HyphaMetrics

?? LOCAL TV & VIDEO INNOVATION SPOTLIGHT: HyphaMetrics In today’s fragmented media landscape, the ability to make data-driven decisions is both more critical and complex than ever. HyphaMetrics presents a transformative approach to media measurement with their UNIe (Unified Neuromedia Identification Engine) – providing a comprehensive view of media consumption across all platforms. This innovation enables local stations to make data-driven decisions, optimize content strategy, and attract advertisers through precise audience measurement. Read the full case study in our report with TVB here: https://lnkd.in/g2FXjQYN

Hypha is a proud participant in?CIMM?and TVB’s Local TV and Video Innovation Showcase – highlighting the latest advancements and innovations paving the way for better technology, enhanced audience connection, and improved advertising effectiveness across the local market. We are incredibly proud of our proprietary UNIe technology and are excited to bring our unique solutions forward. To download the report, visit: https://lnkd.in/ep_YcP4g

Congratulations to both ACAM Mexico for their recent team expansion with Hypha's own futurist, co-founder, and CTO, Gerardo López Zamudio. There’s no better person for the role when it comes to knowing everything about measurement technology for both the past and what lies ahead.

We’re excited to share that our Co-Founder, Joanna Drews, will be part of this all-star line up discussing the hot topic of panels during the the 2024 asi International Television & Video Conference!

With this hurdle behind us, we are excited to refine our practices to address the needs of the industry. As an upstart in a measurement paradigm built on traditional practices, Hypha stands for innovation. Our mission is to capture and reflect the most accurate media consumption behaviors of society today and in the future. This includes our sampling techniques where we ensure that no community is left out (because let's face it, the old ways just don't cut it anymore). Our technology facilitates the most comprehensive measurement and our methodologies broaden our market solutions. https://lnkd.in/gcqBaPSR

Excited to share some good news from the Hypha team fighting the good fight! https://lnkd.in/gURCAsGP

We are thrilled to announce the addition of Brian N., EVP CRO of Scripps, to Hypha’s Board of Directors. Brian is a longstanding friend and advisor to the company who has consistently supported our original vision, which remains steadfast to this day. With his extensive experience in strategic revenue building, Brian will collaborate closely with our team as we continue to adapt our strategy to meet the demands of the evolving marketplace. We are confident that his insights and expertise will be invaluable as we work together to develop a best-in-class sales execution plan. Please join us in welcoming Brian to the Board!