Imagination

How do you build excitement for a product that doesn’t exist yet? When there’s nothing physical to showcase, brand experiences become more than just marketing - they create belief. In a NODE exclusive, our Global Creative Technology Director, Simon Levitt, talks us through the power of brand experiences to help customers embark on a path to purchase before a product is available. Discover how brands can turn anticipation into action here: https://lnkd.in/e7XSNFms #ImaginationGLBL #BrandExperiences #DigitalStorytelling #Innovation #ImmersiveMarketing #ProductLaunch

The wait is almost over! Tonight, we join the industry’s best at the Campaign UK Agency of the Year Awards 2025, celebrating the game-changing agencies, brilliant minds, and unstoppable teams shaping creative, media & PR. Huge congrats to all the finalists - fingers crossed! https://lnkd.in/gsJp-qWD #ImaginationGLBL #CampaignAOY #AgencyOfTheYear #CreativeExcellence?

From conceptual copywriter to Strategy Director, Harry Wright, shares his journey in this month’s experiences that made me series. A life-changing trip to Zanzibar, why industry legend Joe Pine is his inspiration and a big learning along the way? "If you spot an opportunity, save yourself the time and effort by stress-testing your hypothesis as a discovery piece first. It could be the best idea in the world but if you approach a prospect in the wrong way they won’t want to hear it." Step into Harry’s world and get a sneak peek at what he’s working on now - but don’t worry, he’ll be sure to stress test it before he gets carried away: https://ow.ly/ueVK50VoKUN #ImaginationGLBL #ExperiencesThatMadeMe #CreativeStrategy #BrandExperiences #CreativeThinking #CareerJourney #LessonsInLeadership

We don’t just use technology - we push it to its creative edge. From Generative AI to spatial computing, we craft immersive experiences that don’t just grab attention but hold it. The kind that turns audiences into advocates. At Imagination, we bring brand and product stories to life in bold, unforgettable ways. Because great content isn’t just seen - it’s experienced. Explore our content offer here: https://lnkd.in/eTtP68z5 #ImaginatonGLBL #TechInnovation #GenerativeAI #ImmersiveExperiences #AudienceEngagement?

We would like to introduce our esteemed judges for the #SpatialDesign category for #Annual2025. A huge thank you in advance for your time and expertise! https://lnkd.in/gsH3TCxN Curtis Free, Design Director at Conran Design Group Paul Silcox, Executive Creative Director, Brand Experience at FutureBrand? Andy Hopkinson, Executive Producer at FutureDeluxe? Wesley Richardson, Creative Director at Imagination Hayley Smith, Head of Design, Consumer Services at Financial Times Sunny Patel, Experiential Creative Director at Proud Robinson + Partners #creativeawards #awards

How do you create excitement for a product that doesn’t yet exist? In a world where experiences drive action, digital storytelling has become essential for brands launching new products. Whether it's a car, a luxury yacht, or cutting-edge consumer tech, the challenge remains the same: how do you immerse customers in something intangible, before it hits the market? Simon Levitt, Global Creative Technology Director at Imagination, explores how digital brand experiences transform ideas into interactive narratives, ensuring customers are primed to buy when launch day arrives. Read the full article here: https://lnkd.in/ejrK5aAE #BrandExperience #DigitalStorytelling #MarketingInnovation #ImmersiveTech

What does it take to win in Saudi’s next chapter? With Vision 2030 reshaping industries at speed, Saudi Arabia has become one of the most exciting markets for brands looking to expand. But success here requires more than ambition - it demands cultural fluency, strategic partnerships, and immersive brand experiences. We’ve spent over a decade shaping brand experiences in the Middle East, helping businesses navigate and thrive in this evolving market - are you ready to be part of it? Read our full insights on Saudi's road to 2030 here: https://lnkd.in/eHMmwufc ABDULLAH ALOSHAIWAN, PMP? #ImaginationGLBL #SaudiVision2030 #BrandExperiences #ImmersiveExperiences #CulturalExperiences

Are you measuring your experiential marketing success the right way? Experiential marketing is transforming how brands engage with audiences but measuring its impact remains a challenge. Traditional metrics don’t capture the depth of engagement, which is why engaged minutes are emerging as a game-changer. From Visa’s Masters of Movement at the FIFA World Cup (8M+ engaged minutes) to Ford’s Go Faster immersive driving experience, brands that leverage real-time data, brand advocacy, and behavioural insights are proving the ROI of experiential marketing. Want to know how your brand can do the same? Read our latest article for a holistic approach to measuring experiential success. https://lnkd.in/eqBi4fWy Christophe Castagnéra #ImaginationGLBL #ExperientialMarketing #Experiential #BrandEngagement #MarketingROI #CustomerExperience

How do you take employee training from routine to remarkable? In the latest Field Marketing case study spotlight, we break down how Ford Pro Power Up Academy Live turned traditional training into an immersive, high-energy experience. Our brief? Reimagine training for Ford Pro’s EU dealer sales network and make it unforgettable. From interactive challenges to game-show moments and an escape-room-inspired workshop, every touchpoint was designed to engage, educate, and inspire. Read how we helped Ford Pro reimagine employee experiences: https://lnkd.in/eCspF3kV Explore more of our work in employee experiences here: https://lnkd.in/eMJaAtqB #ImaginationGLBL #EmployeeExperiences #EmployeeTraining #FordPro #ImmersiveExperiences #GamifiedExperiences #BrandStorytelling #ExperientialMarketingAgency

Another Imagineer gets the judge's seat! Excited to share that our Technical Director, Sam Martin, has been selected as a judge for the Digiday Technology Awards - spotlighting the innovation and tech shaping the future of media and marketing. Learn more here: https://lnkd.in/eKzCiGzr #ImaginationGLBL #DigidayAwards #TechInnovation #Awards #Judging