iDerive转发了
Founder & CEO @ iDerive | Growing Brands on Amazon - $1B+ in Managed Ads | 20+ Years of Digital Marketing & Analytics
Here's what I see in-house Amazon teams struggle with ALL THE TIME: You're making a big operational change–maybe switching from 1P to 3P or asking for a big bump in ad spend. You’ve built a plan, and you know the data, but when it’s time to convince the execs, everything slows down. They’re skeptical and hesitant, and they delay decisions... again and again. And suddenly, it’s two years later, and you're STILL talking about the same issues. Here’s where a strategic partner can be huge. Having an expert on board, especially one armed with data-backed insights, changes the whole dynamic. Execs see the numbers, they hear it from a credible outside voice, and they’re way more likely to act—even if that means you, as the expert, become the fall guy if things go south. At the end of the day, businesses need to take action. Being complacent will get you nowhere.