IAB

We Are #Hiring! ?? ? Vice President, Media Center | https://okt.to/bXFoS9 Are you ready to shape the future of digital video, audio, and Digital Out-of-Home advertising? We are seeking a subject matter expert to drive thought leadership, standards, and innovation across these rapidly evolving channels. ? VP, Commerce & Retail Media | https://okt.to/UtsGuz Ready to shape the future of commerce, retail media, and data-driven marketing? Join IAB to drive industry innovation, best practices, and market-making strategies. ? VP, AI | https://okt.to/pi1PHX We are searching for a visionary leader for this transformative role to will require you to drive the integration of AI across digital media and marketing ecosystem, setting industry standards, and crafting innovative solutions. See all open positions: https://okt.to/UL39sR

On Tuesday, March 18th, join Zoe Soon for our first ever LinkedIn Live! Zoe will walk us through the current state of the #CreatorEconomy, how brands are leveraging influencers and niche content producers to engage audiences, and the initiatives she’s partnering with industry leaders and experts on to promote greater trust, transparency and brand spend in the space.???

?? In honor of International Women’s Day, we’re taking a moment to celebrate the women who are driving change and making a lasting impact in the advertising industry, starting with the inspiring women on our IAB Board. We’d love to hear from you too! Drop a comment below and shout out a woman who has made a difference in the industry, your career, or your personal life. Kristi Argyilan Dani Benowitz Alysia Borsa Deborah Brett Gina Garrubbo Lisa Howard Jia Hyun Alison Levin Helen Lin Jamie Power Shenan Reed Amy Reinhard Joy Robins Kya Sainsbury-Carter Donna Speciale Sarah Travis #InternationalWomensDay #WHM #WomensHistoryMonth

On April 22nd, Alice Abatzis Nasi (Paramount), Natalie LaPorta (Walgreens), Shaun Lichti (Transcend), and Daniel M. Goldberg (Frankfurt Kurnit Klein & Selz) will take the IAB Public Policy & Legal Summit stage to discuss on the latest developments in state privacy compliance and enforcement, with a focus on practical strategies for maintaining consumer trust. See what this panel will explore and secure your spot: https://okt.to/bg6kaB #StatePrivacyLaws #PublicPolicyLegalSummit #Compliance

AI is revolutionizing digital advertising. Want to learn more? Join Aaron Fetters (Transparent Partners), #IAB's Angelina Eng and Meredith Guiness as they unveil key findings from the State of Data 2025 study and dive into #AI’s impact on the industry, discuss challenges and opportunities that arise from #AI-driven automation, and more. Register now to gain actionable insights ?? https://okt.to/ndpR9V

Last week, IAB CEO David Cohen was joined by Zach Darkow (The Home Depot), Drew F. (Walgreens), and Taryn Rade (Albertsons Media Collective) on the RampUp stage, where they discussed how smarter measurement can transform your media network. The session covered data-driven measurement, clean rooms for precise reporting, as well as how to overcome challenges and prepare for evolving media standards in 2025 and beyond! #RampUp2025 LiveRamp

ICYMI ?? Last month, we launched Metrics & Machines, an IAB LinkedIn Newsletter that focuses on #AI, #data, and #measurement. Have you seen the first article yet? Check it out: https://lnkd.in/eszabXe3

Creative agencies and brands are frustrated by the growing complexity, cost, and time involved in developing the numerous assets needed for campaigns. Read all about how these challenges pushed IAB to resurface a move toward responsive advertising in programmatic and away from outdated fixed-size ad formats via MediaPost ?? Angelina Eng

The IAB Legal Affairs Council recently surveyed industry participants across publishers, sell-side and buy-side ad tech companies, agencies, brands, and law firms regarding the implementation of the new #StatePrivacyLaws, as well as best practices. Join Maxwell Anderson (Ketch), Aaron Burstein (Kelley Drye & Warren LLP), Andrew Folks (Frankfurt Kurnit Klein & Selz), and #IAB's Arlene Mu as they discuss the survey results ?? https://okt.to/nwufP2

Questions that keep marketers up at night: Why did our customers buy our product? Why did they buy when they did? Why did they buy it there? And most importantly, did any of the TV spots, direct mails, banner ads or podcast readouts we bought influence them? To answer those questions — for their own peace of mind, to satisfy the curiosity of budget-minded finance departments,?and to optimize future media investments — marketers have employed a variety of measurement frameworks and statistical models. Recently,?marketing mix modelling (MMM) has come back into vogue. But it’s not the only measurement regime available. In fact, it’s often used by marketers alongside another framework called attribution modeling. According to the IAB, 88% of marketers already use some form of attribution modeling, while 61% of marketers expect to rely on it more than they did last year, higher than those (56%) expecting to increase their lean on MMM. In this piece by Sam Bradley, we speak to Rhys Jackson of PMG, and Andrew Smith of Vinted.