Identity

What makes a great client-agency partnership? ?? Is it a strong brief? Clear deliverables? Or something more? Having worked on both sides, Chris Fischer, Client Strategy Director, believes the best work happens when agencies and clients operate as one high-performing team, not in a transactional buyer-seller dynamic. But what does that actually look like in practice? ? How do you navigate last-minute changes without friction? ? What sets a great agency apart in moments of challenge? ? Why do small gestures in customer service make a huge impact? A strong partnership isn’t just about delivering a project, it’s about trust, collaboration, and making the process enjoyable for everyone involved. Curious to know more? Read his latest blog. ?? #HumanExperience #Experiential #Events

?? Old tech reborn: VR’s second coming in experiential events A decade ago, VR in experiential marketing was more clunky than compelling — exciting, yes, but full of friction. ?? Now? The game has changed. Advancements in hardware, seamless user experiences, and strategic application mean VR is finally delivering on its promise. Malcolm Ché, Head of Strategy & Innovation at Identity, explores how brands are using VR to engage, educate, and immerse audiences like never before — not as a gimmick, but as a powerful storytelling tool. ?? Discover why VR is stepping into its full potential ?? #HumanExperience #Tech #VR #Eventprofs #BrandExperience

?? Executing a strategy when the goalposts keep moving In event project management, the plan rarely survives first contact with reality. Client priorities shift, budgets tighten, and external factors throw up unexpected hurdles. The key isn’t just having a strategy, it’s knowing how to adapt without losing sight of the end goal. In his latest blog, Simon Dunnell explores how staying agile, maintaining clear communication, and focusing on the objective can keep the strategy on track, no matter how many times the landscape shifts. ?? Read more below ?? #HumanExperience #EventManagement #Strategy #ProjectManagement

Our Head of Strategy & Innovation Malcolm Ché has this week been speaking at SXSW in the US... Modern design isn’t just about creating better experiences — it’s shaping behaviours, reinforcing habits, and constraining choices. #HumanExperience #SXSW

Coming Together, Moving Forward Great to be at the Identity staff ‘Get Together’, surrounded by the energy, passion, and ambition of our team. Events like this are more than just a chance to reflect on where we’ve been—they’re about shaping where we’re going. As an agency, we can never stand still. The world moves fast, and so must we. Innovation and evolution aren’t optional; they’re essential. Whether it’s pushing creative boundaries, rethinking how we deliver impact, or staying ahead of the industry curve, our success comes from constantly challenging ourselves to be better. Proud to be on this journey with such a brilliant team. Let’s keep moving forward. Olivier Vallee Milo Gabric Lindsay Neyjahr Kal Bhadresa George Perry Dan Colborne Nic Neal Dr Ray Tinston Martin Fullard #TeamIdentity #Innovation #Evolution #Future

??? We don’t just experience the world through sight. The strongest memories and emotions are tied to all five senses: sound ?? , touch ?? , taste ?? , scent ??, and movement ??♀??? . When brands engage multiple senses in experiential activations, they create deeper, more immersive connections that linger far beyond the event itself. Dan Colborne explains why multi-sensory design isn’t just a trend, but a strategic imperative. #HumanExperience #Multisensory #ImmersiveEvents

?The rise of immersive experiences? Audiences today don’t just want to attend, they want to feel ?? Our latest white paper, which draws on insight from our latest HX Series event, explores how immersive, multi-sensory environments are redefining engagement, creating emotional connections, and leaving lasting impressions ?? Discover how brands are leveraging sight, sound, touch, and even smell to craft unforgettable human experiences. Download our white paper now to dive deeper into the strategies shaping the future of events ?? https://lnkd.in/e37BrtdP We would like to thank our panellists for their contributions: ?Kate Dawkins, Multi-BAFTA Award-Winning Video Designer; ?David Wakefield, Creative Director; ?Rosie O'Connor, Curator at Frameless; and ?Dan Colborne, our Executive Creative Director here at Identity. #ImmersiveExperiences #EventInnovation #HumanNetwork #HumanExperience

?? Accelerating action for women in leadership ????? International Women’s Day (8th March 2025) is a time to celebrate progress, but also to recognise where we still need change. While more women are thriving in our industry, leadership roles remain disproportionately male. One major barrier? Imposter syndrome. Many talented women hesitate to step forward, questioning their worth despite their experience and expertise. It's not just about confidence; it's about creating workplaces where women feel empowered to lead. ?? We need to challenge biases, create real pathways to leadership, and support women in taking that next step. Because when more women lead, everyone benefits. Read Janet Dodd's latest blog on why Accelerate Action is more than just a theme, it’s a necessary shift. ?? #IWD2025 #WomenInLeadership #AccelerateAction #Diversity #EventsIndustry #HumanExperience

?? The soul of every event is its story ? Technology, design, and production all play a role, but without a strong narrative, an event is just a series of moments. Storytelling is what connects those moments, shapes emotions, and leaves a lasting impact. In his latest blog, Dan Colborne, our Executive Creative Director, breaks down the art of storytelling in experiential events, how brands can craft narratives that captivate audiences, and turn experiences into something truly unforgettable. ?? If you want your events to resonate long after they’re over, start with the story. ?? Read Dan’s blog below

Last week, Team Identity was out in full force at International Confex and the Event Production Show at Excel London sharing insights, exchanging ideas, and contributing to the conversations shaping the future of events and experiential brand activations.? Some standout moments: ?? Michael Gietzen led two packed-out sessions, breaking down the macroeconomic factors influencing the events industry and making the case for why investing in and empowering new talent is crucial for long-term success. ?? Malcolm Ché Che explored the evolution of brand activations, highlighting the resurgence of ‘forgotten’ tech like VR and how it’s being reimagined in experiential marketing. ?? Charlotte Roberts was recognised for her talent and impact, receiving a well-earned place on the Access All Areas Magazine 30 Under 30 list—an exciting milestone in her career. ?? Milo Gabric joined industry leaders at the prestigious Access All Areas Magazine 100 luncheon, engaging in discussions on the future of live events and production. From in-depth discussions to industry recognition, this week reinforced the importance of knowledge-sharing and innovation in driving events forward. We’re proud of our team’s contributions and the role we play in shaping the industry. #EventIndustry #InternationalConfex #EventProductionShow #HumanNetwork #HumanExperience #ExperientialMarketing #ThoughtLeadership?