Ideas On Purpose

Apply now!

Meeting requirements is essential, but is it enough? Voluntary reporting isn’t just an add-on, it’s a strategic tool to build trust, connect sustainability to business strategy, and go beyond the numbers. It’s one piece in your sustainability communications toolkit. Regulations are evolving, and smart companies aren’t asking if they should continue voluntary reporting — they’re asking how to make it a strategic advantage. In our latest article, we explore: ? Using a strong data foundation to support mandatory and voluntary ?reporting? ? Focusing on materiality to guide decision-making ? Aligning with business strategy (and avoiding greenwashing )? ? Signaling leadership Done right, voluntary reporting acts as a complement to mandatory disclosures — together they create a complete picture. Get the most from all your efforts. Link in comments. #Sustainability #ESG #CorporateReporting #Transparency #Communications?

Yesterday we released our 4th?annual Mission Report — we have a lot to be proud of in 2024 — the validation of our net-zero goals by SBTi; a number of awards such as the Reuters Sustainability Trailblazer Award and 5x Winner of Best Place to Work; our partnership with Dr. Jane Goodall; growing Fairmined gold purchases by?364%; committing over?$443,000 to nonprofit partners; increasing employee giving back and volunteer hours by?62%; and a whopping 73% of our employees are women. ? It’s hard being a nonprofit nowadays. Last year, we witnessed firsthand the profound impact the Brilliant Earth Foundation is having on artisanal mining communities in Tanzania, Kenya, and Peru. We appreciate our grant partners for the work they are doing on our behalf, now especially — Pact, Cristina Maria Villegas, Esther Njunge, Pure Earth, Jennifer Marraccino, Cabanillas France, Rodrigo Velarde, Alliance for Responsible Mining (ARM), Gina D'Amato, Marcin Piersiak, Laura Galvis, Gem Legacy, Rachel (Dery) Merisheki, GG. ? Our annual Mission Report is two-fold, it is all the hard work that takes place throughout the year to accomplish our Mission Goals, and then it is the process of writing/designing a Report to showcase those accomplishments. Thank you to everyone who put energy towards their Mission Goals, pulled data, and reviewed their copy with a fine-tooth comb. Pamela Catlett and Colleen Clarke allocated their best of the Brand Team to the project – thank you to Hayley Coupon and Janie Marshall for your partnership on the brand voice and viewer experience in these interactive webpages. And to our agencies Ideas On Purpose and ISOS Group is Now Environ Energy for shepherding these projects to completion. ? ? Explore our 2024 Mission Report in mobile: https://lnkd.in/gcxk2bBF ? Credits:?Alex Grab?Amelia Den Boer,?Gina Fahnestock, Marisa Ochoa, Jaime Yas,?Loriana Di Gino,?Tyler Porterfield,?Kim Garcia,?Al Davis, Jill Seiler,?Theresa Manelis,?Suzi Jolly,?Laura Gratereaux,?Joy Hinton,?Bob McCarthy,?Mia Lee,?Sejal Karavadia, Molly Parker, Leonardo Rios,?Cailin Ruskey,?Christine Werner,?Jenna Butler,?Shanda Banzhaf,?Chelsey Michniewicz,?Allison Sears.

We’re proud to share that Hilton's 2023 Travel with Purpose Report has also been shortlisted for Best ESG Reporting at IR Impact's 2025 Awards (Large Cap). Congrats to the team!?See below for more ??

Our fabulous office manager/bookkeeper is leaving us so we are looking to hire. I'll post an ad on LinkedIn soon, but if you know of someone who would be a great fit, the job is currently posted on our website (link in the comments). We work hybrid in NYC, with ~10 fully remote weeks a year. Join us and: ?? You will help create a positive office environment and efficient company performance by overseeing?finance, HR, admin and facilities?to ensure smooth day-to-day working as well as supporting our culture. ?? You will partner with the principals and project teams, serving as a link, and helping the firm and individuals achieve success. ?? Ideally, you have 5+ years financial management experience, you will be our full charge bookkeeper and handle reporting in QB and excel. ???? You will have good benefits! See the link in the comments and apply! or share this with someone who might be a good fit. #hiring #bookkeeper #officemanager

?? Former recipient, @Bronx Conservatory, shares how being a Brand New Brand! recipient helps them make an impact in their community.??? ??Applications for the next cycle of Brand New Brand! close on March 21, 2025. See the previous rebrands and submit your application at the link in the comments. #nonprofits #rebrand #nyc???

THE LONG GAME. I was recently interviewed for a Reuters Events article looking at why sustainability remains a strategic imperative for businesses despite political shifts. While some companies may be reconsidering certain aspects of their approach, this doesn't indicate a full retreat from all?sustainability commitments. "I haven't seen wholesale abandonment... Rather, companies are focusing their efforts on the things they can actually affect." The business case for sustainability remains compelling — from operational efficiency and cost savings to maintaining competitive advantage and meeting customer expectations. Smart companies understand that sustainability is integral to long-term success, regardless of short-term political headwinds. In these uncertain times, it's worth taking a step back to look at the big picture. Climate change and other sustainability challenges require long-term commitment. "Smart companies dedicated to long-term thinking will not swing wildly—they stay the course." Article is free at the link in the comments. #Sustainability #BusinessStrategy #ESG #ClimateAction #LeadershipInsights

Are your sustainability visuals actually hurting your message? ? ? Visuals are a key tool to help you tell your sustainability story effectively. But too often, we default to the same tired imagery — sprouting seedlings, hands holding the Earth, or generic green leaves — and these clichés can actually undermine trust in your genuine sustainability efforts. ? ? Drawing from our 25 years of experience helping organizations tell their sustainability stories, we've identified better approaches to create visual communications that resonate and build credibility. ? ? Get our 6 strategies and see: ? ?? Why certain sustainability visuals have lost their impact ? ?? How to align sustainability visuals with your brand ? ?? When data visualization might be your best choice ? ? Get the strategies here: https://lnkd.in/eswhZ5T3? ? What overused sustainability visuals would you add to the list? Share your thoughts below. ? ? #sustainabilityreporting #ESG #corporatecommunications #visualstrategy #sustainabilitystrategy?

I feel for businesses right now, even when I'm personally disappointed by some choices. Everyone is uncertain of what's next. No one wants to stick their head out of the foxhole, so they dig in deeper... What I'm seeing: ?????? Organizations rolling back or "rebranding" diversity initiatives, carefully calculating which employees to feature and worrying about the messages their visuals might send ?? Companies reassessing sustainability goals aimed at mitigating climate change — some revisions were genuinely needed, but no one's getting a gold star for effort these days, so few are willing to lead ?? The whack-a-mole game with shareholder resolutions — trying to get ahead by addressing any language that might be "misinterpreted," hoping to resolve concerns before they escalate ?? Lawyers in one ear, the social media universe of customers and activists in the other — a constant tug-of-war ?? European requirements to disclose ESG metrics (plus California, and more coming...) versus states actively punishing companies for considering ESG factors At Ideas On Purpose, we're helping clients thread this needle daily. We see the challenges clearly and understand the impossible balancing act many are facing. In this environment, communicating with clarity and authenticity becomes more important than ever. Silence might seem safe, but strategic, thoughtful communication that acknowledges the challenges while focusing on business fundamentals builds trust. I know better than to ask anyone what they are facing! The fear is palpable. How are you coping with the impossible balancing act?

Speaking of branding... Check this tremendously generous opportunity for a "small-ish" NYC nonprofit to receive a COMPLETELY FREE REBRANDING from top-notch firm, Ideas On Purpose! DEADLINE: MARCH 21. Free deliverables and eligibility criteria below. Link in Comments. The ideal recipient is a group that knows who they are, what their key messages are, has clear goals and is ready to move forward. The selected organization receives a focused rebrand. Deliverables may include: *New Logo and Brand Identity *Strategy & Positioning *Writing *Website Design & Development *Photography *Printing *MS Office Tools *Video Production *Trademarking Legal Services To be ELIGIBLE, you must: *Be based and working within 150 miles of NYC. *Be “doing,” not funding. *Have been a 501c3 established for at least 3 years. *Be able to host and manage a new website (WordPress). *Agree to accept and use the branding, including a new logo, and website as provided for at least two years following the partnership. *Agree to have the organization’s decision makers (a specific liaison, the executive director, etc.) attend 1-3 meetings at the IOP office. *Commit to continuous communication with IOP throughout the branding process. *Sign a contract outlining the specifics of the partnership, including exact tasks required (getting approvals, etc.), hour estimates, responsibilities and more. *Be prepared for a few expenses (we’ll work to keep these to a minimum).