Immersifi

We are extremely proud to have Marcella Larsen as a board advisor for Immersifi. We are always amazed at her knowledge and discovering new insights into the market of retail. If you want to know whats happening between Australia the US and Asia in retail you need to make sure you keep up to date with Marcella's posts and newsletters.

?? Why?convenience?is a non-negotiable ?? How?interaction and tech integration?are creating memorable moments ?? The undeniable power of?personalised service

Why aren't current Loyalty Programs delivering? We dive into this in today's newsletter.

The State of Fashion 2025 report is out, and we at Immersifi are excited to see that our vision aligns with the call to Reimagine Retail. Here’s how we’re working to address some of the report's key insights: ???The Human Side of Sales Differentiating the in-store experience is key to reigniting demand for in-person shopping. With upskilled staff and tech support tools, brands can create more meaningful customer interactions, allowing store staff to focus on what truly matters—customer satisfaction. ? At Immersifi, this forms the foundation of our platform: making each in-store interaction an experience, especially for loyal customers. By harnessing data-driven personalisation, we empower brands to deliver tailored, memorable engagements that delight every time. ???Discovery Reinvented. Fashion shoppers are overwhelmed with choice, which negatively impacts their engagement and conversion rates with brands. ? Whilst we see amazing startups tackle this problem, brands can do this in-house with their own data driven stylist incorporated into the Immersifi platform. ???Silver Spenders (are you kidding me with this headline ?? ) Fashion brands have typically focused on youth, but in 2025 they may struggle to grow sales from younger shoppers alone. The “Silver Generation” aged over 50 represents a growing population with a high share of global spend. ? We don't walk into a store saying "Hi my name is ...... my dob is ...... and I live at ........ Moving the focus to get deeper insights into customer behaviour will alleviate what need to know the customer age. ???The Inventory Equation Getting the right inventory mix is increasingly challenging. With growing audiences and community-driven insights, brands have untapped potential in community engagement to help optimize stock. ? Immersifi will leverage community power to guide brands in understanding real-time demand and preferences, helping bridge the gap between inventory and customer expectations. ???Sustainability Through Collective Effort Fragmentation across the fashion value chain and consumers' reluctance to pay premium for sustainable products create barriers to meaningful progress. Yet, as decarbonisation efforts remain urgent, the need for collective impact is stronger than ever. ? We believe that embracing an in-house circular economy and enhancing community engagement are key to impactful sustainability. Supporting brands in this journey is part of Immersifi’s mission, recognising that inaction is simply not an option. "The old playbook is now obsolete; the industry will need a new formula" Link to report in the comments. The Business of Fashion Asal Nazi Kit Willow Gina Anstee Marcella Larsen Dimity Mitsis Meeae Hunt Georgia Hack Antonia Barbarich Debra Langley Kate Vale Abbie Attard Ellyce Horan Nikki Campbell AMIEE SQUIRES-WILLS Kate Joseph Stephanie Leo Prudence Richardson Jennifer Petropoulos #CustomerLoyalty #Personalisation #RetailInnovation #Immersifi

We found this extremely interesting and just wanted to highlight how Immersifi is addressing most of these points and going a little bit further. ??Personalisation drives loyalty — but balance it with privacy. Thats is why we are building on blockchain. It's ideal for personalisation as it allows customers to securely share selective information and they retain control over their data. ?? Sustainability & Social Responsibility By incorporating Community and an in-house Circular Economy, brands get to know their customer better, design accordingly result in less waste. ??Instant gratification - they talk about fast shipping. Immersifi talks about instant personalisation, instant VIP loyalty rewards for exclusivity, access normally reserved once set expenditure amounts received or the sales manager deems you qualified. ??Physical stores are evolving, not disappearing. Human Connection is integral and nothing, not even the most detailed online experience will replace that. #customerexperience #loyaltyprogram #personalisation #humanconnection #sustainabilityinfashion https://lnkd.in/gkJtiErz

Do you think this is enticing new loyal customers? How many times do your customers see this and think: ?? I can't handle another email in by inbox ?? I will do it now for the discount and then probably forget about it ?? I have to tell them I'm a VIP when I walk in - ahhh no thanks ?? Same ol same ol - blah blah blah With technology converging with the real world and making personalisation and human connection a necessity looking ahead to 2025, we look at a wider scope and realise its just not AI and processes. So how can new technology help increase and retain loyal customers. ?? Community - listen to your customer ?? Personalisation - get to know your customer ?? Human Connection - technology that makes it easy to recognise VIC's/VIP's when they walk into store and provide memorable experiences. Provide exceptional value and this does not always have to be a monetary discount - although we do love it but there is no exclusivity in that experience. This is what Immersifi builds our loyalty platform on and as we always are looking forward, we help brands future proof to easily adapt to what is coming. #loyalty #customerexperience #innovation #newtechnology #retail #immersivetech

Our next Substack is out and would love your feedback. This edition talks about: ?? What is a buy-in membership ?? Why they are gaining popularity ?? The future of buy-in memberships Stephanie Baraya Zaid Munir #loyalty #customerexperience #memberships https://lnkd.in/gSWiMHUj

Consumer behaviour is evolving. So are brands keeping up? They are faced with new challenges and opportunities to redefine the customer experience. Let’s dive into a few key trends and how we’re responding: ?? Sustainability & Social Responsibility Consumers are demanding more sustainable and socially responsible practices. While many focus on product materials or packaging, we are going beyond by?incorporating 3D body scans for accurate sizing equalling less returns. A big emphasis is also on community, not just audience. Involving your loyal customers to help bring informed fashion creation - never taking away a designer's creativity, just knowing more of what people want and bringing this experience to them creates an exclusive event for those most loyal VIC's. The result will be the minimisation of waste and overproduction. ?? Physical Stores Are Evolving Despite or in spite of the digital boom, physical stores remain central to the customer journey. It is time to rethink their role. Integrating cutting-edge technology for?personalised in-store experiences. Think instant recognition, and tailored suggestions the moment a loyal customer steps through the door. By seamlessly blending?digital and physical interactions, it elevates the role of sales associates to that of?trusted advisors?delivering experiences that drive loyalty. ?? Personalisation & Privacy: It really is a delicate balance We know that?personalisation drives loyalty, but it must be balanced with respect for privacy. Our approach allows brands to create personalised,?zero- and first-party data-driven experiences?without compromising customer trust. In a rapidly changing market, adapting is not enough — we must?proactively shape the future of retail. Retailers, it’s time to rethink what’s possible in physical spaces and elevate the?human connection. Join us in transforming stores into?places of delight?— where every visit feels exclusive and every interaction meaningful. #RetailInnovation #CustomerExperience #Sustainability #TechInRetail #Immersifi #InStoreEngagement #DigitalTransformation #DataSecurity #RetailTech #Personalisation

The Human Touch in a Digital World. We are in an age where digital solutions reign supreme, Starbucks does stand out for its pioneering tech initiatives—from mobile payments to AI-driven personalisation and being one of the pioneers in the NFT space. Yet, as Professor Peter Fader from Wharton cautions, there's a risk in over-relying on technology to solve what are fundamentally human issues. Despite these technological triumphs, the essence of Starbucks' appeal, its human connection began to wane. The push into Web3 was impressive and they tried to get humans involved but it seemed to overshadow the personalised, heartfelt service that once defined the brand. The Human Factor: The real magic happens not just through digital interfaces but in personal interactions. Starbucks' initial charm was its baristas knowing your name, not just your order. While digital tools enhance convenience, it's the emotional bond that retains customers. What we can takeaway For businesses, merging digital advancements with genuine human connections is the path forward. It's not about choosing between tech and touch but integrating them. As Starbucks reevaluates its strategy, it might just find that the key to winning back hearts lies in the blend of its digital wizardry. #CustomerExperience #DigitalTransformation #HumanConnection #Starbucks #MarketingStrategy https://lnkd.in/gbAQs7b9