IdeaQuest

???????????????? ?????? ??????????????: ???????? ?????????????????? ???????????? $??.?? ?????????????? ???? ?????????????? ???????? ?????? ???????????????? ???????????? Veterans are more likely than the civilian population to carry debt with nearly three quarters (66.7%) of military and veteran families carrying current debt. This Veterans Day, hundreds of military veterans will see much-needed relief as part of a pivotal patriotic movement launched by veteran-owned global apparel and footwear brand Born Primitive . Born Primitive paid off $2.5 million in medical debt for veterans across the country, with a goal to reach $5 million by Veterans Day. The company will initially stake $2.5 million to wipe away medical debt for veterans but will further feed the initiative by pledging all sales proceeds from their website (www.bornprimitive.com) for a 96-hour period which will commence on Friday, November 8th and end on Veterans Day (November 11th), in order to reach the $5 million goal. As part of this campaign, Born Primitive has just launched two limited edition shoes of their training shoe, the Savage 1. Each limited-edition shoe design pays tribute to enduring icons of American freedom, which were born during the American Revolution: ? The Savage 1 Betsy Ross Edition sources its design inspiration from the early incarnation of the American flag, emblazoned with red stripes and a circular star pattern. ? The Savage 1 Don’t Tread On Me Edition is reminiscent of the coiled rattlesnake symbol paired with the “Don’t Tread On Me” statement that was created by Brigadier General Christopher Gadsden then defiantly unfurled on the mast of the USS Alfred during the American Revolution. With every sale made on their website, Born Primitive will allocate 100% of profits towards the $5 million veteran debt relief target now through Veterans Day (November 11). Buyers can shop the cause at www.bornprimitive.com Born Primitive is partnering with ForgiveCo to execute this debt payoff initiative. No applications are needed and veterans selected for relief will be notified through ForgiveCo's random acts of kindness model. “Financial distress is a major contributing factor towards veteran suicide, which is something that plagues our Veteran community. No one deliberately plans to incur medical bill debt, but it can absolutely crush a family and add to the burden they are already carrying, “says Bear Handlon, co-founder/CEO of Born Primitive and former Navy SEAL Lieutenant. “We wanted to leverage our platform here at Born Primitive to help those who raised their hand and took an oath to defend our country. The raw, unapologetic patriotism embodied in our Freedom Capsule was our way of bringing attention to this cause in order to help reach our $5M goal.”

????????????’?? ???????? ???????????????? ?????????? ???? ?????? ???????? ???????? ?? ?????????????? ???? ?????????????? ???????? ?????????????? ?????????????????? As Team AmeriVet gears up for the highly anticipated 2025 NASCAR Cup Series season, they are proud to unveil their groundbreaking "50 Vets a Week" program. This innovative initiative aims to address the urgent financial needs of military veterans across the country by offering targeted relief to 50 veterans each week throughout the entire 2025 NASCAR season. “We are thrilled to have the opportunity to work with ForgiveCo.?We are building this team to fulfill our dreams, but also being able to help the men and women who have served our country really makes it special for everyone. Debt is a significant burden for our veterans, often leading to severe challenges in their lives. Team AmeriVet is committed to changing this reality and delivering the support these heroes deserve,” said Rebecca Auchmoody , Co-Owner of Team AmeriVet. Backed by ForgiveCo, a pioneering force in cause marketing partnerships, the initiative underscores Team AmeriVet’s unwavering dedication to veterans and their families by addressing one of the most pressing issues within the veteran community: financial hardship. With debt affecting so many veterans, Team AmeriVet is stepping in to make a meaningful impact. Erik Banks Antico, Chief Revenue Officer at ForgiveCo, noted, “When veterans receive a letter in the mail saying, ‘Your debt has been relieved thanks to Team AmeriVet and future brand partners, it creates a powerful, shareable impact on their perception of that brand. This is exactly what companies strive for—delivering something real and meaningful to drive brand consideration.” The "50 Vets a Week" program will relieve various types of debt, including mortgages, medical bills, utilities, credit card balances, student loans, auto loans, telecommunications expenses, payday, high-interest, and marketplace loans, tax liens, and fines. With the help of their brand partners, Team AmeriVet will eliminate the debt of 50 veterans each week during the upcoming NASCAR season. To learn more about Team AmeriVet’s impact, visit www.50vetsaweek.com. Brands interested in joining the mission can contact [email protected]. cc: William Auchmoody Craig Antico Eric T. Bechtel

???????????????? ?????????????????? $???? ?????????????? ???? ???????????????? ???????? ???? ???????? ?????????????? ?????????????????????????? ???? ?????? ???????????????? ?????????????????? As part of its mission of Financial Power to All?, Experian is relieving $10 million of consumer debt for more than 5,000 Hispanics nationwide. This initiative is happening as high numbers of Hispanics lack access to bank accounts and credit, and report feeling the least financial security compared to other populations. To provide individuals with a boost, Experian has joined forces with ForgiveCo, a Public Benefit Corporation (PBC), to administer the acquisition and cancellation of qualifying consumer debt for the selected beneficiaries. The recipients will also receive a one-year premium Experian membership for free that offers access to their Experian credit report in English and Spanish, FICO? Score, bilingual educational content, and financial resources including an insurance comparison shopping service, help with cancelling subscriptions and possibly lowering their monthly bills, and credit card options tailored to their financial profile. Free and premium Experian memberships are available to consumers interested in enrolling at www.experian.com. Those who do not have an Experian credit file established due to no or limited credit history will be able to enter the credit system by participating in Experian Go, a game-changing free program that allows individuals to directly create an Experian credit report and populate it with payment history for eligible bills, such as rent and utilities, which can potentially generate their first FICO? Score. “Our research has revealed that some factors impacting Hispanics’ financial health are barriers to accessing credit, lack of credit history, or limited financial education,” said Jeff Softley, Group President, Experian Consumer Services. “We hope this initiative will help these families have a better chance at financial security and spread the word in the community that there are free resources from Experian available that they can utilize to reach their financial goals.”

?? NEW PARTNERSHIP ANNOUNCEMENT??? The Pittsburgh Steelers just announced a new veteran debt relief program powered by Verizon. For more information, visit?Steelers.com/Veterans To learn more about debt relief partnership programs like this, visit?ForgiveCo.com #NFL #partnerships #sponsorships #verizon #steelers ForgiveCo