We’re excited to kick off this report on MLS sponsorships in the 2024 season. What trends do you think we’ll see in the 2025 season? Let us know in the comments! ? #sponsorship #report #MLS #soccer
IEG
广告服务
Chicago，IL 6,223 位关注者
When sponsorship decisions are made, IEG is there to deliver a measurable impact.
关于我们
IEG is the premier global consultancy in partnership strategy, evaluation and measurement for leading sponsors and rightsholders. IEG helps brand and property clients navigate the complex universe of sponsorship and engagement marketing to optimize the value of brand partnerships for all stakeholders: sponsor, rightsholder and audience. Founded in 1982, IEG pioneered thought-leadership in sponsorship and invented the industry’s gold standard for sponsorship valuation. The company’s creative approach, combined with analytics, data and the deep experience of its team, helps clients make informed strategic decisions that maximize return. Only IEG has the strategic insight and objective perspective on the world of sponsorship that is crucial to helping brands build blueprint strategies to exceed long-term objectives. IEG’s role as standard-setter and unparalleled information resource through its Annual Conference and IEG Sponsorship Report informs its client relationships and helps ensure partnerships play a pivotal role in executing business strategies.
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 1982
- 领域
- Sponsorship、Training、Publications、Consulting、Sales和Digital Strategy
地点
-
主要
获取路线
350 North Orleans Street
Suite 1200
US，IL，Chicago，60654
IEG员工
动态
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Corporate sponsorships can be a powerful tool for building brand awareness, fostering community impact, and driving business growth. But what’s the key to a successful sponsorship? ?? Cast your vote in the poll below and share your insights in the comments.?? ? #CorporateSponsorship #BrandStrategy #Partnerships #Sponsorship
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The ultimate goal of your sponsorship is of course to heighten purchase consideration. In the final part of his series, VP of Strategy Dan Kozlak offers some valuable guidelines to make sure you create a positive link between property and brand: #sponsorships #insights #consideration?
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???The real Super Bowl playbook isn't just about Sunday - it's about turning the game experience into your ultimate brand playground. See how brands are creating moments that last longer than a $7M commercial.? ? #SuperBowl2025 #SuperBowlLIX #BrandExperience #Marketing #Sponsorship
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The question for sponsors isn’t really “To be or not to be?” but “To be seen or to be relevant?” You likely won’t be the only sponsor of a property, so you’ll need a sound strategy to stand out from the rest. Learn more from VP of Strategy Dan Kozlak in Part 3 of his series: #sponsorship #insights
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The Halo Effect of your sponsorship with any property is an important tool to leverage as you look for the right partner. In Part 2 of this four-part series Dan Kozlak, VP of Strategy, shares more on how to find the right alignment for you: #sponsorship #insights
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Did you know that U.S. zoos and aquariums attracted over 1,000 active sponsorships in 2024? ???? Our latest report breaks down the most active brands and categories in these spaces. We also share the categories that show the best opportunity to increase their representation in 2025. We’re looking at sustainability initiatives, exclusive experiences, STEM programs, and other ways to go beyond on-site branding! #research #insights #data #sponsorship
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Your first step before any sponsorship purchase needs to be a crystal-clear understanding of your objectives and metrics for success. Learn more from our VP of Strategy Dan Kozlak: