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Leaders, a clear brand message isn’t just a piece of your marketing. It’s shapes your entire strategy and, when fully baked, keeps your customers and employees coming back for more. ?? So, what exactly is your brand message? Your brand message lives at the intersection between what you say and what people think. It’s more than your UVP or a list of features. It speaks to who you are and why people should choose you. We call this the Sweet Spot of Branding. It’s Apple’s “Think Different.” “There are some things money can’t buy. For everything else there’s Mastercard.” “Red Bull gives you wiiings!” These messages are meaningful, memorable and motivating to anyone who engages with these brands. The closer a brand message aligns with your organization’s identity and meets the needs and expectations of the marketplace, the more effectively it can guide your marketing efforts and produce results AND get people to choose YOU. On the flip side, if leaders only give their marketing team a handful of goals, product descriptions and maybe a style guide, if they’re lucky, messaging inconsistencies can gnaw away at customer perceptions. Over time, the “anything goes” approach deflates the strength of your brand’s reputation. Your marketing team needs more than ingredients to help you cut through the noise. They need a brand strategy that bakes in a clear message. And that’s what we call a recipe for success. ?? #brandstrategy #branding #brandcampaign #marketing #leadership - Hi, we’re idgroup. ?? We’re a team of brand strategists and storytellers who are obsessed with helping organizations finding their most compelling, authentic brand message that aligns with your identity and business strategy. We engage your most important resource - your people - to build your most valuable asset - a brand reputation people love, trust and choose. ??? Find gaps in your strategy with our free evidence-based brand assessment: https://lnkd.in/gg6wEZ2u ?? Follow us for more brand strategy, change management and organizational learning content tailored for purpose-driven leaders.

Before rebranding, leaders need to ensure that their decisions are strategically sound and aligned with the intentions of the organization. To do so, here are 6 steps they need to take first: ?? Assess your current brand foundation. ??? Organize your brand assets and identity map. ?? Engage stakeholders to build your brand. ?? Assess consumer perceptions and expectations. ?? Clarify your competitive positioning against your competitors. ?? Choose a brand agency that prioritizes stakeholder engagement. By aligning your rebrand with your business strategy, you ensure that it's not just a cosmetic change but a strategic move that propels your organization forward. Read the full blog: https://lnkd.in/eMYD89qA #rebrand #rebranding #brandstrategy #stakeholderengagement #brandingagency #branding - Hi, we’re idgroup. ?? We’re a team of brand strategists and storytellers who are obsessed with helping organizations unleash their positive potential. We engage your most important resource - your people - to build your most valuable asset - a brand reputation people love, trust and choose. ??? Find gaps in your strategy with our free evidence-based brand assessment: https://lnkd.in/gg6wEZ2u ?? Follow us for more brand strategy, change management and organizational learning content tailored for purpose-driven leaders.

In 11 years, we invested over $1.5 million back into our Pensacola community. Now, we’re ready to take Brand On Us to the next level. It all starts in 2025. #pensacola #communityimpact #brandonus #branding #nonprofits

Storytelling is at the heart of every nonprofit’s success. A clear story has the power to focus the collective will of a community around the nonprofit’s mission, scaling their impact and strengthening their sustainability as an organization from within. Each year,?Brand on Us?, a community giveback initiative by?idgroup, selects one deserving nonprofit to receive a full brand transformation using our most powerful tool,?From the Core??– at no cost. For our 2023 Brand on Us? recipient, Central Gulf Coast CDF Freedom Schools, that story was embedded within their rich history as part of the nationwide Freedom Schools Movement.? Designed to establish a competitive advantage,?idgroup’s?Identity Map framework fuses data and the art of storytelling to find the sweet spot of branding. For Freedom Schools, that meant establishing a story at the intersection between scholars and their families, community partners and funders, the education ecosystem and the organization itself. Empowered with a strong brand identity, story and new name, idgroup positioned the organization to be reintroduced to the marketplace as Gulf Coast Freedom Schools. The campaign titled, “A world in every child,” emphasizes the connection between literacy and transformative ideas as a means to change the world - internally and externally. Referencing illustrative themes from books within the Freedom School curriculum and culturally relevant artworks, the creative team developed a distinctive visual style that utilized vibrant mosaics, joyful movement and imaginative environments that center the scholar. Read the full case study: https://lnkd.in/e5X-wMCk - Hi, we’re idgroup. ?? We’re a team of brand strategists and storytellers who are obsessed with helping organizations unleash their positive potential. We engage your most important resource - your people - to build your most valuable asset - a brand reputation people love, trust and choose. ??? Find gaps in your strategy with our free evidence-based brand assessment: https://lnkd.in/gg6wEZ2u ?? Follow us for more brand strategy, change management and organizational learning content tailored for purpose-driven leaders.

Part of our Brand On Us? community giveback initiative, Gulf Coast Freedom Schools embarked on a transformative journey to redefine their brand, aiming to amplify their story and impact across Escambia County and beyond. By celebrating their legacy and igniting the power of storytelling, they’re stepping into the future with a purpose-driven vision rooted in community and resilience.? ? With “A world in every child” as their guiding campaign message, Gulf Coast Freedom Schools connects literacy with transformative ideas, offering scholars a space to dream and grow. Each story, each scholar, and each voice plays a vital role in building a brighter future.? ? Through our From the Core? methodology, we worked with community voices and leaders to uncover shared goals and values, creating a powerful narrative that truly embodies the spirit of Freedom Schools. By nurturing young minds, supporting growth, and preventing summer learning loss, Gulf Coast Freedom Schools is developing the next generation of changemakers—confident, inspired, and ready to make a meaningful difference.? ? Here’s to the power of literacy, identity, unity, and transformation. Here’s to a legacy of freedom that continues to inspire a more collective future. ? ? Shoutout to our friends at @filmsbycalliope and our own, Christine Deckert for creating this visually striking piece!? ? Read the full case study: https://lnkd.in/e5X-wMCk #nonprofitbranding #brandonus #communitygiving #branding? ? -? ? Hi, we’re idgroup. ?? We’re a team of brand strategists and storytellers who are obsessed with helping organizations unleash their positive potential. We engage your most important resource - your people - to build your most valuable asset - a brand reputation people love, trust and choose.? ? ??? Find gaps in your strategy with our free evidence-based brand assessment: ? https://lnkd.in/gg6wEZ2u? ? ?? Follow us for more brand strategy, change management and organizational learning content tailored for purpose-driven leaders.?

?? Is it Time for a Rebrand? Let’s Find Out Together ??? ? In a shifting marketplace, leaders often find themselves at a crossroads—wondering if a rebrand could be the key to connecting authentically with customers, employees, and industry partners. At idgroup, we believe branding is more than just a new logo. It’s a strategic system that brings alignment between your vision, culture, and image, building trust and driving growth.? ? Rebranding might seem overwhelming, but it’s a powerful opportunity to recalibrate and reinforce your values. If leaders view branding merely as a marketing expense, they risk losing touch with what customers and employees truly need. ? ? An effective brand strategy can prevent common pitfalls, such as:? ??Losing customers and employees to the competition? ??Inconsistent messaging and experiences? ??A lack of clarity within the leadership team? ??Eroding trust with audiences? ? A rebrand isn’t just about aesthetic changes; it’s about ensuring your brand reflects who you truly are. To get started, take our free brand assessment and see where your brand stands. Let’s build something meaningful together. ? ? Read the full blog:? https://lnkd.in/eMYD89qA ? #Branding #Rebrand #BusinessStrategy #Trust? -? ? Hi, we’re idgroup. ?? We’re a team of brand strategists and storytellers who are obsessed with helping organizations unleash their positive potential. We engage your most important resource - your people - to build your most valuable asset - a brand reputation people love, trust and choose.? ? ??? Find gaps in your strategy with our free evidence-based brand assessment: ? https://lnkd.in/gg6wEZ2u? ? ?? Follow us for more brand strategy, change management and organizational learning content tailored for purpose-driven leaders.

Our community is rich with?compassionate, giving hearts, and we know building strong identities and increasing awareness for these nonprofit organizations impact lives and our community. In 2025, Brand On Us will be back, better than ever, and ready to help you with your mission. #givingback #nonprofits #brandonus

Our annual Thanksgiving tradition brings our team so much joy. We gathered together for a cozy Thanksgiving potluck that filled our hearts (and plates) with so much warmth and gratitude. Our table was a feast of flavors—from fresh apple walnut salad to a comforting cheesy pumpkin sage pasta bake, sausage balls, a loaded mashed potato bar, homemade mac and of course turkey! And we couldn’t forget dessert—German chocolate cake, brie puffs, and key lime pie completed our spread. Good thing we managed to avoid any afternoon meetings! ??? ? This year, we’re especially grateful for the amazing support of our families, friends, our wonderful clients, and our incredible team. Thank you. ??? #thanksgiving #potluck #grateful?

Our idgroup families have been molded, loved and protected by veterans, whose service to our country has made lasting generational impacts. Veterans Day is personal to each of us because of these brave men whose service extended well beyond their military careers. We love them. We thank them. And for those no longer with us, we remember them with pride and gratitude. #veteransday #familyphotos #veteran #americanheroes

Leaders, are you using your brand to strengthen your organization from the inside out? The reality is your entire organization is actively defining your brand, whether or not you have control of the narrative. ? ? So why is it hard to build brand integrity? Leaders make the mistake of locking down their brand growth initiatives in their marketing department. ? ? Our research on identity confirms that organizations build brand integrity when their align their vision, culture and image. ? ? Brand loyal community of employees, customers and investors choose your organization because they believe in what you stand for and and trust you to deliver on what you promise–-- we call this brand integrity. Research also shows that creating connections and building trust is increasingly?important--– yet more challenging than ever.?? ? Vision is a statement of where are you going? as a company. The role of leadership is to clearly articulate the vision, engaging and inspiring others to validate it through action. ? ? Culture is probably the most misunderstood word in business. While vision is a statement of intention, culture is an outcome. Culture is observed through behaviors, attitudes and? assumptions. It’s “how we do things around here.” Values are at the core of culture.? ? Image encompasses the impressions people have about the organization. Image is the outcome of communication efforts and experiences--- what you say and how you act.? ? Not sure how to measure these critical components of your brand? ? Get a quick snapshot with our free brand assessment: ? https://lnkd.in/gg6wEZ2u