Hypha HubSpot Development

?? Pursuing Inbox Zero, HubSpot Operations Hub, AI Updates Abound + More in The Hypha Wire Happy Friday, everyone! Here’s your weekly Wire brief: ? VP of Marketing Sage Levene shares her personal email management strategy for achieving inbox zero. ? HubSpot Updates: Senior Platform Specialist, Kevin Campbell, breaks down exciting new betas including Custom Object Health scores, a new Report Viewer Tab, Breeze Workflow Actions for record summarization, and Line Item Revenue Reports. ? Second Hand News: YouTube celebrates reaching 1 billion monthly podcast users, making it the most frequently used podcast service in the U.S. Meanwhile, Harvard Business Review explores how AI agents are reshaping retail, suggesting businesses need AI Agent Optimization (AAO) strategies. ? Hypha Highlight: A deep dive into HubSpot's Operations Hub—how it helps sync customer data across 100+ integrations, automate business processes, and leverage AI-powered workflows for lead routing and predictive deal scoring. ? More: Major AI model releases including Claude 3.7 Sonnet, IBM's Granite 3.2, Perplexity's Deep Research, Amazon's Alexa+, and OpenAI's GPT 4.5, plus a 5-star review from our technology client. #MarketingNewsletter #Newsletter #HubSpotPartner

?? What You Need to Know About HubSpot’s Operations Hub “With Operations Hub, you have the tools you need to connect all your apps, sync and clean your customer data, and automate business processes, turning operations into a strategic arm of your business—not a reactive one,” HubSpot outlines. Operations Hub has revolutionized how growing businesses manage their tech stack—turning hours of manual data collection and reconciliation into a strategic advantage. Read our latest blog to discover how you can unify your sales, marketing, and service operations through AI-powered automation and real-time data synchronization: https://lnkd.in/euP2hr-h #HubSpot #OperationsHub #HubSpotPartner

?? PE Firms Are Evolving Their Growth Playbook In today’s competitive private equity landscape, innovative firms are combining fractional CMO partnerships with HubSpot’s platform to drive faster portfolio value creation. The results speak for themselves: ? 25-50% cost savings vs. full-time CMOs ? Accelerated time-to-value with streamlined implementation ? Portfolio-wide visibility through unified data management ? Standardized growth frameworks across companies As dealmaking picks up in 2025, this dual strategy is helping forward-thinking PE firms maximize ROI and operational excellence. Check out our latest article to learn why this approach is gaining traction and how it might benefit your portfolio companies. https://lnkd.in/giRaqWBA #PrivateEquity #PE #HubSpot #FractionalCMO #PortfolioGrowth #MarketingStrategy

?? Time Flies, Why PE Firms Are Turning To HubSpot, a New AI Assistant on the Scene + More in The Hypha Wire Happy Friday, everyone! Here’s your weekly Wire brief: ? VP of Marketing Sage Levene reflects on Q1 progress, reminding us there’s still time to make meaningful adjustments while maintaining momentum from January’s fresh start. ? Open Mic: Senior Inbound Content Developer Jeffrey Howard explores how AI tools might be affecting knowledge workers’ critical thinking skills, citing recent Microsoft and Carnegie Mellon research. ? Second Hand News: Search Engine Land reports Google AI Overviews are more volatile than organic rankings, and POCIT launches a new series tracking companies’ DEI changes. ? Hypha Highlight: Why #PEfirms are turning to HubSpot & Fractional CMO partnerships to drive rapid, sustainable growth across their portfolios. ? More: A look at Proxy from Convergent (the new AI assistant that “gets things done”), B Lab’s Forces For Good podcast returns for season 3, and a 5-star review from our real estate industry client. #Newsletter #MarketingNewsletter #AI #HubSpotPartner

?? Valentine’s Day, Lessons from the Birds, HubSpot for Healthcare + More in The Hypha Wire Happy Friday, everyone! Here’s your weekly Wire brief: ? Our VP of Marketing Sage Levene explores how Valentine’s Day marketing is evolving beyond traditional couples, embracing diverse forms of love and relationships. ? Open Mic: Director of Client Services Dillon Friday shares valuable lessons from the Eagles’ practice field, drawing parallels between sports excellence and agency performance. ? Secondhand News: BuzzFeed announces plans for a human-curated social platform aimed at countering AI content overload, and TikTok makes its return to U.S. app stores. ? Hypha Highlight: Is your “working” HubSpot site actually working against you? Discover why optimization is crucial for converting visitors into leads. ? + More: Dive into our healthcare industry focus, AI updates from Anthropic, and book recommendations for Black History Month in the full newsletter. #Newsletter #MarketingNewsletter #HubSpotPartner

?? Is your #HubSpot site just “working,” or is it truly working for you? Our latest analysis shows that over 50% of mobile users abandon pages that take more than three seconds to load—and that’s just one of the many hidden technical inefficiencies that could be quietly undermining your marketing efforts. From integration gaps to manual processes eating up valuable time, a merely functional #HubSpotImplementation might be costing you significant leads and revenue. At Hypha, we specialize in transforming basic HubSpot sites into lead-generating powerhouses through strategic technical optimization. Our comprehensive approach covers everything from site speed enhancement and workflow automation to seamless integrations, helping organizations dramatically improve their conversion rates and focus on what matters most - growing their business. Ready to unlock your HubSpot site’s full potential? Let’s connect and explore how we can optimize your implementation for maximum impact. Read the piece here: https://lnkd.in/eBdH3hRj #WebDesign #Marketing #HubSpotPartner

?? Are We Allowed To Say “Super Bowl,” the Age of AI, a Cozy Bookstore History + More in The Hypha Wire Happy Friday, everyone! Here’s your weekly Wire brief: ? Ever wonder if you can legally say “Super Bowl” in your marketing? Our VP of Marketing Sage Levene deep dives into trademark law and nominative fair use. ? Open Mic: Head of Client Success Phil Stott explores how agentic AI is transforming business operations, from automated social media content to smart sales outreach. ? Secondhand News: -Black History Month highlights from The Root;? -Plus, LinkedIn announces a potentially revolutionary AI job search tool. ? Hypha Highlight: Only 25% of organizations are innovating with AI for new business models. Is your company ready for the #AI revolution? ? + More: Check out the full newsletter for deep dives and more features. #Newsletter #MarketingNewsletter

?? HubSpot Beta Alert ?? Our Senior Platform Specialist, Kevin Campbell is here with a takeover to share some exciting new platform features waiting to be explored: ? Create Invoice via API. This is an awesome update for teams who track subscriptions externally, but BILL via HubSpot! ? Workflows UI Overhaul. The Workflows tool is getting a facelift! Now teams can more easily navigate the tool with a better and more intuitive UI. ? Reply to Any Email in a Thread. This update is a HUGE win for Service Hub teams, as previously you could only reply to the most RECENT email in a thread. Welp, “Bye Felicia,” there’s a new reply option in town. ? AI Powered Ticket Identification. “Yeah, but can it ID my tickets for me?” Yes and yes. Now, using AI, it can sort and categorize your tickets based on keywords that it detects! ? Centralized “Used In” Subscription Types. Talk about a quality of life upgrade! Now, when viewing Email Subscriptions within Settings, you can see exactly which emails are associated with that subscription type! ? To enable any of these betas, log into your HubSpot account, click your profile picture in the top righthand corner, and navigate down to ‘Product Updates.’ If you run into any trouble, just give your friends at Hypha a call! That’s all for now! Stay tuned and I’ll see ya later space cowboys! #HubSpot #HubSpotPartner

? The AI Revolution Isn’t Coming—It’s Already Here IBM’s latest research reveals a striking disconnect: while most executives recognize AI’s potential, only a quarter of organizations are actively innovating with it. Meanwhile, companies leading in AI adoption are outperforming peers by 15% in revenue generation—set to double by 2026. The secret? Success isn’t just about technology. Organizations seeing the biggest gains focus on three elements: strategic alignment, technical foundations, and team development. With 70% of customers reporting improved experiences through AI, adoption is no longer optional—it’s a business imperative. Are you positioning your organization to lead or follow? Read our latest piece: https://lnkd.in/eqmZqQGe #AI #Technology #Innovation #HubSpotPartner

?? Finding Your Motivator, Why You Need to Update Your HubSpot Site, All About Agents + More in The #HyphaWire Happy Friday, everyone! Here’s your weekly Wire brief: ? What keeps you going when things get tough? Whether it's a new album, a favorite podcast, or an exciting book, finding a motivator outside of work is key. ? Open Mic: Integrations Developer, Zachary Lyons, discusses how #AI can supercharge workflows, and no-code platforms make it easier than ever to build your own digital assistant. ? Secondhand News: Super Bowl ad spending is at an all-time high and more about AI agents from Digiday. ? Hypha Highlight: Is your site holding back your marketing team? Slow load speeds, poor integrations, and inefficient workflows can cost you big. ? Poll: Which LLMs have you tried? ? + More: Check out the full newsletter for deep dives and more features. #Newsletter #MarketingNewsletter