In the latest episode of #idkwithkaypodcast, Carrie Seifer, Chief Customer Officer at GWI, shares how leaders can adapt to the evolving world of marketing and the impact Gen Z is making on the industry. From leveraging data to embracing new ways of thinking, Carrie offers insights every executive needs to hear. ?? Listen now: https://lnkd.in/ezv_nwyT
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Welcome to “idk with Kay” podcast, where host The Kay Prince shakes up the ad world by sitting down with senior executives to discuss the evolving industry and how Gen Z is driving change. The Kay Prince offers Gen Z perspectives and actionable insights for executives, challenging outdated views with a fresh, authentic take on the new ad landscape. Topics include how to target Gen Z, gain their trust, show up authentically, and explore these shifts through the eyes of senior executives. Two different perspectives for one huge question: How do you market to Gen Z? As the Director of Growth Marketing at XR Extreme Reach, the largest global distribution network, an advisory board member for The Startup Marketer, a woman fellow for the AdClub NYC, and a podcast producer for three ad tech companies, The Kay Prince brings a wealth of experience. The Kay Prince started this podcast to help executives understand the Gen Z point of view from a Gen Zer, offering insights on how to target them successfully and attract rising stars. The podcast represents the LGBTQ+ and sober communities, giving underrepresented voices a platform.
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This week on #idkwithkaypodcast, I sat down with the amazing Carrie Seifer, Chief Customer Officer at GWI. We talked about everything from Gen Z’s impact on marketing and leadership to why staying open-minded (and maybe a little data-obsessed) is the ultimate anti-aging secret for execs. ?? Her advice? “Watch and learn.” And honestly, we all could use a little of that. Catch the episode now on Spotify and Apple Podcasts! https://lnkd.in/eqreG65d
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On the next episode host The Kay Prince is joined by Carrie Seifer, Chief Customer Officer at GWI. Carrie’s leadership journey spans powerhouse companies like IBM, Publicis, and Millennial Media—and she’s a firm believer that generational mentorship is key to driving innovation and growth. ?? Whether it’s learning from Gen Z’s fresh perspectives or guiding the next wave of leaders, Carrie proves that every generation has something powerful to contribute. Tune in 11/21 at noon!
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This week on #idkwithKay, The Kay Prince is joined by Mack McKelvey, CEO & Founder of SalientMG, for a deep dive into the fast-paced world of startup marketing and community building. Mack shares powerful insights from her journey leading marketing transformations and explains how The StartUp Marketer creates opportunities for marketers to grow and succeed at any stage in their careers. ??? ?? If you’re looking to level up in today’s changing landscape, this episode is for you. ?? Tune in now and get inspired by Mack’s actionable advice on leadership, strategy, and building an impactful career!? ? Listen here ?? https://lnkd.in/eJcpFJtz
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Everyone has been wondering who The Kay Prince sits down with next, and the announcement is finally here! ??? ?? The surprise guest is Mack McKelvey, CEO & Founder of SalientMG! Mack is a powerhouse in tech and marketing, with over 20 years of experience building market leaders and driving innovation.? ?? This episode drops Thursday at noon—don’t miss it! ??? #Podcast #SalientMG #Leadership #Marketing?
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Gen Z is reshaping media consumption rules, and Scott Falzone, Managing Director of telecom at Google, breaks down what that means for advertisers. From skipping ads to choosing platforms, this generation demands a whole new level of brand adaptability. ?? Check out their conversation for insights on how to stay relevant in a Gen Z-driven world. https://lnkd.in/ePidFw74 #idkwithKay #GenZMarketing #AdTech?
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??? Surprise Guest! ??? Next week, The Kay Prince sits down with a powerhouse in tech and marketing to the mic. With over 20 years of experience accelerating growth for both public and private companies, this guest has led transformative teams, launched a successful strategic marketing firm, and helped drive brands you know to new heights. Her work has reshaped the landscape for startups and established businesses alike, with a client roster that reads like a who’s who in tech and innovation. ?? Get ready to dive deep into insights on leadership, market strategy, and visibility with someone who’s been recognized among the “Most Powerful Women in Mobile Advertising.” This episode is one you won’t want to miss!
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During my time at #AWNewYork24, I had the chance to ask some amazing people a question about the first ad they ever remember seeing, and their answers were everything from nostalgic to iconic! ?? Ads have a unique way of shaping our experiences, and it’s interesting to see how these early exposures can stick with us for a lifetime. Whether it’s a jingle you can’t forget or a visual that makes you stop and stare, these moments remind us why creative storytelling matters. Terri Walter, Managing Director, SalientMG Mack McKelvey, CEO & Founder, The StartUp Marketer David Berkowitz, Founder, Serial Marketers Brendan Gill, SVP of Sales, XR Extreme Reach Will Burnett, Art Supervisor, Patients & Purpose Beth Pyne, VP of Marketing, SalientMG Rebecca Owen, Account Supervisor, Burson
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??? New Episode Alert!!!!! ??? The latest episode of #idkwithkay is LIVE! This week, host The Kay Prince sits down with Scott Falzone, Managing Director, Telecom at Google, to dive into an exciting conversation about the evolution of digital media, how Gen Z is reshaping ad consumption and the future of programmatic advertising. Don’t miss out—tune in now and catch all the insights from this industry leader! ?? https://lnkd.in/ePidFw74 #IDKWithKay #Podcast #MarketingInsights #DigitalAdvertising #GenZ #Leadership #AdTech #GrowthMindset
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