I Breathe Marketing Inc.

Are you caught up in chasing ?? customers and growing sales? One area I often see B2B Marketing overlook is their own employees. If the employees are not part of the Marketing strategy, companies are missing out BIG TIME ??. What happens when your internal team isn’t informed or engaged with the latest GTM strategy and Marketing campaign? It causes confusion, misalignment ??, poor execution, and low morale. Unfortunately, this lack of cross-collaboration spills over into the customer experience and your overall success. On the flip side, a motivated, well-informed internal team can become your biggest asset. Why? They want to understand the mission ?? and bring that energy ?? into their work. Those who talk with me regularly know I refer to this as the North ? Star. Your company culture should be like a braid, where everyone is intertwined, marching towards the North Star, step by step. Turn your employees into AMBASSADORS ?? Your internal audiences are your best brand ambassadors when they’re engaged and informed. If they feel a sense of ownership and believe in their work, they will be more likely to promote the latest campaign. Internal communication is about maintaining transparency and consistency, especially when changes happen. Some tips for success include: 1. Explain why decisions are being made. 2. If you’re asking for feedback and ideas, acknowledge it and use it. Thank the employee for their input. 3. Give credit where credit is due. This builds trust and keeps everyone on the same page. 4. Celebrate wins. Celebrating team successes boosts morale. It reminds people that their contributions matter. Where does this go wrong? Poor communication. One of the biggest mistakes companies make is deprioritizing what their internal audience needs. If employees feel left in the dark, it leads to disengagement. Additionally, saying one thing to the public and another to employees damages credibility. Mixed messaging can mean game over for both audiences. So, how do you know if your internal communication efforts are working? Ask ? your employees. Talk to different department ???? employees (Sales, Product, CX, Account Executives, etc) ???? to find out if they feel informed. Consider regular check-in meetings to ensure you maintain a feedback loop. Keeping employees engaged will lead to better outcomes, both internally and externally. What would you add? Does your Marketing team share Campaigns with you ahead of time? #jointheconversation #employeemarketing #internalambassadors #employeecommunication

LinkedIn Family, let's start the week off right. May you... Attract what you expect. Reflect what you desire. Become what you respect. Mirror what you admire. Have you set your intentions for today? #liveyourbestlife #liveinthepresent #findyourhappy