IAB

We just wrapped up the #IAB Audio Innovators Leadership Summit! Today, attendees gathered for insightfull sessions and interactive breakouts, where they debated topics like brand safety, creative best practices, measurement, and much more, while generating actionable ideas & solutions. We thank everyone for attending and joining conversations that help identify the most impactful trends in audio. We also want to thank our incredible sponsors SiriusXM and Magellan AI! ?? #Audio #Podcasting #LeadershipSummit

Join #IAB's Jeffrey Bustos at the #EMARKETERSummit on Friday, November 1st! ??

?? Exciting news: Academy Award-winning director Ron Howard will be speaking at the 2025 #IAB Annual Leadership Meeting this January! Ron Howard is one of Hollywood’s most celebrated and prolific filmmakers. From the critically acclaimed Oscar-winning dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created a number of memorable films and series. Get your ticket to #IABALM to join his session as well as hear from incredible thought leaders from all across the industry ?? https://okt.to/bPl1Gf

Making arepas for #HispanicHeritageMonth is becoming an IAB tradition! Our team gathered in the New York City office to cook together, celebrate their cultures, and talk about the foods they grew up eating.

Tomorrow, October 16th, senior leaders across the digital #audio and #podcasting space will gather for the #IAB Audio Innovators Leadership Summit! Wondering which topics will be discussed? Here's a sneak peek: ?? Podcast Ads Work – But Why? with Tom Webster (Sounds Profitable) ?? The Audio Creator Economy – Where Purpose Drives Influence with Hetal Thaker Patel (iHeartMedia), Gretchen Smith (Ad Results Media), Gabe Tartaglia (SiriusXM Media), and Maria Tullin (Horizon Media) ?? Audio Measurement in an Omnichannel World with Greg Glenday (Acast), Cameron Hendrix (Magellan AI), Erik Lundberg (Claritas), Joe M. (SiriusXM Media), and Lauren Russo (Horizon Media) ?? Programmatic in Audio – How to Drive Results Through Programmatic Targeting and Buying of Audio’s High-Value Audiences at Scale While Preserving the Intimacy and Trustworthiness of the Medium with Patrick E. (The Trade Desk),?Anne Frisbie (AdsWizz), Bob Hunt (Hearts & Science), Scott Porretti (Katz Media Group), and Jeremy Randol (SiriusXM Media) Breakout sessions: ? Breakout A: Brand Safety and Suitability with Scott Davis (NPR) and Tamara (Zubatiy) Nelson, PhD (Barometer) ? Breakout B: Getting Audio & Podcasting on the Media Plan with Jim Ballas (Magellan AI) and John Fix (John Fix Ltd.) ? Breakout C: Creative Best Practices and Optimal Ad Load with Tiffany Ashitey (Acast) and Gretchen Smith (Ad Results Media) Learn more: https://bit.ly/3NeXxzQ #LeadershipSummit #ThoughtLeadership

On Thursday, October 24th, Michael Brown, Cillian Kieran (Ethyca) and Sam Castic, Susan Hintze (Hintze Law PLLC) will break down how #privacy laws apply to the various players of the digital advertising ecosystem. It is crucial that organizations fully understand the #legal and business implications of U.S. state privacy laws (in California, Virginia, Colorado, Connecticut and Utah), as well as significant legal developments occurring in the EU pursuant to the General Data Protection Regulation. Register now for this important course ?? https://lnkd.in/eGXfEQ_2

In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yesterday, Oct. 9, is meant to be a primary point of exchange for media buyers in the United States and other key markets looking to access intrinsic in-game advertising inventory. “It is, by far, the biggest pool that you can access, in terms of users, impressions and volume,” said Frameplay president Jonathon Troughton, who declined to share specific figures regarding the platform’s scale and reach. “There is a significant distance between us and anybody else.” #gaming #ingameadvertising In this piece by Alexander Lee, we speak to Sandy Shanman, Zoe Soon if IAB, and Jonas S?derqvist of Adverty.

Join thought leaders from Instacart, LiveRamp, Pacvue, Roundel, and Threefold so you can: ? Discover how to leverage advanced attribution methodologies and closed-loop measurement to drive success in retail media ? Dive into best practices for measuring?incrementality, mastering?Marketing Mix Modeling?(MMM) and?Multi-Touch Attribution?(MTA), and understanding the full impact of omnichannel strategies ?? Understand the power of?data?collaboration?partnerships that are enabling unified measurement, attribution, and insights across platforms. ? And more! Register now ?? https://lnkd.in/eENvMaSC

"Samsung Ads’ IAB membership allows us to play a key role in influential industry discussions. With can’t miss events like #IABNewFronts and #IABPlayFronts, IAB provides an invaluable, widely-respected platform to get our latest innovations and solutions in front of the most important members of the ad community," says Michael Scott. Curious to learn more about #IABMembership? See how you can get involved: https://lnkd.in/eTqmZdnG #DigitalLeaders #IABMembers

Get your early bird pass for the 2025 IAB Annual Leadership Meeting in Palm Springs, California ?? https://okt.to/1Qimu4 Join speakers like Jeff Green (The Trade Desk), Nicolas Le Bourgeois (TikTok), Ellen Stone (NBCUniversal Entertainment), David Mogensen (Uber), Jonathan Roberts (Dotdash Meredith), Jennie Weber (Best Buy Co. Inc.), and many other top thought leaders in the digital ecosystem! Don't miss out on #IABALM! https://okt.to/H0Qkim #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy