IDEOLOGY Productions

The Traceability team at Amway came to us with an exciting challenge: Build a multi-asset story around the new Amway Tracing Tool - A digital experience allowing consumers to go on a traceability journey with their favorite products. Knowing that products are clean, safe, and responsibly designed is now one of the biggest drivers for consumers. We immediately understood the importance of this tool, so we wanted to tell a compelling story that not only gave people peace of mind about Amway products, but also generated excitement around Amway's continual push toward transparency, sustainability, and traceability. We're excited to share the results, and so thankful for Amway's continued partnership and trust in the IDEOLOGY creative team! #Amway #VideoProduction

The GR Gold made the most of our Golden Hour studio for their #MediaDay.

New photography work for SHEFIT?'s plunge bra and full coverage bra. #behindthescenes

Until we found a permanent home for our Golden Hour studio, there were times in the early days where we would have to build and rebuild our entire LED volume, sometimes within the same week! Along the way, a few pixels took a hit. Even if they’re not visible on camera, we aim for perfection. So that’s why we flew in an AOTO Electronics expert to teach us how to never have another dead pixel again. And now add soldering to the list of the many skills our studio manager Michael Vella knows how to do! ??

Last week we attended a Michigan Film Industry Association event hosted at Grand Valley State University’s new FutureEd Lab. Local House/Senate legislators and MJA bill sponsors were invited to tour the university’s innovative space. The tour gave legislators a chance to talk to students (and vice versa) about the choices students are making now as they consider career opportunities in Michigan after graduation. This event was focused on discussing cutting-edge CGI, virtual production, and AI techniques to generate immersive interactive internship experiences. These skills are foundational for careers that include film production, but extend far beyond.?We were asked to share on who IDEOLOGY/Golden Hour is, the impact passing The Multimedia Jobs Act would have on multimedia industry businesses like ours, and how GVSU provides a pipeline of talent for us and others alike in this industry. #michiganfilmindustry #multimediajobsact #mediaindustry

Our virtual production supervisor at our Golden Hour studio talks about the advantages of virtual production with Storyfi.

We had the opportunity to partner with?Baas Creative in their campaign for?Corewell Health, where we photographed still and motion portraits of real patients with life changing stories. Billboards can be seen throughout the city and inside of the Gerald R. Ford Airport. These hero stories can be found on the Corewell Health’s website. ????

Grand Rapids agency ddm marketing + communications came to us to create a series of broadcast commercials to air during the #Paris2024SummerOlympics for BAMF Health, the world's first vertically integrated platform for molecular imaging and radiopharmaceutical therapy. From the kickoff meeting on May 16 to delivery on June 30, our team planned, filmed, directed, photographed, edited, built all CGI/motion elements, and formatted exports for broadcast and social platforms—all in just 46 days.

Our tables are getting bigger -- and all for the better. In the past year we've grown our team by 10. Meaning we have 10 more personalities, 10 more talents added to the roster, 10 more unique humors, tastes, and passions. And of course 10 more pickleball opponents. #teamlunch

The result of inviting students from Ferris State University to our Golden Hour studio and giving them the opportunity to get hands-on experience with #virtualproduction. ??