Iced Media

It was an honor to share the stage with Bubble's Shai Eisenman and Kudzi Chikumbu at Oliver Chen, CFA's magical Glowing Ahead: Beauty & Wellness Summit hosted by TD Securities. Our panel on The Future of Beauty Retailing: How Gen Z & Social Media are Reshaping Beauty offered insights into: ?? the power of community to improve outcomes ??the future of content and tips to get more visibility in feed ?? what retail channels brands should look to for growth this year ?? why investors and brands should care about TikTok Shop ?? how to unlock your potential with social shopping I am so lucky to be part of the TD family. I'm eternally gratefully to Oliver for giving me this opportunity and his incredible team including Brittny Amendolare, Jonna Kim, CFA, and Neil Goh for being such amazing partners.

Ready to future proof your business in the era of social shopping? Then you wont want to miss TD Securities Glowing Ahead: Beauty & Wellness Summit this week in NYC. Join me, Bubble's Shai Eisenman, and Kudzi Chikumbu for a discussion with Oliver Chen, CFA on The Future of Beauty Retailing: How Gen Z & Social Media Are Reshaping Beauty?

Sending a huge congratulations to Ajay Salpekar and our partners at TikTok Shop for winning WWD Beauty Inc's Retailer of the Year Award. Jenny B. Fine you are a visionary leader who recognizes the power of social commerce to fuel our industry. It was a masterfully produced event thanks to you, Noor Lobad, James Manso and the entire WWD / Beauty Inc. team. Bravo! Congratulations to all of the winners, especially Ron Robinson, Yaso Murray and the BeautyStat Cosmetics team on the Market Maker win and Katia Beauchamp, Lauren Edelman and the Victoria Beckham Beauty team for winning Founder of the Year.

Last night was magic ?? I'm bursting with gratitude that so many of you joined Iced Media to celebrate the season and our second consecutive BeautyMatter win for Best Digital Agency. There's so much to celebrate, yet we are just getting started. ?? ?? ??

Four years ago when Iced Media began advertising on TikTok, Maliq Hill?was a Brand Partnerships Manager and our first contact at the fledgling platform. In that time he’s risen to Head of Industry, Beauty and has remained one of our most supportive partners on this journey to become a TikTok for Business Marketing Partner and TikTok Shop Partner. Sochima Mbadugha, VP Strategy at Topicals, is a new partner and one of the earliest champions of our latest venture, Haut Drops. It was a dream to speak at my first Glossy Beauty and Wellness Summit with these brilliant and talented marketers and friends who have been champions of my ideas and my career. How did I get so lucky? We spoke about the future of TikTok Shop as a business accelerator with unlimited potential for real sales growth. For anyone who didn’t make it to Napa, I’ve listed the takeaways below. Thank you to Jill Manoff, Shambry McGee and the Glossy team for bringing my vision for this panel to life. Thanks to my team Iced Media, especially Ashley Banks and Carson Ward. Thanks to Jillian Straus and Nathalie Banker for helping me look and sound like a pro. Thanks to the beauty friends and family, new and old, who made this trip so special. Top 3 Takeaways: ?? Media is the number one lever to scale fast on TikTok Shop, invest big and early ?? Merchandising is the most overlooked opportunity by brands; differentiate your product assortment from what you offer in other retailer channels ?? Go big Cyber Week or you'll risk getting left behind Bonus: ?? TikTok Shop is a win for consumers, brands and retailers alike. Expect a halo effect at your other retail channels when you invest in TikTok Shop

Iced Media is BeautyMatter's Best Digital Agency for the second year running. We won because we have peerless ambition, heart and the best team in the business. My team deserves all the credit for showing up each day with passion, dedication and positivity that set us apart. Thank you to our growing list of clients for trusting us to be stewards of your business in this ever-changing landscape. It is a responsibility we treat with the care it deserves. Thank you Kelly Kovack and John Cafarelli and the whole BeautyMatter team for welcoming us into your thriving community. Let's do it again next year. Winning is a habit ??????

Introducing Haut Drops! Shop limited edition beauty collabs inspired by TikTok’s most viral trends. Thank you Noor Lobad and WWD for sharing this history-defining moment with the importance it deserves. This is all possible thanks to the trust and partnership of brand innovators and launch partners Moroccanoil, Topicals, Glow Recipe and caliray. Thank you for believing in us. We are revolutionizing beauty selling on TikTok Shop. Brands ready to drop can join the waitlist today at https://www.hautdrops.com/. Personally, I am indebted to my ingenious team at Iced Media - each and every one of you; including my partner Ashley Banks, our creative visionary Kelly B. and master operator Casey James. Also, my peerless Advisory Board for your ongoing support and Joy Ajlouny, my advisor, mentor and friend. https://lnkd.in/dNWkSJrh

CEW invited me back to share Iced Media's secrets to win holiday and finish 2024 strong. There are still a few tickets left at the link below. https://lnkd.in/dfhD-CuJ If you'd like to attend and the ticket cost is a barrier please PM me. See you Thursday!

The future of retail is global. Keep up or get left behind. ?? It was a productive 48 hours in LON, MAN. Huge thanks to my hosts at TikTok Shop and THG, Liam Phillips (李昂) and Abdu Alhadithi.

Mimi Banks of MB Social is a fellow founder I deeply respect and admire so I was thrilled when she invited me to join her on the Beauty is Your Business podcast. The episode is a short and sweet primer for any beauty brand keen to launch and scale on TikTok Shop. Listen below ??