IMPACT

According to HubSpot, more than nine out of 10 people report wanting to see more videos from brands. This stat isn't getting any lower. But a culture of video in an organization only works when leadership leads by example. Have an important update to share with the company? Don't send it via email, send it by video. Set the tone for being on camera and your employees will follow. They'll follow internally, and more importantly, will be more eager to do more with video in your marketing and sales. It's clear that video will continue to play a pivotal role in how businesses connect, educate, and build trust with their clients. When businesses embrace this truth and create a culture of video, they can change their future. Catch this full interview with video trainer Lindsey Auten on the Endless Customers podcast. Full episode out now everywhere you listen to podcasts. #endlesscustomers #videotips #videostrategy #videomarketing #businesspodcast #marketingpodcast

Sometimes you need to embrace discomfort for growth. If you don't have your sales team already on camera making videos — whether that be 1:1 videos for prospecting, follow up emails, or for your website — then it's time to get uncomfortable in 2025. New episode of the Endless Customers podcast drops tomorrow with video trainer Lindsey Auten, where she'll give you a simple formula to follow for mastering your on-camera performance. ?? Subscribe to the Endless Customers podcast on Apple, Spotify, and more. ?? #endlesscustomers #marketingpodcast #businesspodcast #videomarketing #videotips

3 simple ways to incorporate major parts of the buyer's journey on your website. ?? Watch the video by IMPACT's web strategist Janet Mendez-Latouche below and catch her full episode on the Endless Customers podcast, "Top 3 Website Mistakes: How to Align Your Website with The Buyer's Journey" for more. Watch now on YouTube or listen on Apple Podcasts, Spotify, or Amazon. ??? Next, take a look at your website and see if you can check off all three of these boxes in your nav. ?? #endlesscustomers #websitedesign #websiteoptimization #leadgen #leadgeneration #webstrategy #weboptimization

If you want more conversions on your landing pages, IMPACT's web strategist Janet Mendez-Latouche says they must do these two things: 1. Reduce hesitation 2. Reduce friction That is how you eliminate fear from someone filling out that form on your site and guarantee that conversion. Catch this full interview for how to build more trust on your website on the Endless Customers podcast — out now on Spotify, YouTube, Apple Podcasts and more ?? #endlesscustomers #theyaskyouanswer #websiteoptimization #leadgeneration

Are you being 'direct' enough in your video content? Here's what Video Trainer Lindsey Auten recommends content creators think through when producing video.?? New episode of Endless Customers out now on YouTube, Apple Podcasts, Spotify and more. #theyaskyouanswer #endlesscustomers #contentcreators #videocontent

On tomorrow's episode of Endless Customers... ?? Video Trainer Lindsey Auten and host Alex Winter are covering it all when it comes to how you should be thinking about your 2025 content strategy: ?? Written vs video content? ?? Do you need a content manager or a videographer? ?? Do these roles need to go beyond just "production"? Tune in to the Endless Customers Podcast tomorrow on Spotify, YouTube, Apple Podcasts and more for the full episode. #endlesscustomers #theyaskyouanswer #contentcreators #contentmanager #videographer #marketingpodcast #businesspodcast

This is why seller-free sales experiences are winning ?? 75% of buyers today don’t want a salesperson involved in their buying journey. Instead, buyers want a seamless, touchless buying process. And instead of resisting this trend, the more we optimize our websites for this, the better our results. When you get it right: You’ll attract higher-quality leads, have stronger conversations, and weed out those who aren’t the right fit—before they even raise their hand. Your leads come in more informed, more trusting, and way more likely to buy because you’ve tailored their journey from the start. Full interview with Head of Web Strategy, Vin Gaeta, out now on the Endless Customers podcast. ?? #TheyAskYouAnswer #LeadGen #SalesStrategy #EndlessCustomers

Your website isn't just a website — it should be your #1 salesperson. If you’re not thinking of your website as a sales-first tool, you’re leaving money on the table. Your website should be a living, breathing asset, not something you launch and forget. Treat your site like your top sales rep. Keep it updated, optimized, and aligned with how today's buyer wants to be sold to. When you do, it’ll work for you 24/7. ?? On today's episode of Endless Customers, IMPACT's head of web strategy Vin Gaeta is diving into exactly what you need to stay on top of after you launch your website. Tune in now on Spotify, Apple Podcasts, YouTube and more! #TheyAskYouAnswer #SalesStrategy #WebsiteOptimization #EndlessCustomers

75% of buyers today would rather have a touchless sales experience. Yep, that’s THREE-QUARTERS of your audience. This shows just how much buyers are craving control over the sales process—choosing what they need, when they need it, without needing a sales rep. When we let customers self-select and guide their own sales process, it’s a win-win. They get a more personalized experience, and our sales teams end up having way more meaningful conversations once they're ready to talk. So, what’s the play? Embrace self-service tools. ?? Listen to the full episode on the Endless Customers podcast with IMPACT's head of web strategy Vin Gaeta and learn how to implement a touchless sales experience. Out now on Spotify, Apple Podcasts, YouTube and more. ?? #TheyAskYouAnswer #CustomerExperience #SalesStrategy #WebsiteOptimization #EndlessCustomers

If you're not talking about your competition in your content, you're losing out on business. The reality is: Your buyers are already comparing you to the competition. That conversation exists whether you join it or not—because when’s the last time someone evaluated just one option before making a purchase decision? So, if you know potential customers are looking at other options, the question is, do you want to be the one who guides that conversation? That doesn’t mean being bias or misleading, but providing factual information and positioning yourself as the trusted source that helps navigate the buyer's journey. When you do this, you earn more trust with your buyers. And people buy from businesses they trust. ?? Learn how to discuss your competition the right way on the latest episode of Endless Customers with head sales and marketing coach Brian Casey. Out now on Spotify, YouTube, Apple Podcasts and more. #TheyAskYouAnswer #endlesscustomers #marketingtraining #marketingcoach