IMPACT Commerce

What can we learn from the loyalty programmes of 199 Nordic brands? ?? And, more importantly, how can you turn these insights into more personal and meaningful loyalty experiences? That’s exactly what Kenni Wiltoft Rostgaard, our Senior Strategic Consultant, will be diving into at the CX & Loyalty Conference 2025 by Dansk Markedsf?ring and DI - Dansk Industri on April 1st. Based on our latest analysis of Nordic loyalty concepts, Kenni will present key findings, highlight areas for improvement, and share hands-on advice on how to apply these insights to your business. Haven’t got a ticket yet? Secure yours here: https://lnkd.in/dDbKAh3M ??

Yesterday, we joined this year’s Conversionboost Conference Copenhagen, hosted by our very own CRO Lead, Ole Gregersen – and it was ?? The room was packed with people, all genuinely passionate about #CRO, sharing insights, and discussing real, hands-on results. The energy was incredible, and it’s safe to say the hype around this field is only growing. One big takeaway from the day? CRO isn’t just about optimising conversions. It’s about building a data-driven mindset, running experiments, and continuously improving performance. And despite the clear business benefits, it’s often overlooked. Luckily, we have a true CRO hero in Ole – and with an in-house team of developers, designers, and specialists, we’ve got everything needed to help businesses make the most of their traffic. Want to learn more? Feel free to reach out to Ole at [email protected] to start the conversation??? #cboostdk

Danish customers have spoken! HiFi Klubben A/S has been awarded the Omnichannel Prize of the Year at #RefreshRetail by Retail Institute Scandinavia – beating 170 retailers based on feedback from 3,000 customers. Huge congratulations to the team! ?? We sat down with their Chief Digital Officer, Morten Qvistgaard, to hear more about the strategy behind their success, what sets HiFi Klubben apart, and what’s next for their omnichannel journey. Here's what he had to say: https://lnkd.in/d2eCr8FB ??

There is no stopping Conversionboost Conference Copenhagen now! See you all in the CROmmunity tomorrow...

Think about the last few loyalty programmes you joined. Chances are, they followed a familiar formula: Earn points. Get a discount. Repeat. ? Loyalty is meant to create stronger connections between brands and customers, but are most brands just following the same playbook? ?? ? To find out, we analysed 199 Nordic loyalty programmes, mapping out the strategies, structures, and mechanics brands use to retain customers. ? The result? A whitepaper packed with 11 data-driven insights that give you a clear picture of how brands design their programmes, and where there’s room to stand out. ? For example, we found that only 25% of brands invite members to exclusive events, and just 4% use gamification to drive engagement. Two proven ways to create stronger loyalty – yet still massively underutilised. ? Want all the insights? Get the #whitepaper: https://lnkd.in/dhFXGsBn ??

Dive into key findings from our loyalty whitepaper, get inspired by smarter B2B pricing strategies, and sign up for upcoming events on CRO, Sustainable UX, dynamic pricing, and Digital Product Passports ??

Are ineffective pricing models draining your profits? ?? ? Too many B2B businesses still rely on?outdated pricing models?–?cost-plus calculations, gut-feel decisions, and sales reps making pricing calls on the fly. And it’s?killing margins. ? One company we worked with turned things around by using?dynamic, data-driven pricing?–?and it’s set to?increase profits by 30-50 million DKK. Want to know how??Read the full story here: https://lnkd.in/dgHGT8-J ??

Last week, we turned the trip to D-Congress into something special ?? Around 30 people hopped aboard the Omnichannel Express from Stockholm to Gothenburg for three hours of great conversations, new insights, and plenty of laughs – before diving into a packed day at the conference. As always, D-Congress delivered. It felt like a big industry reunion, catching up with familiar faces, meeting new ones, and having the conversations that push our industry forward. We wrapped it all up with a dinner where discussions kept flowing over good food, great company, and maybe even a few new business ideas. ?? The feedback has been quite incredible, like this from one attendee: "Thank you so much for organising this and letting us come along! So well set up and well organised. It was excellent for networking and led to many interesting discussions." And also – colleagues dressing up as train stewards? That kind of dedication deserves a shoutout Per-Mattias Nordkvist, Eskil Jerling and Daniel Zackrisson! ?? A huge thank you to our partners Shopify, Contentful, and Talon.One for backing this idea, and to everyone who joined us. Let’s do it again sometime!

Customers trust recommendations from people they know more than any other form of marketing ?? Yet, our study of 199 Nordic brands found that only 2% reward referrals. This means that 98% of loyalty programmes are overlooking a simple, high-trust acquisition channel. If your most loyal customers aren’t incentivised to spread the word, how much potential growth is being left untapped? It can be as straightforward as: Give a friend €10, get €10 for yourself. Want more insights into the mechanics and structure behind loyalty in the Nordics? Download our whitepaper here: https://lnkd.in/d4ddpVv6

Is your site optimised to turn visitors into customers, or are you leaving potential conversions on the table??? Join Conversionboost Conference Copenhagen 2025 on March 18 at Industriens Hus, Copenhagen, where industry experts and brands like GANNI, Elkj?p Nordic AS (part of Currys plc), and Husqvarna Group will share insights on #CRO, #AI experimentation, and data-driven e-commerce. Expect hands-on strategies, expert insights, and the chance to connect with 200+ industry peers. See the comment section for sign-up link ?? ?? Bonus: We have a limited number of free tickets for manager- and C-level professionals in e-commerce, digital, CX, and performance marketing. Want in? Request an invite here: https://lnkd.in/dwc8VqJs