? Countdown to Your Next Customer Advisory Board (CAB) Meeting: A Timeline for Success Many companies underestimate the time needed to properly plan a CAB meeting. This leads to rushed agendas, last-minute scrambles, and missed opportunities for impactful discussions. Our latest blog breaks down the ideal CAB meeting timeline, covering key milestones like: → 8 months out – Launch your CAB program and secure internal buy-in → 6 months out – Recruit the right members for high-value conversations → 3-4 months out – Conduct member interviews to co-create a compelling agenda → 6 weeks out – Lock in your agenda and session leaders, begin session planning → 1 month post-meeting – Capture insights, prioritize actions, and keep engagement going Read the full countdown to a high-impact CAB meeting: https://bit.ly/4hMTUOy #CustomerAdvisoryBoard #CustomerEngagement
关于我们
Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through game-changing customer advisory board (CAB) and partner advisory board programs. Our comprehensive services include outsourced program management, audit and optimization, on-site and hosted training, advanced facilitation, program mentorship and much more. Our extensive, proven experience gained from hundreds of advisory engagements with the world’s leading companies is available to help establish your new advisory program, manage your existing initiative, or re-igniting a struggling program. The outcome of our proven services comes in many forms, such as: - Invaluable customer insight from senior decision makers on the benefits and value of your strategy and solutions - Internal executive alignment on the best course of action - High-level sales opportunities by fostering non-threatening executive interactions with C-level customers and prospects - A sales and marketing force that thinks and speaks like your executive customers, creating powerful rapport between sales and marketing professionals and your executive prospects
- 网站
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https://www.igniteag.com
Ignite Advisory Group的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 类型
- 私人持股
- 创立
- 2007
- 领域
- Customer Advisory Boards、Customer Advisory Board Strategy Workshop、Customer Advisory Board Program Management、Customer Advisory Board Advanced Facilitation和Executive Customer Engagement
Ignite Advisory Group员工
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Ignite Advisory Group facilitated a successful Executive Partner Advisory Board meeting last week in Miami for our client Dynatrace. Great discussions, networking and relationship building, as evidenced by this board member's post. Nancy Trachtenbarg Eyal Danon Gavin Nathan #PartnerAdvisoryBoard #PartnerEngagement
Cloud Growth Lead, Accenture Americas | Tech Executive | Enterprise Transformation | Operating Executive | Strategic Advisor | Former CEO, Board Member, President, CRO, CSO & CMO
Thank you Dynatrace for a very productive Executive Partner Advisory summit. Having your ELT spend a day with your strategic partners Accenture Amazon Web Services (AWS) Microsoft Red Hat and other leading GSI’s, where you shared the vision, branding, product and partner program strategy was fantastic. Enjoyed the different workshops where we worked together and you were very open to our feedback. Great reflection of your company culture and leadership drive to partner for joint success. My big take away. The Dynatrace Software Intelligence Platform simplifies #cloud complexity and helps clients #innovate faster and more securely. Dynatrace is the only analytics and automation platform powered by #causalAI that focuses on understanding and manipulating cause-and-effect relationships in #data, aiming to predict how changes in one variable will impact another. #GenAI, on the other hand, focuses on creating new content, like text, images, or music, based on patterns learned from existing data. Look forward to the future where you can help deliver #software that will work perfectly! #Infrastructure #Application #Threat #Observability Thanks again for your time and hospitality Rick McConnell Dan Zugelder Steve Tack Laura Heisman Jay Snyder Philippe Deblois Trevor Ealy Anna Lawler Enjoyed meeting our cloud partners and friendly competition ?? Jason McDonald Stefanie Chiras Aswin Kumar Firas Bouz Priscyla Laham Felipe Conill Ryan Crosby Chetan Manjarekar Christelle Girard Knudsen Shen Chieh Khor
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What makes Atlassian’s CAB program unique? Founder involvement, strong executive customer engagement, and hybrid meetings done right — just to name a few. Join us next week, March 12th for a live webinar with Amy (Berusch) Sulpizio, Senior Manager of Customer Engagement at Atlassian, as she shares the strategies that drive their CAB’s success. Whether you're refining an existing CAB or starting from scratch, you’ll walk away with actionable insights to elevate your program. What you’ll learn: → How Atlassian structures and runs its CABs → Strategies for executive customer engagement → Best practices for hybrid meetings → The business impact of their CAB program → How they're refining their CAB program moving forward ?? Inside Atlassian’s CAB Program: Creating Meaningful, Customer-Centric Experiences ?? March 12, 2025 | 2:00 PM ET // 11:00 AM PT ?? Register now: https://bit.ly/3Dc2kR4 #CustomerAdvisoryBoard #CustomerEngagement #CustomerExperience
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CABs by the Numbers: Set Up Your Advisory Board for Success How many members should your Customer Advisory Board (CAB) have? How often should you meet? Based on our experience managing and facilitating hundreds of CAB engagements, here are some key numbers that drive CAB success: ? 6 months – The ideal lead time to properly plan before your first meeting. ? 15-18 members – A healthy roster to ensure engagement and a robust CAB program. ? 3 years – The minimum duration a CAB should be established for long-term impact. (Don't make your CAB a one-time event!) ? 80% – The percentage of meeting time your customers are talking. That means your internal team talks 20% of the time. These numbers aren’t just best practices—they’re the blueprint for a thriving CAB that delivers business impact and value. Read our blog → https://bit.ly/4hP9xFQ #CustomerAdvisoryBoard #CustomerEngagement #CustomerExperience
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Want to learn how Atlassian runs a world-class Customer Advisory Board (CAB) program? Join us for an exclusive live webinar on March 12th with Amy (Berusch) Sulpizio, Senior Manager of Customer Engagement at Atlassian. Amy will share how their CAB program has evolved and the key strategies that drive its success. Discover how Atlassian creates meaningful, customer-centric experiences. What you’ll learn: → How Atlassian structures and runs its CABs → Why founder involvement is key to success → Strategies for engaging executive customers and decision-makers → Best practices for running hybrid CAB meetings → The impact and results of their CAB program ?? March 12, 2025 | 2:00 PM ET // 11:00 AM PT ?? Save your spot now → https://bit.ly/3CPRGzv #CustomerAdvisoryBoard #CustomerEngagement #CustomerExperience
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?? Are your executives ready for your next Customer Advisory Board meeting? Your executive team’s involvement can make or break your Customer Advisory Board (CAB) program. Whether you're launching a new CAB or preparing for an upcoming meeting, ensuring your executives are informed, aligned, and prepared is critical. Here are some tips: → Communicate your CAB program’s mission and goals in one place, the CAB Charter → Ensure your CAB’s executive sponsor keeps the rest of the executive team updated on all CAB items → Provide clear meeting session instructions and content guidelines. → Be clear on who should (and should not) attend the CAB meeting. → Hold a mandatory on-site prep meeting for all executives attending the CAB meeting. ?? Key takeaway: Proactive executive and overall CAB meeting preparation = impactful meetings + engaged CAB members. Read out blog here to set your team up for CAB success → https://bit.ly/3CvIkbP #CustomerAdvisoryBoard #CustomerEngagement #CustomerExperience
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?? Want to transform your advisory board into a powerhouse of actionable insights and strategic value? Join us for an exclusive fireside chat to discover the strategies behind CyberArk's best-in-class global advisory council. Cindy Baptiste, VP Global Partnerships, will share how their advisory council delivers value and aligns with strategic priorities. ?? Wednesday, January 22nd ? 2:00 PM ET / 11:00 AM PT Register now → https://bit.ly/40jdoU5 What you’ll learn: → Proven strategies for fostering collaboration in advisory boards. → Insights from CyberArk’s recent European advisory council meeting. → Effective approaches for meeting engagement. → Measuring advisory board impact for sustained executive buy-in. Join us to level up your advisory board in 2025. Catherine Gibson #CustomerAdvisoryBoard #PartnerAdvisoryBoard #CustomerEngagement
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??Strengthen your customer data strategy by harnessing Customer Advisory Board (CAB) insights. CAB insights can shape your 2025 strategy and help you make smarter, more informed business decisions. CABs offer strategic insights you can't get elsewhere. Made up of executive-level customers, CABs provide: → Strategic direction on future capabilities → Competitive intelligence → Industry trend insights → Partnership opportunities Most importantly? They help ensure your roadmap aligns with what your best customers actually need. Other ways to collect valuable data beyond the CAB meeting itself? → Pre-interview CAB members before meetings. Use the time to prioritize desired discussion topics. Uncover their biggest challenges and plans for the coming years. → Survey CAB members post-meeting. At the conclusion of the meeting ask them about the meeting in a survey. Ask who would be willing to engage in customer advocacy activities. For example, speaking at events, testimonials, or acting as a reference. Read more at this CMSWire article → https://bit.ly/40tWJyB #CustomerAdvisoryBoard #BusinessStrategy #CustomerInsights #ProductStrategy #CustomerExperience
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?? [Webinar] Fireside Chat with CyberArk: Maximize Engagement and Insights from your Customer and Partner Advisory Boards What does it take to run an advisory board that drives meaningful business impact and actionable insights? Discover how CyberArk's global advisory council sets the standard for best-in-class advisory boards, how it delivers value and stays aligned with strategic priorities. In this live fireside chat, Cindy Baptiste, VP Global Partnerships, shares the strategies and tips behind their advisory council’s ongoing success. Join us for the fireside chat conversation between Ignite Advisory Group's Catherine Gibson and CyberArk's Cindy Baptiste: ??Wednesday, January 22nd, 2025 ?2:00 PM ET / 11:00 AM PT Register here → https://bit.ly/41UipVD Topics we’ll cover: → The structure and meeting cadence of CyberArk’s global advisory council. → How peer-level membership fosters collaboration and impactful discussions. → What worked and lessons learned from a recent advisory council meeting in Europe. → Effective approaches for meeting engagement and post-meeting follow-up. → How to measure and communicate advisory council impact to ensure ongoing executive buy-in? #CustomerAdvisoryBoard #PartnerAdvisoryBoard #CustomerEngagement
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?? Wishing everyone a joyous holiday season! As we wrap up another year, here's to the dedication and collaborative efforts that make your CABs and PABs truly impactful. May your holidays be filled with rest, connection, and inspiration for the possibilities ahead in 2025. Have a wonderful New Year! #CustomerAdvisoryBoard #CustomerEngagement #PartnerAdvisoryBoard #IgniteAdvisoryGroup
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