IAB

IAB Annual Leadership Meeting 2025 | Artificial Intelligence ?? This #IABALM track will explore how #AI is transforming the way we work, create, and shape the future of the #digitaleconomy, from revolutionizing brand growth to reshaping company structures. Top industry leaders will dive into key issues like data bias, ethics, the role of #ArtificialIntelligence in driving innovation and much more. Sessions unpacking these topics include: ? Understanding Your Consumers: How AI Is Transforming Market Research ? AI Driven Insights AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation Gen AI In Action ? Generative AI in Action: Transforming Creative Development Across Formats Explore more sessions, see which speakers will take the stage and secure your pass: https://bit.ly/iabalm2025

?? "Cookies... they're not staying where they are, but they're not going away entirely," says RTB House's Michael Lamb. What do you think? Learn more next week when #IABPulse goes live December 4 at 12:30PM ET! https://okt.to/pu9qgC

As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a #video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings. On Thursday, December 5, join Denise Bercovitch (iSpot.tv), Jessica Jensen (VideoAmp), Sreeharsha Ukkadam (Nielsen), and #IAB's Cintia Gabilan as they dive deep into the anatomy of a video impression: https://okt.to/esMAgO

The holidays are quickly approaching, and now is the time to enhance your skills and prepare for the year ahead! Whether you want to learn about digital fundamentals, #gaming, #retailmedia or #video, there’s a course for everyone! Don’t miss the special pricing available through Cyber Monday, December 2nd. Use code IABFall15 for 15% off all courses (exception: Intro to the Creator Economy) ?? https://okt.to/wLOi3j

?? LAST CHANCE: Early Bird #IABALM Pricing Ends Tomorrow! https://bit.ly/iabalm2025 Join top industry leaders in Palm Springs, California this January for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and unique networking opportunities. Don't miss out – be part of the conversation! #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy

What does the future hold for the advertising industry? Why will 2025 be a big year for #AI, #commerce, #privacy legislation, #streaming, and the #creatoreconomy? Check out IAB CEO David Cohen's predictions for next year via Ad Age: https://lnkd.in/dfwGxmf2

#IABPulse Host Angelina Eng and RTB House's Chief Commercial Officer Michael Lamb will discuss Google's most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence. Don't miss out! ??

New Powerhouse Speakers at #IABALM: Tobin Heath & Christen Press ?? Joining the 2025 IAB Annual Leadership Meeting are 2x World Cup Champions for the U.S. Women’s National Soccer team, equal pay pioneers, and Co-Founders and Co-CEOs of RE—INC Tobin Heath and Christen Press! Register for ALM to hear all about their experience as professional athletes, driving equality, and more! ?? https://okt.to/DNo85b

And that's a wrap for the 2024 IAB State Privacy Law Summit. Cross-functional privacy experts covered topics such as the latest trends in privacy enforcement under U.S. state privacy laws, disclosure requirements across states, compliance interoperability, data brokers, pixel litigation, and more. We want to thank everyone who joined the #privacylaw conversation, especially our sponsors Frankfurt Kurnit Klein & Selz and Sourcepoint! ??

TOMORROW ?? Wednesday, November 20, join Karen Chan (GroupM), #IAB's Cintia Gabilan, Katie Stroud (IAB Tech Lab), and Jarred Wilichinsky (Paramount) as they share benefits of using The Ad Creative ID Framework (#ACIF) in today’s fragmented #digitaladvertising landscape ?? https://okt.to/1ThP9O