Ignition Point Strategies

Read Ignition Point's latest article published in MarTech. https://lnkd.in/g_kpef7k #ignitionpointstrategies #ZacStucki, #MarTech

What do socks and SaaS have in common? Honestly, not much. But they do have something in common in my latest article, where I explore a common pit-fall for startup founders trying to scale from early to widespread adoption. Too often they rely on outdated assumptions about their customer's needs and it's hurting their business. Take a look. Let me know what you think! Have you experienced similar challenges in your journey? #SaaS #ProductMarketFit #StartupGrowth #CustomerInsights #ProductStrategy #FounderLessons #TechEntrepreneurship

Are you sure you know who your customer really is? Let's explore how most businesses are only seeing the tip of their customer strategy iceberg -- and not knowing what's under the surface could be threatening your business. The truth is, traditional "customers" are an endangered species, and thinking you have one is a huge blindspot that's sabotaging your growth. If you're a SaaS founder, it’s time to stop asking "Who is my customer?" and start mapping out the full customer ecosystem. This shift could be the game-changer your business needs. Check out the article and make sure your strategy is watertight. #SaaS #CustomerStrategy #ProductMarketFit #GrowthStrategy #BusinessGrowth #TechEntrepreneurs #StartupLife #Targeting #BusinessDevelopment

Are you sure you know who your customer really is? Let's explore how most businesses are only seeing the tip of their customer strategy iceberg -- and not knowing what's under the surface could be threatening your business. The truth is, traditional "customers" are an endangered species, and thinking you have one is a huge blindspot that's sabotaging your growth. If you're a SaaS founder, it’s time to stop asking "Who is my customer?" and start mapping out the full customer ecosystem. This shift could be the game-changer your business needs. Check out the article and make sure your strategy is watertight. #SaaS #CustomerStrategy #ProductMarketFit #GrowthStrategy #BusinessGrowth #TechEntrepreneurs #StartupLife #Targeting #BusinessDevelopment

There is a gap in the advice we give to startup founders so big you could drive a truck through it, and I've been part of the problem. We've focused so much on MVPS and user adoption -- which are VITAL -- that we've ignored the fact that they're tools for learning your business model, not the end goal. A lesson SaaS giant VINE learned in spades. It's time to plug the gap. Read 'Why I Owe SaaS Founders An Apology' to learn why we need to shift our focus to building scalable, profitable business models from the start. #SaaS #StartupAdvice #ProductMarketFit #StartupCEO #ScaleUp #TechEntrepreneurship #SaaSGrowth #StartupLessons #VentureCapital #TechIndustry #BusinessModelInnovation

Research consistently shows that relying on your gut alone to make decisions creates bad outcomes. Our guts use shortcuts, biases, our current emotional state, and over-confidence—all of which are often wrong. Better strategic decision-making comes when we pair our intuition (not the same as "gut") with data, wisdom, experience, and expertise. So, if our gut is bad at decision-making, why do we keep falling back on it, instead of using everything else we have at our disposal? #StartupFounder #SaaS #LeadershipDecisions

Research shows that companies with?less than 10%?of their customer base fitting their ICP are?50% less likely?to survive over the next 5 years. Don't find yourself in that 50%! We can help.

It's not easy being a founder. When you buy into these 5 lies, you only make it harder. In this article, we expose 5 myths that trap early-stage SaaS companies and reveal what truly drives SaaS success. #SaaS #StartupMyths #ProductMarketFit #GrowthStrategy #TechEntrepreneurship

It's not easy being a founder. When you buy into these 5 lies, you only make it harder. In this article, we expose 5 myths that trap early-stage SaaS companies and reveal what truly drives SaaS success. #SaaS #StartupMyths #ProductMarketFit #GrowthStrategy #TechEntrepreneurship

I've been sitting on this idea for a while and would love to get your thoughts. In my latest article for Ignition Point Strategies, I explore why rethinking "customers" as Deciders, Payers, and Users can be a game-changer for early-stage SaaS companies. Check it out! #SaaS #StartupGrowth #ProductMarketFit #SalesStrategy #CustomerAcquisition #B2BSales #StartupFounder