iDerive

Amazon’s AI doesn’t care about exact-match keywords. It wants context. If your PDPs don’t have it, you're invisible. One home appliance client learned this the hard way. They stuck to traditional keyword strategy when AI discovery rolled out. Three months later... Their top products dropped 15% in organic visibility. Why? Because competitors moved fast. They updated their PDPs with: - Detailed specs - Real-world use cases - Natural language customers actually use Amazon’s AI rewards relevance, NOT repetition. If your content isn’t built for AI discovery, you’re already behind. Do you want to future-proof your listings? At Nectar we build for Rufus and beyond. ??

Good ROAS Can Hide Bad Strategy. Story time: A brand we engaged with was seeing 30% year-over-year growth on Amazon. ROAS was a healthy 4.5, and they were celebrating their success. But when we dug deeper, we found that their category was actually growing at 60% year-over-year. Despite positive growth, they were rapidly losing market share. Here was the issue: ?? Over 70% of their ad budget was focused on branded terms, boosting ROAS but doing nothing to capture NEW customers. By shifting part of their ad budget to strategic category terms, they quickly began recovering market share. ROAS naturally adjusted to around 2, but their overall revenue and market position strengthened. If your growth strategy isn’t expanding market share, you’re leaving money on the table ?? Here at Nectar we help brands like yours spot risk while there’s still time to fix it. My DM's are open, lets get a conversation started ??

Amazon charges a hidden “tax” on your margins. Hidden Tax #1: Amazon blocks you from implementing a price increase on Vendor Central. Scenario: 1. Your costs to produce the goods go up, but Amazon’s price doesn’t wholesale or POS selling price doesn't: ?? Margins disappear 2. Amazon Price Matches another obscure sales channel and it craps out which leads to losing Buy Box. ?? Market share starts to plummet The worst part is: You don’t see it coming. We recently worked with a home appliance brand that saw their contribution margins shrink from healthy double-digits to nearly break-even over 18 months. When we analyzed their P&L at the product level, we discovered: 1. Amazon's co-op fees had been continuously increasing over the past couple of years 2. POS retail price had been flat, not reflecting rising production costs. ?? For 14% of their catalog, they were actually selling at a loss without realizing it. We implemented product-level profitability tracking and helped them identify the 20 SKUs that needed immediate wholesale price adjustments or a modified go-to-market strategy on Amazon Brands with airtight omnichannel pricing and catalog ops survive. The rest get crushed. This is what I work on everyday. Helping YOU get your margins back before it’s too late.

Cookie-cutter Amazon store templates won't cut it anymore. Your brand can transform your results by ditching the outdated templates everyone else uses. Here's what happens: When customers land on a thoughtfully designed store that feels premium, they stop seeing you as just another Amazon seller. You become a brand worth CHOOSING. And when competition is higher than ever on Amazon, you need to be the chosen product. Brand stores that deliver true DTC experiences see: 1. Higher conversion rates (customers engage, not just browse) 2. Increased AOV (they're grabbing your premium options AND adding complementary products) 3. Real brand recognition (no more competing solely on price) Here's the thing... customers visiting your store have a different intent. They want to know WHO you are, not just WHAT you sell. That curiosity translates directly to revenue. The big brands already know this. They're investing heavily in their Amazon presence because they understand the platform isn't just a marketplace anymore. It's a brand-building opportunity most sellers completely miss. So take a hard look at your Amazon store. If it still looks like a basic template from 2020, you're falling behind every day you don't upgrade. These are the things we work on every single day here at Nectar. DM me or comment and lets get a conversation started ??

The iDerive platform creates the MOST value for teams managing complex product portfolios. Does your to-do list sound like this? ? Questions you can’t answer fast enough ? Reports that take hours (or days) to build ? Constant fire drills and last-minute scrambles These teams spend hours making themselves miserable doing manual reporting. And that's exactly where iDerive steps in to help. ? We cut through the noise so teams get answers instantly ? We replace manual reporting with automated insights ? We turn scattered data into actionable decisions Because when people stop drowning in data and start making real moves, that's when your Amazon performance changes. If you want to stop feeling like you're drowning, DM and lets get a conversation going ??

Optimizing Amazon Ads won’t save you if you’ve hit market maturity, because after a certain point, more ad spend won’t drive more growth. Here’s what we see happens with most brands: ?? You do what worked last year. ?? You throw more ad dollars at it. ?? You hit a wall. If you’re already the market leader with strong awareness, the problem isn’t ad strategy, it’s business strategy. The real question: How can you monetize what you’ve built? Subscription models? Bundled products? New product extensions? This creates new growth vectors and strengthens your value proposition, shifting from a single purchase model to recurring value. When brands come to us asking for ad optimization, sometimes that’s not their real problem. Most agencies will just say, “spend more on ads.” Thats NOT us. We help you think bigger, which means aligning your ad strategy with your business model to unlock real growth. Sometimes the real conversation isn’t about ad spend it’s about your business model. Here to help if you need it, just shoot me a DM and lets get the conversation going. ?? YP

Here's what I see in-house Amazon teams struggle with ALL THE TIME: You're making a big operational change–maybe switching from 1P to 3P or asking for a big bump in ad spend. You’ve built a plan, and you know the data, but when it’s time to convince the execs, everything slows down. They’re skeptical and hesitant, and they delay decisions... again and again. And suddenly, it’s two years later, and you're STILL talking about the same issues. Here’s where a strategic partner can be huge. Having an expert on board, especially one armed with data-backed insights, changes the whole dynamic. Execs see the numbers, they hear it from a credible outside voice, and they’re way more likely to act—even if that means you, as the expert, become the fall guy if things go south. At the end of the day, businesses need to take action. Being complacent will get you nowhere.

Look, I don't care if you use our agency or SaaS services for your brand as long as you come to the right strategy for YOUR business. But I remember what that's like... In my years on the brand side, I’d always get frustrated with the tools agencies came in with. You’re stuck with a team that means well but doesn’t have the right resources to go beyond the basics. It’s like they’re trying to nail your brand’s strategy using a totally manual process—and let’s face it, there are only so many hours in a day. That’s why when we built our platform, we thought about what you, as the brand, actually need. It’s not just a tool for our team; it’s a transparent solution for you. Both sides have full access, meaning you don’t just get updates—you get insights, raw data, and the ability to see strategy evolve in real time.

Having worked on the Amazon Brand Analytics team, I’ve seen firsthand how often brands overlook critical insights. Too many focus on short-term metrics, missing out on one of the most powerful drivers of sustainable growth: Customer Lifetime Value (#LTV). For brands selling on Amazon, understanding LTV is essential: ? Prioritize customer retention over constant acquisition, refining marketing strategies for long-term success ? Drive sustainable growth by focusing on lifetime value rather than short-term wins iDerive is the leading tool for brands on Amazon to unlock and optimize LTV at both the brand and product levels. Here’s how we support your growth: ?? Tracks Customer Acquisition Costs (#CAC) and calculates customers' long-term value at the brand or product level ?? Integrates seamlessly with Amazon Marketing Cloud (#AMC), Amazon Vendor and Seller Central, Amazon Advertising, and your internal SKU catalog data—providing a complete picture across platforms With iDerive, you can back out costs to reveal your 12-month expected margins or profits—enabling data-driven, profitability-focused decisions. LTV isn’t just a metric; it’s a strategy. By balancing the cost of new customer acquisition with forecasted returns, brands can maximize long-term profitability, ensuring sustainable success on Amazon. #SellOnAmazon #LifetimeValue #iDerive #AmazonSellers #AmazonVendors

At iDerive, we understand that words are more than just words... iDerive's proprietary platform uses Amazon 1st party and brand data to optimize your brand's organic and paid strategies, ensuring you have the words that matter in your branding messaging. #eCommerce #BrandManagement #DataDriven #Branding #SEO #Copywriting