IJRM - International Journal of Research in Marketing

This page is the official presence of IJRM on LinkedIn. Over the next few months, we will be posting quite a bit of content highlighting articles from past issues and those coming out in the near future. Thanks for joining us! #marketing #research #academia

A recent study by Wang et al. explores the impact of face presence in user generated videos (UGVs) on consumer engagement. The study provides insights into who benefits most from face presence and suggests optimal strategies for how and when to incorporate faces into UGVs. https://lnkd.in/en2JH8_H #FacePresence #UserGeneratedVideos #Engagement

Influencer marketing is a powerful tool, but it is important to understand the nuances to make it work. Join Gabriella Mirabelli for a talk with Dr. Johanna Gollnhofer on creator's dilemma, the tension between authenticity and making money for a content creator. https://lnkd.in/eWZTUFbX https://lnkd.in/ewD6ixuD #InfluencerMarketing #ContentCreation

Influencer marketing is a powerful tool, but it is important to understand the nuances to make it work. Join Gabriella Mirabelli for a talk with Dr. Johanna Gollnhofer on creator's dilemma, the tension between authenticity and making money for a content creator. https://lnkd.in/eWZTUFbX https://lnkd.in/ewD6ixuD #InfluencerMarketing #ContentCreation

Luxury branding and the creator economy: Join Gabriella Mirabelli for a talk with Emanuela Prandelli on the role of content creators and the challenges luxury brands face when engaging with them. https://lnkd.in/dqhFrTrC https://lnkd.in/gttZMpC6 #LuxuryBrands #ContentCreators

Luxury branding and the creator economy: Join Gabriella Mirabelli for a talk with Emanuela Prandelli on the role of content creators and the challenges luxury brands face when engaging with them. https://lnkd.in/dqhFrTrC https://lnkd.in/gttZMpC6 #LuxuryBrands #ContentCreators

A new study by Hung et al. explores player co-creation dynamics on a gaming platform and introduces a framework linking platform capabilities with player-driven orchestration actions and pursuit of diverse objectives. https://lnkd.in/eYJ4HZqf #GameDevelopers #CoCreation

A new study by Hanneke et al. shows how blockchain data provides unprecedented transparency into customer spending habits, challenging traditional assumptions about customer value. The study analyzes over 22 million Non-Fungible-Token sales from 1.3 million customers, showing customer current spending level may not indicate their growth potential. https://lnkd.in/epKnCnwx #BlockChain #NonFungibleTokenSales

The creator economy has given rise to a new type of entrepreneur: the creatrepreneurs. Join Gabriella Mirabelli for a talk with Simone Wies and Alexander Edeling on these creatrepreneurs. https://lnkd.in/eX-xvdXf #CreatorEconomy #ContentCreators #Influencers

The creator economy has given rise to a new type of entrepreneur: the creatrepreneurs. Join Gabriella Mirabelli for a talk with Simone Wies and Alexander Edeling on these creatrepreneurs. https://lnkd.in/ekHVYJhT #CreatorEconomy #ContentCreators #Influencers