iHealthSpot

A media agency should be more than just a team pushing out campaigns. In today’s podcast episode, Jenny and our Director of Digital Activation, Lindsey Brown, break down exactly what you should expect from your agency: ? Strategic planning that aligns with your business goals ? Documentation on where your budget is going ? Reporting that tells a story ?? Bonus Items: Custom media packages and negotiations for better rates and placements And since it’s Data Privacy Week, don’t forget: your agency should be helping you stay HIPAA-compliant! Listen to the episode to see if it is time to reevaluate your partnership: https://lnkd.in/dyMgUmTr #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #mediaagency

Social media in 2025? It’s a wild ride friends. TikTok’s future is undetermined, Meta’s tightening ad rules, and healthcare organizations are leaving X. As marketers, it’s time to reassess how we approach this shifting landscape to better reach and align with our target audiences. In today’s podcast episode, Jenny sits down with Chris Boyer with @chrisboyer LLC, to tackle big questions like: ??How does Meta’s new content moderation approach impact trust? ??What does Meta’s adjustments to campaign tracking mean for healthcare marketers? ??Why should social be viewed as “leased land,” not your home base? Ready for answers? Listen here: https://lnkd.in/g3qJ_x2b #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #socialmedia #socialmediamarketing #socialmediapredictions

In the final podcast episode of our “AI for Healthcare Marketers” series, we’re getting hands-on. Understanding AI is one thing, but actually using tools like ChatGPT, Claude, and Copilot is how we start integrating AI into everyday tasks. In this episode, we’ll walk you through five exercises that’ll make your workflows more efficient. You’ll learn how to generate quick note transcriptions, brainstorm content ideas, conduct market research, and more. Plus, we’re doing it all in a HIPAA-compliant way, so you can use AI with confidence. ?? Listen here: https://lnkd.in/gBKbvyCm #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #ai #aimarketing

Part two of our "AI for Healthcare Marketers" podcast series is here! AI is evolving fast, but using it safely and efficiently is key. That’s why we are sharing our six must-know tenets for healthcare marketers: 1. Approach AI results with heavy skepticism 2. Do not use AI outputs as-is 3. Do not have AI create marketing deliverables 4. Be clear in your ask 5. Ask for sources 6. Keep privacy a priority Want to learn how to apply them with real-world examples? Check out today’s podcast episode: https://lnkd.in/gjXzaKER #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #ai #aimarketing

What better way to start the year than with positive client feedback? ?? We’re grateful for the ongoing trust and collaboration with our clients, which allows us to improve patients' access to care each and every day. #hedyandhopp #healthcaremarketing #healthcaremarketingagency #clienttestimonial

What a year! From leading the charge in privacy and HIPAA compliance to buying an agency, 2024 was nothing short of extraordinary. We can’t wait to see what 2025 has in store! #hedyandhopp #healthcaremarketing #healthcaremarketingagency

Happy 2025! If diving into AI is one of your New Year’s resolutions, you’re in the right place. We’re kicking off a three-part podcast series on how AI can be used effectively and responsibly by healthcare marketers. In today’s episode, we break down: ?AI Categories: Narrow, General, & Superintelligent AI ?Learning Methods: Supervised, Unsupervised, and Reinforcement ?Top Tools: ChatGPT, Gemini, Copilot & more Interested in hearing more? Tune in to today’s episode here: https://lnkd.in/gRTF_-SN #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #ai #aimarketing

We’re kicking off 2025 with the incredible Heather Ward Miles from Carmel, Indiana, as our new Artist in Residence! Heather’s abstract expressionist art explores the human experience through organic shapes and unexpected colors, sparking creativity and connection. Through our Artist in Residence program, we’re proud to support independent artists like Heather and we’re thrilled to feature her pieces across our brand this year, adding a fresh layer of creativity and joy to everything we share. Learn more about Heather and explore her art here: https://lnkd.in/ekaAnuad #hedyandhopp #healthcaremarketing #healthcaremarketingagency #artistinresidence #supportartists

??URGENT Google Ads Update?? Google is now rolling out new terms for its Click-to-Call feature in ads, requiring advertisers to opt into call recording. If PHI or PII ends up in those calls, you could be looking at a major HIPAA compliance risk. Here’s how to avoid trouble: 1. Double-check your Google Ads account to make sure new terms haven’t been accepted. 2. Opt out of call recording by contacting Google support ASAP. 3. Spread the word to your team so everyone’s on the same page! We’re breaking it all down in today’s podcast episode including our recent experience with the rollout of these notifications. Listen now to get the full scoop! https://lnkd.in/gyKd5x8M #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #googleads

AI is transforming how marketers can edit videos and images, saving time and improving efficiency. In the latest episode of We Are, Marketing Happy, Jenny chats with Wonder Boy Media President and CEO Drew Hardesty about the growing role of AI in editing. Episode Highlights: ?AI for art generation vs. editing—how they differ ?Photo editing with AI tools like Canva and Adobe ?Speeding up multi-camera video edits ?The importance of human creativity in storytelling? ?Privacy tips when using AI platforms Tune in to the full episode here: https://lnkd.in/g2-2-BFs #wearemarketinghappy #healthcaremarketingpodcast #healthcaremarketingagency #healthcaremarketing #aiediting