IG PPC

Amazon Just Updated Their Business Reports and Added a Feature That Ie've Been Asking For YEARS! Amazon just added A "Deep dive Your Asin" option in the business reports and it has some nice cool reports. But here is the best part which has been one of the biggest flaws of Amazon's Business Reports. Until now, you couldn't get a report on an Asin level where you can see daily metrics Like sales, Sessions, Unit Session Percentage, ETC.... But now all that is possible! Go to Detail Page Sales and Traffic By Child Item Click on any Child Asin, and you'll get this nice Deep dive report where you can choose 2 metrics to look at simultaneously. My favorite view is Sessions and Unit Session Percentage. If you want to analyze a product that dropped (Or increased) in sales and you want to know if that was due to a decrease in Sessions or a decrease in CVR, and you want to quickly see on which date the decrease happened, you'll now have the data at your fingertips. Amazon, job well done on this one!

Can I get more traffic on a specific keyword?on Amazon? Is this KW maxed out? Use this super cool metric to find out! How can you know if every shopper who searches?a certain keyword sees your product? How can you gauge the impressions a product gets per KW compared to its search volume? Look at the Search Volume to Impressions ratio in Search Query?Performance! Basically, you can see the search volume on a specific keyword and the impressions your Asin is getting. Look at the first keyword?in this graph. The search?volume is 45,166, and the Asin Count Impressions are 23,339. That means 21,827 shoppers who searched this keyword did not even see my product! Now, this is a keyword I would want to pursue more aggressively to increase traffic and organic ranking. (SQP also considers PPC impressions, so you can technically get two impressions per search, which makes the above scenario even worse.) Look at the second keyword: 7,061 searches?and 7,613 Asin Count Impressions! Here, we are getting more than one impression per search. This is not a KW with a ton of opportunity left. This is a super easy way to get a quick idea of how visible a keyword is whether there is more juice to squeeze, and if we should go more aggressive with PPC to get more impressions. Have you ever looked at your Search Volume to Impressions ratio? ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. #amazonfba #amazonadvertising

?? ?????????? ???????? ???????? ?????????????? ???????? ???? ???????? ?????????????????????? ???? ????????????? Did you know you can use SQP to find out? Figure out how! You might say, well Mike, I use the SQP to help identify KWs I have a market share opportunity in, and I would say that’s awesome!?BUT, you can actually take things one step further. By using impressions and search queries, you can find out how many products load on an average search.?My understanding is this average is based both on the size of the SERP and the scroll distance users take.?Terms that are more browsable can generate impressions for up to 60 products, while others as low as 7 (and yes, I’ve confirmed for the 7 that 13 products should show if you scroll the entire page). So, how can you take advantage of this??Follow my step by step guide of course! 1.??????Download your monthly or quarterly Brand Analytics Search Query Performance report 2.??????Plug your data into my free to use Excel helper 3.??????Use the values in “Expected Organic Views” to set your minimum organic rank target for selected keywords With this, you can finally answer the question of “Where does your product need to rank organically on Amazon??”.?Of course, this should be used as a minimum and not a final goal. Want the Excel tool itself??Comment “?????????????? ????????” on this post and I’ll make sure you get it! Please make sure we are connected so I can send you a DM. #amazon #amazonads #amazonppc #seo #amazonseo #amazonseller #amazonfba

Sales on Amazon dropped! Here is how to quickly find out on which keywords you lost sales! You see that sales on an Asin dropped this month vs last month, and you want to know on which keyword it lost sales on, Search Query Performance is your answer! It's one of my favorite use cases of SQP! Here is how to do it ??Brand Analytics>Search Analytics>Search Query Performance ??Asin View ??Open two tabs. ??Choose your desired Reporting Range (Monthly, Weekly, Etc.) ??Now I like to sort by Search Funnel - Purchases- Brand Count highest to lowest! You'll now be able to compare the two timeframes and see on which keywords you had the highest drop in sale! Once you understand on which keywords you dropped in sales you can analyze what caused the drop and how to properly gain back the sales. Amazon Ads Partners ______________________ IG PPC is an agency that manages the PPC for 7-9 figure Amazon brands. hashtag #amazonfba #amazonadvertising