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What’s disrupting PR today — and who’s ready to face it? The 2025 Global Communication Report from @USC Annenberg Center for Public Relations, in partnership with @Zeno Group and @IABC, surveyed 1,077 PR professionals across generations. We explored how AI, hybrid work, media evolution, and polarization are transforming communications. The findings? Huge generational gaps — but also an opportunity for cross-generational collaboration. ?? 74% feel positive about PR’s future, but Gen Z and Boomers don’t always agree on how to get there. Dig into the trends, the talent shifts, and the future-ready strategies here: https://hubs.li/Q03dVS2s0 #PRFuture #AIinPR #HybridWork #MediaTrends #GenZ #ZenoGroup #IABC #USCAnnenberg