People aren’t looking for more “skip the latte” lectures. They’re looking for real, practical advice that fits their lives. And they’re finding it outside traditional channels. FINANCIAL BRANDS: If you’re still relying on outdated messaging, you’re losing engagement. We help financial marketers create content that meets audiences where they are—with relevant, action-driving storytelling. Ready to move beyond the old model for financial advice? Let’s talk. Send us a DM or email [email protected] Thanks, Wells Fargo for conducting this research, the 2025 Money Study. #FinancialMarketing #CustomerEngagement #ContentStrategy #MarketingInnovation
IMPRINT
营销服务
New York，NY 1,988 位关注者
Agency of the Year. We help clients build meaning relationships with their customers through innovative marketing.
关于我们
Agency of the Year*. Imprint is a full-service marketing and custom communications agency based in NYC. We believe that for companies to build real, lasting relationships with their customers, they need to provide content that engages, educates, and inspires. That is why we create custom content and distribution strategies that combine a deep understanding of audience behavior with creative talent for impactful content that drives lasting business growth. We thrive in complicated marketing ecosystems and bring decades of experience working within complex and highly regulated industries. We are a leading partner for financial services firms and have expanded to health, wellness, non-profit, technology, food services, and higher education, among others. Imprint is proud to be a certified diverse-owned business by the NGLCC. *Nominated 16 times in 11 years by 5 different organizations, winning 5 times.
- 网站
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https://www.imprintcontent.com
IMPRINT的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Content Marketing和Strategy
地点
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主要
获取路线
330 Seventh Ave
US，NY，New York，10001
IMPRINT员工
动态
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Americans are feeling financial pressure, and their spending habits are shifting. But here’s the catch—despite rising costs, they still want to invest and save. FINANCIAL MARKETERS: Are your messages speaking to this current reality? Consumers seek guidance, not generic advice. They’re tired of hearing “skip avocado toast” or “get a side hustle”—they want relevant, empathetic, and actionable insights. The IMPRINT team helps financial brands craft messaging that educates and empowers. Let’s build content that acknowledges current challenges while equipping consumers with the right tools and strategies. DM us or email [email protected] to discuss how we can help you turn these insights into action. Thanks Wells Fargo for conducting this research, the 2025 Money Study. #FinancialMarketing #ConsumerInsights #MoneyTrends #ContentMarketing
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Why not use Generative AI to create thousands of SEO articles? Generative AI can churn out articles fast—but will they rank? Will they engage your audience? Will they drive results? AI can be great for analyzing SEO data, but when it comes to expertise, experience, and trustworthiness (E-E-A-T)—the key factors Google values—humans still win. Where AI can help: Scraping, analyzing, and structuring SEO data. Where AI falls short: Creating content that truly resonates with users and satisfies intent. If you’re thinking about using AI for SEO, read this article first: https://lnkd.in/eSDc4qa6 What’s your take? Have you seen AI help or hurt your SEO efforts? Let’s discuss! ?#SEO #AIContent #DigitalMarketing #GenerativeAI
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IMPRINT's Andy Seibert says the future of content marketing is intent marketing. In 2025, content alone isn’t enough—marketing with intent and leveraging AI, SEO, and personalization is a must for strategic marketers. Check out Andy’s latest insights below. #IntentMarketing #ContentMarketing #AI #SEO #MarketingStrategy
In 2025, we’re marketing with intent. My team at IMPRINT is very optimistic about the significant role content will continue to play in marketing in 2025— and the way it can help brands connect with their audiences along their specific customer journeys. I like to start a new year by asking myself hard questions. Two months ago, I challenged myself and my team with these: 1.??Given how much we have evolved as an agency and as an industry – and how we’ll continue to evolve – is saying we are “content marketing” too limiting? There is no stronger element to empowering prospects and customers with confidence to move faster along their journeys than content. Given that AI has deepened our expertise and emphasis on search and personalization, we are creating distinct content for specific reasons and channels and increasing relevance. We are planning, creating and marketing content with intent. Should we say we are an “intent marketing” agency??In my view, we’ve dramatically expanded the scope and vision of what “content marketing” has strived for throughout my years in the industry. More than ever, I want Imprint to distinguish ourselves as an agency that can help brands market with intent. Never content for just content’s sake. 2.?We’ve put a great deal of focus on search optimization and artificial intelligence. Is that the right move? While it is always valuable to question where you are investing your time, this question became particularly interesting after I attended The Content Marketing Association's Summit early January in London.?And my peers weren’t thinking the same as me. ?SEO was mentioned just once during a full day of presentations, panels and networking.?And AI??I can’t remember a single substantive discussion. Perhaps it’s obvious to all content marketers that SEO and AI are crucial elements to focus on, and the Summit organizers preferred to delve into less obvious topics this year. But we are committed to our focus, as they garner the most interest whenever we speak with our clients about how they want to enhance their marketing efforts. Pushing ourselves on the answers to those two questions has led us to these three key focus areas for this year: ·?Evolving Imprint’s AI Discovery Lab.?We finished up detailed testing of over 30 AI tools and are now zeroing in on particular formats and processes. ·?Rolling out Imprint SONAR, our surgical and strategic SEO tool that is ROI-based. ·?Partnering with clients on Imprint AIM, our AI road mapping product. After starting to answer these questions for Imprint this year, I find myself more excited and more locked in for 2025 than ever: First, we’re focused strategically in ways our peers are not. Search and AI are only going to continue to gain in relevance and offer more ways for us to do our work better and more efficiently. And second, we’re not limited by the bounds of “content marketing”; we are true experts in #intentmarketing. There’s so much to discuss - let’s talk.
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SEO is volatile, complex, and more important than ever! Google’s algorithm updates are unpredictable and AI-driven search is changing the game. Yet, SEO continues to be one of the most powerful drivers of organic traffic and revenue. We’ve studied the patterns and identified key strategies to future-proof your SEO efforts: 1?? Focus on topics, not just keywords – Search engines prioritize intent over isolated words. 2?? Stay in your lane – Google rewards brands that create relevant, authoritative content. 3?? Be cite-able – Publishing proprietary data can make you a go-to source for AI and search. SEO isn’t dead—it’s just evolving. If you want to navigate Google’s algorithm changes and win in search, check out our latest insights. Read the full article here: https://lnkd.in/eenG2mqb What’s your biggest SEO challenge right now? Let’s discuss! #SEO #DigitalMarketing #GoogleUpdates #ContentMarketing #SearchEngineOptimization #AIandSEO
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Will you be our Valentine? We know you’ll fall head over heels for our inventive and impactful solutions! If you get butterflies just thinking about building stronger relationships with your audience, then our team is the perfect match for you. You'll love our cupid-approved strategies for building marketing programs that drive real results. And your audience will love feeling more connected to your business. Here are just a few strategies we know you'll have hearts for: ?? Content that is truly SEO-driven (results!) ?? Smarter personalization? ?? Strategic implementation of AI? ?? On-demand videos (next-gen)? ?? Proactive social media libraries What other strategies are you loving? Let us know in the comments! #Marketing #ContentMarketing #ValentinesDay
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AI is changing the way people search ??. But what does that mean for SEO? Our latest blog post breaks down how to optimize content for AI search engines and LLMs. The key takeaway? Great content still wins. Here’s what you need to know: ? Authority & engagement matter more than ever—focus on user value. ? Make it easy—structured content with clear H2s helps AI-driven search. ? Be cit-able—original research and proprietary data boost visibility. ? Diversify your formats—videos, images, and audio give you an edge. SEO isn’t disappearing—it’s evolving. Ready to stay ahead? Read the full blog post here ?? https://lnkd.in/g95er5NF
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Today's marketers MUST use an editorial calendar. Having a bird’s-eye view of plans is key to delivering impactful, audience-focused content, and making your goals. Check out our latest blog for tips on leveraging this strategic tool: ? Cohesion and consistency in your content ? Increased transparency and collaboration ? Avoiding ad-hoc content creation ? Ensuring cohesive messaging across platforms ? Achieving cross-organizational goals Read the full blog post and then let us know how we can help -— a solid editorial calendar can be a game changer! https://lnkd.in/e4S6h8xM #ContentMarketing #EditorialCalendar #MarketingStrategy #ContentCreation #MarketingTips
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Do you know the difference between EDITORIAL calendars and CONTENT calendars? They seem similar and the terms are often used interchangeably, but each serves a unique purpose in your marketing strategy! Here are 3 things you should know: 1.????Editorial calendars provide a high-level overview of content themes, campaigns, and goals. 2.????Content calendars focus on the tactical details of content creation and distribution. 3.????Using both together can help ensure cohesive messaging and maximize your marketing impact! Our new blog post breaks down these key differences and explains how both can help streamline your content planning and execution. Whether you're focusing on the big picture or diving into the details, understanding these calendars can make a huge difference in your marketing efforts. https://lnkd.in/eadvfeRt #ContentMarketing #EditorialCalendar #ContentCalendar #MarketingStrategy #ContentCreation #MarketingTips
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Last week’s International Content Marketing Summit and Awards hosted by The Content Marketing Association brought the top thinkers in the industry to London to talk 2025 content, including IMPRINT's Andy Seibert and Meg Sullivan. It was an honor to attend as a finalist for Agency of the Year, and to be recognized alongside talent from across the globe. ? Thank you, to CMI, Rob John, and the judges, for nominating IMPRINT as a finalist - once again among the best of the best!? ?? #ICMA24 #ContentMarketing #Awards #Agencyoftheyear?