in action at the Austin Convention Center, March 9-12.

Here's The Trade Desk campaign setting checklist that will save you thousands in wasted ad spend. After analyzing data from our clients running six-figure TTD campaigns, we uncovered something surprising: the costliest errors aren't complex technical issues—they're simple setup mistakes! In this battle-tested checklist, you’ll find budget-draining pitfalls across: - Campaign basics that kill performance - Targeting oversights limiting your reach - Inventory quality gaps affecting brand safety - Optimization settings leaving money on the table Comment "TTD" in the comments below, and we’ll share this checklist with you. #TradeDesk #ProgrammaticTips #DigitalAdvertising #improvado

We're proud to return as the official Marketing Analytics Partner of SXSW. This year, we're committed to driving conversations about the transformation of marketing intelligence and how AI is shaping the future of data-driven marketing. Join us for days of innovation, creativity, and networking. When: March 9-12, 2025 Where: Austin Convention Center, booth 715 See you in Austin! For more details: https://lnkd.in/d3KvtadC