Looking for a true view of how you compare to your competition? MaxShare? incorporates competitive context to provide actionable insights into influencing customer spending and increasing your market share: https://hubs.la/Q02v1Wly0 #illuminas #maxshare #mrx #consumerinsights
Illuminas
市场调研
Austin，TX 6,547 位关注者
Insights consultancy delivering custom quantitative and qualitative research solutions worldwide.
关于我们
Illuminas is a multi-disciplinary consultancy with proprietary research methodologies and deep industry expertise to bridge gaps in understanding customers. Our insights empower the visionaries, shaping the future with customer-centric insights. In a world where every company is technology-led, clients trust us to illuminate their path to success and spotlight the most promising customer outcomes. Whether you are trying to identify key market trends, solve critical business issues or create leading brand strategies, our team of expert research consultants will recommend the most appropriate combination of quantitative and qualitative research tools to meet your needs. The biggest and most successful companies in the world come to us because we understand their business needs, and we reach beyond the data to tell the story behind the research. Illuminas Austin is a leading global insights consultancy that caters to B2B and consumer technology-driven industries. The London office is focused specifically on the finance, transport and distribution, and public sector industries.
- 网站
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https://www.illuminas.com
Illuminas的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- Austin，TX
- 类型
- 私人持股
- 创立
- 2002
- 领域
- Market Research、Survey research、Focus group research、Message testing、B2B Technology、Buyer Persona Research、Customer journey studies、Market segmentation research、JTBD studies、Voice of the Customer research、Mixed-mode research、Conjoint Analysis、Max Diff analysis、Virtual discussion boards、Quantitative market research和Qualitative market research
地点
Illuminas员工
动态
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Relative value not enough? MaxVal? anchors results in absolute value, giving you the comprehensive picture you need. Explore the science behind MaxVal?: https://hubs.la/Q02Ct4V00 #illuminas #maxval #mrx #productdevelopment
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While advanced analytics are an important part of our approach, the real secret to our success comes from how we develop the research, tell the story, and develop a roadmap for implementation. Here is a peek at our “must-dos” when conducting segmentation research: - Separate “understanding” from “targeting” - Streamline takeaways for clarity and impact - Prioritize segments for strategic focus Find the rest of our “must-dos” for getting the most from your segmentation research: https://hubs.la/Q02pFFHP0 #illuminas #segmentation #mrx #strategy
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Apple, Toyota Motor Corporation, and American Honda Motor Company, Inc. lead the pack in customer innovation ?? Our 2024 American Innovation Index reveals which companies are truly transforming customer experiences. Based on 20,000+ customer relationships across 136 companies, these insights show what drives loyalty in today's market. Where does your company stand? https://hubs.la/Q02WnHhd0 #illuminas #americaninnovationindex #aii #consumerinsights #innovation
The 2024 American Innovation Index? Identifies Top U.S. Companies Driving Innovation in the Marketplace
blog.us.illuminas.com
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Ready to shift more consumer spending to your brand? MaxShare? identifies the factors that influence customers’ behavior in order to shift more of their spending to you and away from the competition. Learn more about the metric you need to win share: https://hubs.la/Q02qXRYN0 #illuminas #brandequity #maxshare #maxoutcomes
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Are you hesitant to join the AI journey due to concerns about internal development? You're not alone. Mid-sized enterprises are opting for the "taker" approach, reaping the benefits of AI without the complexities of building from scratch. Learn how you can effortlessly integrate AI solutions into your business, gaining a competitive edge without the heavy lifting: https://hubs.la/Q02WnCmg0 #illuminas #mrx #strategy #technology
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Your Innovation Roadmap Awaits ??? One week until the American Innovation Index Conference! Join us for: ? Keynote on the future of innovation ? Insights from the 2024 Innovation Index ? Two power-packed panels ? Networking with innovation leaders Don’t miss your chance to register: https://hubs.la/Q02WnFQy0 #illuminas #americaninnovationindex #aii #consumerinsights #innovation
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Every organization needs a mechanism to guide it on the right path, one that helps set goals, develop priorities, and monitor success. A customer scorecard assesses how well you are doing in meeting the critical needs of customers. See how a credit union and non-profit utilized a customer scorecard to guide them on the path toward growth: https://hubs.la/Q02pYLc00 #illuminas #consumerinsights #mrx #strategy
Customer Experience KPIs: Reach Excellence with The Customer Scorecard
blog.us.illuminas.com
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When connecting customers’ perceptions of brands to the market performance of these brands, you must address two fundamental issues: 1. How do we translate the power of the brand in customer minds to power in the market? 2. How do we account for market barriers that distort demand? Find your brand’s true potential with MaxShare?: https://hubs.la/Q02yj_JW0 #illuminas #mrx #maxshare #brandequity
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Fed up with research suggesting unicorn products? ?? Tech markets need smarter analysis that reflects real-world constraints. Our macro-micro method aligns with actual product strategies, avoiding impossible combinations. We engineer "biased" observations for higher accuracy, focusing on realistic feature-price pairings. Our simulator lets you test configurations that make sense for your portfolio and market position. See how we're optimizing the traditional conjoint analysis for today’s tech product landscape: https://hubs.la/Q02L9Dc10 #illuminas #mrx #consumerinsights #productdevelopment #b2binsights #innovation #technology
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