We’re scaling thoughtfully, but taking a moment to celebrate our first Black Friday Sales success from our incredibly lean team this week! Our focus now is ensuring every single package meets perfection before it ships out next week. Here’s to the journey ahead ??
Here’s how we did over the past 7 days at Im'peccable Chicken. $16,459.77 (+285%) 2,259 store sessions (+85%) 313 orders (+291%) All sales were driven by organic content, with majority coming in without ad spend. We saw a surge of orders on the 26th (3 days before Black Friday). That got us thinking about the risks of scaling too quickly. We only launched on TikTok Shop 13 days ago, and we're still learning what challenges might come with this rapid growth so we stopped pushing sales before Black Friday. For the next few days, we're stepping back from product videos to focus on gathering as much feedback as possible from our current customers. We want to address any concerns head-on so we can ensure our customer experience is dialed in. From there, the goal is to rapidly increase our reach and build a loyal customer base through the end of year so that we can confidently approach larger retailers to carry our chicken in 2025. A big thank you to everyone who’s supported us—whether it’s trying a pack, sharing your feedback, or cheering us on our journey. If you have any tips for scaling our brand?or how we can improve, please let me know in the comments or shoot me a message. #startupjourney #cpg #impeccablechicken #entrepreneurship #growth