Hypothesis just levelled up the influencer marketing game! We're thrilled to unveil our latest upgrades to DiscoveryOS, designed to revolutionize influencer marketing. With over 100 data points in the new Creator Profile Report, brands can now forecast views and engagements, pinpoint optimal posting times, and benchmark performance with industry standards. Transparency and efficiency are at the core of these enhancements, ensuring optimal ROI through influencer marketing. We are proud to have empowered 500+ brands worldwide, including OML Entertainment, to successfully execute over 900 campaigns globally, resulting in over 3 billion views and 250+ trending videos. Curious about what Only Much Louder's CEO Gunjan Arya has to say? Read more:?https://lnkd.in/gyrfCqqi Himani Agrawal Tusharr Kumar #InfluencerMarketing #TechInnovation #Hypothesis
Hypothesis
科技、信息和媒体
A one-stop AI-powered engine that helps creators, brands and agencies meet all their influencer marketing needs.
关于我们
Hypothesis is a one-stop AI-powered engine that enables not just influencers to be the best versions of themselves but also serves as a central-platform of information, insights & tools for all influencer marketing needs. Hypothesis covers all aspects of branded content creation, right from influencer discovery, influencer outreach, planning and executing a campaign, gathering landscape intelligence, and optimising your brand ROI to tracking a campaign in real-time and sharing results seamlessly. Hypothesis aims at paving the path for global standards in the influencer marketing measurement and brand content effectiveness for brands, enabling brands to clearly attribute awareness, consideration and conversion to their influencer marketing efforts. It also aims to streamline the creator journey using social media intelligence, to help creators reach their full potential by connecting with brands and growing their audiences and enabling them to monetise through powerful content creation, community building and branded collaboration. The team at Hypothesis has lived in a unique cross-section of brands, agencies and influencers, putting us in the distinctive position of appreciating the influencer marketing universe with first-hand experience, thus gathering deep knowledge of this ecosystem. Our proprietary content measurement system has already served 500+ creators in 20+ countries – it’s time now to roll this out to everyone by way of this tech platform. Join us on this adventurous journey!
- 网站
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https://bit.ly/44LOOMM
Hypothesis的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 类型
- 私人持股
- 创立
- 2022
- 领域
- influencer marketing和marketech
Hypothesis员工
动态
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We are thrilled to share that Hypothesis is going global! After our incredible success in India, we're thrilled to announce the next chapter in our journey. Our first phase takes us to the heart of the influencer marketing boom: the Asia-Pacific region, the Middle East, Africa, and the USA. Hypothesis wasn't just built for borders; it was crafted to ignite the global creator economy. Today, we proudly offer a comprehensive toolkit for evaluating creators, utilizing over 100 data points, empowering brands and agencies worldwide. From dissecting posting patterns to scrutinizing engagement authenticity, we provide the ultimate weapon for your marketing arsenal. Read more about our exciting expansion here:?https://lnkd.in/gTVvyhaf #GlobalMarketing #InfluencerMarketing #OML Himani Agrawal | Gunjan Arya | Tusharr Kumar
Only Much Louder’s AI-powered influencer marketing tech Hypothesis expands globally - Adgully.com
adgully.com
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Did you know that the influencer marketing industry in India is expected to reach ?34 billion by 2026, up from ?19 billion in 2023? This significant growth is being driven by the increasing use of social media and the effectiveness of influencer marketing in reaching consumers. Tusharr Kumar, the COO of OML Entertainment, highlights how influencers are now pivotal in catering precisely to audience preferences, a role traditionally reserved for celebrities like actors, athletes, and musicians in advertising and entertainment. This shift acknowledges the rising prominence of creators-turned-influencers, diversifying the landscape of celebrity endorsement. From bespoke budgets to innovative performance models, the influencer realm is undergoing a metamorphosis. In this article learn how influencer marketing can elevate your brand strategy! Read more:?https://lnkd.in/d88QgHrS #InfluencerMarketing #SocialMediaMarketing #DigitalMarketing #MarketingTrendsInIndia Himani Agrawal | Gunjan Arya | Only Much Louder
India’s influencer marketing industry to swell to ?34 billion by 2026
livemint.com
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Thrilled to have been an integral part of making #PhilipsAirFryer a phenomenal success, garnering a staggering 1M views in just 24 hours! By harnessing the power of audience insights, the team meticulously identified the right creators who resonated perfectly with the brand's message, ensuring maximum impact and engagement. Our cutting-edge technology not only facilitated influencer selection but also enabled precise campaign forecasting, guiding strategic decisions every step of the way. Cheers to a successful collaboration and the endless possibilities when data meets innovation! #YourChefAtHome #influencermarketing #CampaignSuccess #Innovation #CreativeStrategy
Being in an ever evolving landscape of #creatoreconomy aka #influencermarketing it's important to be agile, dynamic & relevant! Pop Culture is everywhere but being quick to tap into the pulse of the Digital India is critical to business. Here's one example where we made the 'LIVER' become a 'COOKER' #BadJokeAlert Bringing together Orhan Awatramani x Ranveer Brar for #PhilipsAirFryer was another exciting project where ensuring that the content is true to the creators and bringing in the camraderie and banter is critical for the LAUNCH of the Philips Airfryer Signature Series. A piece of content that entertains and educates. Hope you like it :) Team Hypothesis Aneri Thakkar Sumangalaa Deka Pankaj Malani Ishmeet Kaur Mutti Vipul Alwe Ruchira More Keya Khara IG Link: https://lnkd.in/dTQCT2NP Thank you afaqs! for featuring the work : https://shorturl.at/estwC
Orhan Awatramani on Instagram: "Guys is it #ChefOrry with the #PhilipsAirfryer - OR Orry V/s the Airfryer? @ranveer.brar pls help, while I devour more of my delicious chicken! ?? @philipshomelivingindia @ranveer.brar #YourChefAtHome #ad"
instagram.com
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In the ever-evolving realm of marketing, influencer collaborations have emerged as a transformative force, amplifying brand visibility and engagement like never before. But here's the catch; up to 49% of Instagram influencers have purchased #fakefollowers at some point. Let's delve into the pivotal world of Influencer Risk Assessment – an indispensable step no brand can afford to overlook. It's not just about protecting your brand's reputation; it's about fostering genuine, meaningful connections with your audience that stand the test of time. So, let's take charge, stay ahead of the curve, and equip our brands with savvy, forward-thinking strategies! Join Himani Agrawal, our Senior Vice President at Hypothesis, as she unveils the reasons to consider effective influencer assessment before a brand collaboration. #InfluencerMarketing #BrandProtection
Did you know that 78% of consumers perceive #influencer endorsements as more authentic than traditional ads? But what happens when we realise that upto 49% of Instagram influencers have purchased #fakefollowers at some point? With 94% of global marketers saying #influencermarketing increases #brandawareness, maintaining authenticity and safeguarding reputation are paramount. Excited to share my latest article on why influencer risk assessment is crucial to safeguarding #brandintegrity and what steps you can take as a #brandmanager to mitigate these risks. Would love to hear in the comments below on how you handle this problem and the tools you use to make this assessment.
Why brands should conduct influencer risk assessment before collaborating - ET BrandEquity
brandequity.economictimes.indiatimes.com
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If you are the CIO of your brand, you need Hypothesis to make your work seamless and simple. Visit hyp.io and request a demo today! #Hypothesis #CIO #CIOTasks #Branding #Advertising #BrandManagement
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We are thrilled to announce our new collaborator, Togglehead, one of India’s leading independent digital agencies. Hypothesis will empower digital agency Togglehead's influencer marketing campaigns with AI-enabled solutions. This partnership represents a significant step towards constantly evolving and innovating the agency’s approach to influencer marketing by simplifying and streamlining the complex process. https://lnkd.in/dAQbngiS If you're a brand or agency looking to revolutionise branded content creation through data-driven decision making, connect with us today https://hyp.io/ Himani Agrawal Aatef Bham Gunjan Arya Tusharr Kumar
Hypothesis teams up with Togglehead for data-driven influencer marketing campaigns
buzzincontent.com
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Dior really killed it with this campaign, and made waves. They took a social issue and created a seamless campaign out of it. If a certain social issue fits in with your brand’s tone, you can build a campaign around it as well. Follow us for more such information, and save this for future reference! #Hypothesis #Dior #CampaignsDeconstructed #SocialCampaigns #SocialCauses