IDEOLOGY Productions

A quick stop at the beach this morning has us forgetting all about that Michigan weather. ?? #virtualproduction #ledvolume #unrealengine

Virtual production isn’t just for creating expansive, immersive worlds. It’s just as powerful for achieving a clean, polished, and intentional look. This was one of those times. For this shoot with Oak Street Health, we could have used a traditional cyc wall, but when you have access to a space like ours, why not take it to the next level? Our #LEDvolume created a seamless, infinity clean sweep— a sleek, boundless white environment that kept the focus exactly where it should be: on the talent. The result? A crisp, elevated look and an unforgettable experience. #virtualproduction

Sharing some recent OOH brand campaign work for Corewell Health Children’s. The campaign was conceived by the brilliant team at Baas Creative. Photographing these courageous kids and parents on the east side of Michigan has been a real honor. Production support: IDEOLOGY Productions

Meet the people that make up IDEOLOGY. We've updated our headshots to capture both the individuality of each team member and the collective energy of the company. ?? #MeetTheTeam Now live on our website: https://lnkd.in/g4Us44-y

The Traceability team at Amway came to us with an exciting challenge: Build a multi-asset story around the new Amway Tracing Tool - A digital experience allowing consumers to go on a traceability journey with their favorite products. Knowing that products are clean, safe, and responsibly designed is now one of the biggest drivers for consumers. We immediately understood the importance of this tool, so we wanted to tell a compelling story that not only gave people peace of mind about Amway products, but also generated excitement around Amway's continual push toward transparency, sustainability, and traceability. We're excited to share the results, and so thankful for Amway's continued partnership and trust in the IDEOLOGY creative team! #Amway #VideoProduction

The GR Gold made the most of our Golden Hour studio for their #MediaDay.

New photography work for SHEFIT?'s plunge bra and full coverage bra. #behindthescenes

Until we found a permanent home for our Golden Hour studio, there were times in the early days where we would have to build and rebuild our entire LED volume, sometimes within the same week! Along the way, a few pixels took a hit. Even if they’re not visible on camera, we aim for perfection. So that’s why we flew in an AOTO Electronics expert to teach us how to never have another dead pixel again. And now add soldering to the list of the many skills our studio manager Michael Vella knows how to do! ??

Last week we attended a Michigan Film Industry Association event hosted at Grand Valley State University’s new FutureEd Lab. Local House/Senate legislators and MJA bill sponsors were invited to tour the university’s innovative space. The tour gave legislators a chance to talk to students (and vice versa) about the choices students are making now as they consider career opportunities in Michigan after graduation. This event was focused on discussing cutting-edge CGI, virtual production, and AI techniques to generate immersive interactive internship experiences. These skills are foundational for careers that include film production, but extend far beyond.?We were asked to share on who IDEOLOGY/Golden Hour is, the impact passing The Multimedia Jobs Act would have on multimedia industry businesses like ours, and how GVSU provides a pipeline of talent for us and others alike in this industry. #michiganfilmindustry #multimediajobsact #mediaindustry

Our virtual production supervisor at our Golden Hour studio talks about the advantages of virtual production with Storyfi.