Big news!?We’re delighted to welcome?Lea Ann Leming?to IfThen as an?Executive in Residence. Lea Ann has been a close friend of our team since the early days at?CNN.com, where she played a key role in content development, strategy, and new products.?Since then, she has built an incredible track record, helping top media organizations—including?ABC News, WebMD, and The Weather Company—launch digital businesses, build world-class editorial, social and SEO teams, drive audience growth, and lead content strategy.?We’re fortunate to have her expertise, leadership, and innovative thinking on board. Welcome, Lea Ann!
关于我们
IfThen provides branding, design, technology consulting, and product development for some of the world’s leading brands such as National Geographic, Disney, Hiscox, Mercer, and Coca-Cola.
- 网站
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https://ifthen.com
IfThen的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 51-200 人
- 总部
- Atlanta，GA
- 类型
- 私人持股
- 创立
- 2008
- 领域
- Digital Product Development、UX/Design、Web Development、Analytics、Adobe Marketing Cloud、Digital Marketing、Strategy、Content Management、Branding、Naming、Graphic Design和Technology Consulting
地点
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主要
获取路线
150 Interstate North Pkwy
US，GA，Atlanta，30339
IfThen员工
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Dave Rickett
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Kenny Ferguson
VP Strategy at IfThen
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Laurie Dean Baird
Global Leader - Digital Media | Strategy | Business Development | New Product Development |
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Rhonda Lowry
Strategy SVP, IfThen - Insatiably curious and a big fan of freudenfreude. | Do you need help getting unstuck? Let's talk.
动态
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IfThen转发了
Helping deep tech and advanced manufacturing companies with marketing strategy, brand, creative and execution
It's end-of-year reflection time! I was working on a recap from IfThen's trip to SME FABTECH. But, then I started getting bummed out by all the reductionist 'zero-sum' takes on everything from international trade to rap battles. The most exciting moments in history are when humans 'bend the curve' and find win-win solutions to what previously appeared as intractable problems. What could that mean for the future of manufacturing? #advancedmanufacturing #cobots #notlikeus #welding #branding
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FABTECH Expo was quite an experience, as michael papish and Josh Weinrobe can attest! Stay tuned. We'll have more to say soon on the critical role of marketing in this exciting time for US manufacturing.
Helping deep tech and advanced manufacturing companies with marketing strategy, brand, creative and execution
Got back from FABTECH Expo last week. Unsurprisingly, didn't see many of my additive manufacturing friends but what I did see was super interesting: the rise of the welding robots & cobots from companies like Hirebotics, Path Robotics (announcing a $100M raise at the show), Productive Robotics, LLC and many more. Due to the difficulty in hiring master welders in the US (average age 55), robotic welding is on the leading edge of American advanced manufacturing -- using software technology to make our workers more productive and our manufacturers more competitive on the global stage. Don't fall for the doomsayers who predict a human vs robot zero sum game -- the future is man + machine, ftw! Reach out to learn how IfThen can help bring your stories of advanced manufacturing to life with brand design and creative that will standout to both customers *and* prospective employees.
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Our booth is ready, our team is energized, and we’re excited to connect with you at the FABTECH Expo next week! Be sure to stop by and chat with michael papish and Josh Weinrobe about how IfThen supercharges manufacturing brands through stunning design, engaging storytelling, and innovative digital solutions.?And pick up a slick IfThen Blackwing pencil while you're at it! ?? ?? #FABTECH2024 #AdvancedManufacturing #ManufacturingTech
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michael papish and Josh Weinrobe will be co-hosting IfThen’s presence at the upcoming FABTECH Expo,?North America’s largest collaboration of technology, equipment, and knowledge for leaders in manufacturing. We’ll be meeting with tech startups and established companies to introduce IfThen’s brand and product expertise, and how we simplify stories for companies that are changing the world. The event runs from Tuesday, October 15 through Thursday, October 17 at the Orange County Convention Center in Orlando.?Stop by our booth to say hello and ask us about our recent work. Register at https://lnkd.in/eFJnpjs. #FABTECH2024
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Here's a chance to learn more about the most recent addition to our team, Michael Papish, and what makes him tick.
“Product Marketing is the art and science of collaboratively defining and delivering a company’s total value to its audience and customers.” IfThen SVP michael papish reflects on the world of industrial technology, considers the changing shape of marketing, and shares personal influences (plus favorite books) in a new IfThen Perspectives piece “The future is physical.” https://lnkd.in/gXg3N3fW
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“Product Marketing is the art and science of collaboratively defining and delivering a company’s total value to its audience and customers.” IfThen SVP michael papish reflects on the world of industrial technology, considers the changing shape of marketing, and shares personal influences (plus favorite books) in a new IfThen Perspectives piece “The future is physical.” https://lnkd.in/gXg3N3fW
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IfThen is pleased to announce that marketing leader michael papish has joined our team as SVP. With a background in transforming and launching complex HW+SW platforms during his posts at SONOS, Markforged, and Engine Ventures, Papish is building a new practice at IfThen dedicated to his passion — helping deep tech startups and industrial companies tell their stories — giving the world tangible examples of how humans are reimagining the built landscape to unlock a better future. “Deep tech companies need help explaining what they are doing, why it will be better for humans, and how they will deliver tangible value to paying customers. As a fractional CMO, I can scale my efforts by partnering with founders and CEOs across multiple companies bringing real stories to life with my favorite group of creative marketing friends at IfThen,” says Papish. Join us in welcoming Papish and say hello at [email protected]. Congrats! Portrait by Ciara Crocker.
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Large universities present a unique challenge for digital design and CMS platforms, namely how to maintain brand and UX consistency and leverage content and technology investments across hundreds or even thousands of websites. Join us at EvolveDrupal on Friday, April 12th when IfThen President, Monty Mullig will present how we have addressed this complex problem for The University of Chicago. #EvolveDrupal #Drupal #webdevelopment #highered
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