IDA Sports

The women's sports landscape continues to grow at lightning speed... while you're busy finishing up your brackets and picking your first-round Cinderella upsets, here are a few things I want to share with you: ?? Women's Elite Rugby kicks off this weekend, marking the debut of the first American professional women's rugby league for fifteen-a-side rugby. ?? DAZN and Women's Elite Rugby have entered into a global partnership to broadcast WER games to domestic and international audiences. ?? IDA Sports x Guinness announced collaboration on the "Never Settle Boot", the first soft-ground boot engineered for female athletes, which will be worn in the Women's Six Nations Rugby competition (Ireland, England, Scotland, Wales, France and Italy.) Watch women's sports. Invest in women's sports. Invest in women. You will not be disappointed. https://lnkd.in/enahWd8p #womenssports #investinwomen #rugby #womensrugby

Good things come to those who wait. 9 months in the making, we are bursting with pride to have partnered with Diageo to develop a groundbreaking collab with IDA Sports: The "Never Settle" Boot!????#WomensSixNations #SportsInnovation #BrandPurpose ? At Ogilvy, Wilson Hartnell we're passionate about crafting ideas that drive meaningful change. We are also big believers in sport for all. That's why we're incredibly proud to have partnered with Guinness to develop with Laura Youngson's IDA Sports the first-ever soft-ground boot engineered specifically for female athletes! ? Seeing an opportunity to not just draw attention, but address a long-standing inequality in sports – the reality that for year’s women have played sport in boots made for men. ? Bringing together Guinness's commitment to women's rugby and IDA Sports expertise in female-specific footwear, we've created a first that's not just innovative, but truly impactful. ? The IDA Sports x Guinness "Never Settle" Boot, debuting at the Guinness Six Nations Rugby Women's Championship, represents a significant step forward – the firs soft ground boot specifically engineered for the female foot. Players wearing the boots during the upcoming Guinness Women’s Six Nations Championships will be a vital process of IDA’s research and development process. The insights gleaned will help inform the next iteration of boots for female athletes. We are honoured to have played a role in bringing this collaboration to life. ? ???Learn more about this game-changing initiative:?https://lnkd.in/eN9nq66q ? #Ogilvy #WilsonHartnell #Guinness #IDASports #NeverSettle #GenderEquality #SportsTech #MakingADifference #Inclusion #WomensRugby #CreativeAgency #BrandStrategy

BIG NEWS?? IDA has collaborated with Guinness on the first-ever soft ground boot for female athletes! This one-of-a-kind boot is not for sale BUT will be on display at the Women’s Six Nations rugby tournament ?? Tell us how you’re feeling about the collab ?? Press release: https://lnkd.in/edP98ifF

SHE IS THE MOMENT. Introducing our limited edition Rise Elite Icon in honor of Women's History Month ???? IDA was built by women for women, and this shoe represents all of the iconic women who have paved the way for us to make waves. $15 from every purchase of the Rise Icon goes to supporting the National Women's Soccer League Players Association (NWSLPA) ?? Shop the cleat now ?? https://lnkd.in/g2ZNn47S

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We were featured in Forbes! The biggest thank you to Caroline Fitzgerald and Forbes for this amazing piece with Laura Youngson ????

We’re excited to be sponsoring the 2025 Women’s Sports Symposium presented by the Wisconsin’s Women’s Soccer Advisory Council! WYSA - Wisconsin Youth Soccer Association ?? To celebrate we are raffling off FIVE tickets to the event on February 22. Enter here before February 14 ?? bit.ly/WISymposiumRaffle

You asked, we listened. Introducing… IDA YOUTH CLEATS ???? Our first-ever cleats made for girls so your favorite young player can join the IDA squad from day 1 ? Preorder your pair(s) now!

Reflecting on 2024, we want to give a HUGE shoutout to the IDA community for making this year such a massive success ?? We are so grateful for each and every follower, customer, and fan of IDA. We truly could not be on this journey without this wonderful community and support system cheering us on. We are so excited for what 2025 brings and are so glad to have all of you on this ride with us ? And always remember: You got this. We got you. ??

Our fearless leader ?? Laura Youngson was recognized by The Telegraph as one of the 50 most influential women in sport in 2024! We’re so proud of Laura and the work she has done to take IDA to new heights. Here’s to everything 2025 has to offer! Link to article: https://lnkd.in/dqxJSye6