IMPACTS Experience

What percentage of your guests have disabilities that impact their visit? It may be higher than you think. For our clients and partners, we often look at what barriers keep people with interest from visiting. The "hassle" often arises as a key barrier, and within that category we consistently observe a subset citing a "noncompliant building or experience" as the factor that could deter them coming for a visit. In today's article, we're sharing data exploring more about these challenges. How big is this subset of would-be attendees? Does it differ by organization type? And what does this research mean for cultural organizations? Sign up or sign in to KYOB+ to see the data. https://lnkd.in/eABvZ-mm

It's no secret that guest satisfaction matters for museums and performing arts organizations. Higher satisfaction ratings correlate with repeat attendance, the likelihood to endorse or support an organization, and the organization's ability to achieve its market potential. And frontline staff have a critical role to play in achieving those high satisfaction scores. In today's article, we're sharing data on the power of personal interactions with staff and volunteers, and just how much those memorable moments can affect satisfaction scores. Sign in or sign up to see the data: https://lnkd.in/eiUMcvy5

We stress the importance of listening to audiences here at IMPACTS Experience. But we also stress taking a stand for what matters. In terms of cultural organizations, that means creating exhibitions, programs, and recommending actions to support your institutional mission. For individuals? Voting is one way to stand up for *your* personal mission. Today is Election Day in the United States. Go make your voice heard!

You’re not imagining things: There’s been increased talk and awareness about data-informed optimal admission pricing among cultural organizations since the pandemic began in 2020. Today, we’re rounding up some of the data and facts informing these discussions. Head over to Know Your Own Bone today for research insights, common concerns, and best practices around price changes and pricing studies. https://lnkd.in/guH-75Vc

Museums (and cultural organizations in general) are trusted by the public. And those perceptions of trust have increased in recent years. But do these perceptions change when examined by generational cohort? Yes - and it's the younger generations that are more likely to consider cultural organizations to be trustworthy and credible sources of information. In today's article, we take a look at trust perceptions by generation, including the growing belief that cultural organizations are not just attractions but are driven by missions that benefit their communities; how trusted different types of organizations are; and why these perceptions matter. Sign up or sign in to KYOB+ to see the data. https://lnkd.in/ep_Cejnx

One big question that keeps coming up for our clients and partners: Has membership recovered? Are renewals back to where they were before the pandemic? Today's article has the data.

Over the past few months we've shared data on a variety of trends impacting attendance projections, from shifts in audiences and markets to top-of-mind awareness and onsite satisfaction. And there's one underlying topic that relates to many of these trends: Membership. A lot changed in the wake of the pandemic, and many of these changes only served to highlight just how important the communities of supporters represented by your members and subscribers are. But are members and subscribers renewing at the same rates as before the pandemic? Has membership recovered? We've got the data -- and some organization types are faring better than others. And as you may have guessed, many of the trends impacting attendance are also factors in renewal rates. Sign up or sign in to KYOB+ to read more: https://lnkd.in/ec9zfb_B

One of the metrics we monitor here at IMPACTS Experience is "top-of-mind awareness," which measures how aware audiences are of cultural organizations and other activities competing for attention and visitation within their region. We've observed a relationship between an individual organization's top-of-mind awareness and its attendance performance relative to market potential. In other words, those organizations that come to someone's mind first are more likely to secure attendance. (It's hard to get a visit if someone's barely thinking about you!) Today, we're zooming out to look at organization types rather than individual organizations to provide some broad context for cultural executives. Spoiler alert: visiting cultural organizations isn't the foremost top-of-mind activity within the aggregate of US market areas (and we'll share what is), but some cultural organization types are more top of mind than others. Head over to Know Your Own Bone to see the data. https://lnkd.in/gfqwhyD6

What influences visitor satisfaction by generation? Is it an organization’s reputation? Employee courtesy? Educational experience? Parking??What are the constituent components that make an experience satisfying, and how much do these components matter? It's common for many organizations ask their guests to rate their experience on a scale of one to ten. But one of the challenges with this type of metric is that it doesn't provide diagnostic insight into the underlying reasons for the rating. Someone rates you a 7 for satisfaction. Swell... but why not a 9? Or a 6? At IMPACTS Experience, we favor a more data-driven approach (though we'll admit we've got a few more tools at our disposal thanks to our university partners and advanced data science processes like lexical analysis!). For us, overall satisfaction is a composite metric that contemplates multiple criteria factoring into the guest experience. And in our latest article, we're sharing those components that collectively comprise guest satisfaction for cultural organizations, segmented by adult generation cohort for Generation Z, millennials, Generation X, and Baby Boomers. Sign up or sign in to KYOB+ to see the data: https://lnkd.in/gGiWv45k

“Without data, we’re just talking to ourselves about what should be important rather than understanding what is important to audiences.” Through her popular blog, public speaking engagements, and consultancy, Colleen Dilenschneider, cofounder of IMPACTS Experience and creator of Know Your Own Bone, has become a go-to source for data insights in the cultural sector and a key voice advocating for the greater use of data. In this insightful Q&A, discover how Colleen became "a great big millennial data nerd" and why she believes research is so important for museums. https://lnkd.in/eazUjSYx