Ideas On Purpose

On the heels of Climate Week, we are excited to share the findings of our deep dive into the world of ESG and Sustainability reporting.? At the end of 2024, “ESG” has become a polarizing acronym. We have witnessed an uptick in anti-ESG shareholder resolutions and legislative proposals. However, support for these proposals is declining, activism is rising, and reporting requirements are evolving — the future is far from certain. ?? 97% of the Fortune 200 produced a 2023 Sustainability/ESG report. And once again, we conducted an analysis of this dynamic environment to identify the major trends in what companies are communicating and how they’re doing it. With ESG's branding issues, and the continued lack of shared language, this is no easy task — our goal? Make sense of where we are today.? Want to find out what leaders are doing and how your company measures up? Read the full 2024 Trends in Corporate Reports white paper at the ?? in the comments ??

Integra’s ESG report updates stakeholders on progress in the company’s sustainability journey and aligns ESG priorities to business values and business goals.??? For their 2023 ESG report, IOP built on the theme “Restoring Lives”, reflecting Integra’s core purpose and commitment to patients — helping them recover and return to living full lives. The published report draws together a variety of elements for an interactive PDF that’s easy for readers to access, navigate and understand, and: ?? Is built on the foundation of the company’s six core values and aligns ESG priorities to these values and business goals while incorporating the requirements of GRI and SASB reporting frameworks.? ?? Incorporates a highly visual approach, enhancing the content through storytelling, callouts and meaningful data spotlights.? ?? Features unique elements, including infographics supporting the report content.? #design #sustainability #reporting #communications #esg See the full report at the ?? ???

On the heels of Climate Week, we are excited to share the findings of our deep dive into the world of ESG and Sustainability reporting.? At the end of 2024, “ESG” has become a polarizing acronym. We have witnessed an uptick in anti-ESG shareholder resolutions and legislative proposals. However, support for these proposals is declining, activism is rising, and reporting requirements are evolving — the future is far from certain. ?? 97% of the Fortune 200 produced a 2023 Sustainability/ESG report. And once again, we conducted an analysis of this dynamic environment to identify the major trends in what companies are communicating and how they’re doing it. With ESG's branding issues, and the continued lack of shared language, this is no easy task — our goal? Make sense of where we are today.? Want to find out what leaders are doing and how your company measures up? Read the full 2024 Trends in Corporate Reports white paper at the ?? in the comments ??

For our fourth collaboration with Carrier, IOP worked in parallel with their re-branding process. Working with the Carrier team, and their brand partner, PHG, in a flexible and collaborative manner, IOP designed the report “Global Leader in Intelligent Climate and Energy Solutions”. The report was published nearly simultaneously with the launch of the new brand and used the refreshed and accessible colors, fonts, and design guidelines.? By highlighting simple data visualizations and “real moments” photography, IOP designed an engaging, visually impactful report with clear, digestible data and infographics. We also facilitated the design of the financials, resulting in a fully on-brand report.? #design #graphicdesign #digitaldesign See the full case study at the ?? in the comments ???

Congrats to the team for another job well done!

We like AI as much as anyone — BUT don't think LinkedIn should have opted us all into training their data without warning. YOU TOO! Control your settings here: linkedin(dot)com/mypreferences/d/settings/data-for-ai-improvement #privacy #myIP h/t @davidcbaker

What is an ADA Accessible PDF? Why do you need it? The accessibility features that make your communications ADA-compliant cannot be seen with the naked eye — they are hidden in the structure of the file itself. These built-in features enable screen readers to scan and read the on-page text and graphics. IOP takes a meticulous and comprehensive approach to creating accessible PDFs that starts at the foundation of document creation. Key elements of our strategy include: ?? Carefully selected color combinations for text and graphics that meet WCAG standards and ensure readability. ??? Meticulously organized document structure for a logical reading order. ? ? ??? ?Descriptive alternative text for every image, chart, and graphic providing a context-rich experience. ? ? Check out the ?? in our comments ?? to learn more about the benefits of PDF accessibility and how to make your next document come alive for ALL audiences. Doing the right thing is worth the investment.?

Michelle Marks : Winner of the 2024 Great Companies International Women Entrepreneur Award Name: Michelle Marks Business Name:?Ideas On Purpose Location:?New York, USA Establishment (Year):?2000 Category: Advertising & Marketing Profession/ Specialty:?Brand and Digital Communications Michelle M. Marks Ideas On Purpose is a creative agency working at the intersection of business and society to create a fairer, healthier, sustainable world. As the needs of business and society converge, Ideas On Purpose creates the shared future they want to live in through design-driven sustainability strategy & reports, websites, and branded communications & campaigns. Ideas On Purpose works with like-minded organizations to help them express their purpose, grow their people, drive business outcomes, be accountable, and have a positive social impact. https://lnkd.in/dXD9Gqgt

This summer, I had the privilege to intern at Ideas On Purpose as a Sustainability Communications Intern. My role was to do a deep dive research project into the Sustainability reporting trends that we see amongst the top 200 companies in the Fortune 500 list. This project is a great snapshot of what the Sustainability reporting landscape is like today, as well as how dynamic it is as a result of external factors such as legislation, frameworks standardization, and customer response. I really look forward to sharing the results of my research in the upcoming weeks. A big thank you to Michelle M. Marks for guiding me through the research, and for providing her immense knowledge in Sustainability reporting. Thank you to the rest of the IOP team for creating an amazing work atmosphere that I really enjoyed being a part of. I am extremely grateful for this opportunity, which has greatly enhanced my knowledge in the realm of Sustainability reporting.

Navigating the "sustainability recession" and "Anti-ESG" sentiment in your sustainability/ESG communications? You are not alone! We've updated "Navigating 'Anti-ESG' When Communicating Sustainability/ESG " for 2024, offering 5 key strategies for effective communication of your sustainability initiatives in today's complex landscape. (link in comments) Despite the current headwinds, companies that stay the course on sustainability may find themselves better positioned for the future. But, it's tough going. How are you adapting your sustainability reporting and messaging? Share your thoughts! #Sustainability #ESG #CorporateCommunications