Identika

#loudouncounty Help change a child's future. Donate to this important cause! ??

?????????????? ?? ?????????? ???? ?????????? ?????? ???????????? ???????????? ????? Meredith’s Miracles took a bold, creative approach to start a tough but important conversation about colon and rectal cancer. These ads weren’t just clever—they broke through the noise to tackle a topic many avoid. The challenge? Making people care about serious health issues in a way that stands out and sticks with them. Here’s how they did it: ?????????????? ?????? ?????????? ???????????????? ?? Online, people can easily scroll past uncomfortable topics. But out-of-home ads? They meet people where they have time—places like bus stops, where attention is harder to avoid. ???????????????? ?????????????????? ???????? ???????????????????? Meredith’s Miracles designed a playful yet impactful ad for a bus. It had just the right balance of humor and seriousness to make people stop and take notice. ?????????????????????? ?? ???????????? ???????? ?? The bold visual of a butt made people curious—it caught their eye and invited them to lean in for the message. The ad cleverly read: “No one wants to see this.” Below, it added the kicker: “Except for your doctor.” A straightforward call-to-action urged people to get checked, driving home the importance of early detection. This campaign wasn’t just an ad—it was a game changer. #campaigns #marketing #advertising #identika

?? ???????????????????? ???? ???? ?????? ????????. ?? The Virginia Department of Health has reported a significant outbreak of meningococcal disease, with cases now three times higher than expected since June 2022. So far, 27 cases have been confirmed across Eastern, Central, and Southwest Virginia. This outbreak is caused by Neisseria meningitidis type Y, a dangerous bacterium that can infect the brain, spinal cord, and bloodstream. ?????????????????? ?????????????????? ?????????? ?????????? In 2022, we partnered with the Virginia Department of Health to launch a highly successful meningitis awareness campaign, educating communities across Virginia about the risks and prevention of this serious illness. Ensure your teens are protected against meningitis—awareness and prevention make all the difference. ?? #health #vdh #marketingcampaign #meningitis #identika

We are proud to support Fairfax County and the Office of Environmental and Energy Coordination (OEEC) with the implementation of the Sustain Fairfax Campaign to promote collective action to fight climate change. This campaign is about more than just reducing emissions. It's about creating a sustainable future for everyone in Fairfax County and Virginia. Here’s why it matters. 1. Climate change affects us all. 2. Sustainable practices can save money. 3. Collective action leads to bigger impacts. 4. Protecting the environment safeguards our health. 5. It's our responsibility to future generations. How can you get involved? 1. Start by reducing your energy usage at home. 2. Support local policies that promote sustainability. 3. Educate yourself and others about climate change. 4. Participate in community clean-up events. 5. Choose sustainable products and services. The Sustain Fairfax Campaign is here to guide you. It's not just about individual actions but about coming together as a community. Every small step counts. When we join forces, we can create a significant impact. Let's help make Fairfax County a leader in sustainability. Join the movement. Make a difference! #sustainfairfax #fairfaxcounty #climatechange #sustainability #identika

We just launched a new climate action multicultural campaign on behalf of the Fairfax County Office of Environmental and Energy Coordination (OEEC). We're proud to support Sustain Fairfax and #fairfaxcounty on their e?orts to protect the environment, inspire positive change in our communities and achieve their ambitious carbon footprint reduction goals. Your actions matter. But here is how you can help: → Learn about Sustain Fairfax (link on first comment) → Support local efforts → Spread the word! And last but not least, → Act now We have a duty to protect our environment. Because it's not just about knowing the facts. It's about taking action. Join the Sustain Fairfax campaign today and make a difference. Here are a few easy ways to get started: 1. Visit the campaign website (link in the comments section) ? Get informed about local initiatives. ? Learn how you can contribute. 2. Support green businesses ? Choose companies that prioritize sustainability. ? Your choices matter. 3. Share with friends and family ? Spread awareness about climate change. ? Encourage others to join the cause. 4. Participate in community events ? Engage in local clean-ups and tree plantings. ? Every small effort helps. 5. Advocate for policy changes ? Support laws that protect our environment. ? Your voice can drive change. You don’t need to be an expert to do any of these things. So what are you waiting for? Act now and help Sustain Fairfax. #climateaction #sustainability #sustainfairfax #carbonfootprint

We used to think clients should be hands-off... ?? ?? Then we saw a new pricing model: the more clients get involved, the higher the cost. And it clicked. This isn’t about "too many cooks in the kitchen." It’s about clients recognizing the value of their role and designers understanding how to balance collaboration with expertise. ?? ?? With this model, full service means designers lead—clients get that polished product, with minimal involvement. But if clients want to be more hands-on, they pay more to reflect their active participation. ?? It’s a win-win. Clients want to be part of the process, and they’re willing to invest more to be in the mix. This aligns with market trends where clients have more tools, more tech, and more curiosity about the creative journey. It challenges the old idea that design is just for the experts. It’s co-creation. And, with the right balance, it leads to better outcomes, more innovation, and stronger client-designer relationships. This pricing shift isn't just about cost—it's about scaling businesses, balancing quality with involvement, and ultimately embracing the future of the creative industry. Do you think customers should get more involved in the creative process? OR step aside and let the expert do their thing? ?? #creativedesign #marketingagency #branding #marketing #advertising

?? Identika has been honored with a 2024 Silver Davey Award! ?? The Davey Awards celebrate exceptional creative and marketing efforts from small agencies, boutique agencies, internal creative teams, and independent creators. ?? This year, we won in the newly introduced "Integrated Campaign: Healthcare & Pharma" category for our Tuberculosis campaign for the Virginia Department of Health (VDH). This recognition is a testament to our dedication and hard work. But this award is not just ours; it belongs to everyone involved, especially our amazing clients at VDH. Their trust and collaboration were key in making this campaign a success. It's an honor to be acknowledged on an international platform alongside other creative leaders. This marks our fifth consecutive Davey Award in the past three years! ?? Congratulations to everyone involved! Let's continue to push boundaries and set new standards in creative excellence.

?????????? ???? ???????? ??????????'?? ????????????????????. ?? 5 ways to build trust and reliability in your brand: ??. ?????????????????????? ???? ??????: Deliver what you promise every time. Customers remember when brands keep their word. So, ensure: ? Marketing messages match your products ? Guarantees are honored ? Customer service is reliable ??. ???? ??????????????????????: Openly share your business practices. Transparency builds trust. Show your customers you have nothing to hide. ??. ?????? ????????????????????????: Stories resonate with people. Use storytelling to share your values and promises. Make your brand relatable and trustworthy. ??. ?????? ?????????????????? ????????????????????????: Promise only what you can deliver. Overpromising leads to disappointment. Align your promises with your capabilities. ??. ?????????? ???????? ?????????????? ??????????????: Look at brands that excel in trustworthiness. Brands like Apple and Amazon keep their promises. Study their strategies and apply them to your brand. Trust and reliability are vital. They drive customer loyalty and advocacy. Build a brand that keeps its promises. #branding #marketing #identika #storytelling #personalbrand

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?? This Volvo spec commercial was made with AI in just 24 hours! ???? Using Runway's Gen-3 alpha, Gaál László made this ad (NOT made by Volvo) breaks away from the usual long production times. It combines AI with After Effects to polish up the details, creating a sleek-looking commercial that's hard to distinguish from those that take weeks to make. The advertising world needs to take note. The traditional ways are becoming obsolete. Although not perfect (yet), this ad stands out not just for its visual quality and pace, but also as a clear signal that it's time to move on from old methods. It shows that AI could not just match, but possibly replace, the labor-intensive ways of making ads. What do you think? Would this AI-generated Volvo ad grab your attention during your favorite TV show? Ad credits: Gaál László! Follow him! ?? https://lnkd.in/eXkmRjKu #ai #runwayml #chatgpt #advertising #sora