HyperGrowth Partners

Unlock AI-led workflows — the next big GTM playbook no one is talking about. Here’s how you can cut time-to-market and scale aggressively with our latest guide by Marcel Santilli and Matteo Tittarelli ??. With this playbook, Marcel and his team at Deepgram achieved Deepgram's 24x traffic growth in 2 months, while also impacting PLG pipeline and revenue. Here's what it covers: 1) ?????? ???? ?????????????????? ?????? ?????? ???????????? ???? ????-????-???????????? ????????????????????. - Rapid deployment of complex strategies - Drastic cost reduction (from $1-2 per word to $0.10) - Breaking down tasks for higher quality - Integrating multiple AI models + industry-specific resources - Measuring and improving productivity 2) ???? ?????????????????? ???????????????? + ?????????????????????? ???????????????????????????? - Identify tasks AI can make 10x easier - Visualize complete automation 3) ?????? ???????????????????? ???? ???? ?????????????????? 1. Airtable as a command center 2. AirOps for workflow automation 3. Make or Zapier for integrations 4. Modular CMS like Webflow or Strapi 5. Human in the loop for quality control 4) ?????? ?????????? ???????????????????????? - Keyword, content and customer research - Long-form content creation - Rich content database creation (eg. app catalog) - Competitor research and analysis - Automated outbound, routing, and ABM Embrace AI workflows to lead in the B2B SaaS landscape. Get the full guide in the comments.

How I helped HyperGrowth Partners build $1M+ inbound pipeline with thought leadership content. HyperGrowth Partners is a growth-stage startup accelerator led by two top growth OGs —?Guillaume "??" Cabane and Martin Gontovnikas. They pool a collective of 40+ top growth leaders and 'invest' their time as advisors into propelling top startups into hypergrowth. When G approached me to relaunch their brand as a go-to destination for GTM and growth playbooks, I knew I was in for a ride! And looking back, it's been a wild one so far. ? Influenced $1M+ in pipeline and created a stable, organic deal flow ? From 0 to 3000+ subscribers in just over a year ??+165% organic traffic YoY ??20+ playbooks published on GTM, growth, pSEO, and more! ? Attracted 10+ new partners to an already impressive roster Here’s a sneak peek at some of the things we did to make it happen 1. ?????????????? ?????????????????????? ? Analyzed 8 competitors to identify positioning opportunities ? Extracted strengths, weaknesses, and positioning 2. ???????????????? ?????? ?????????? ?????? ?????????????? ? Rebranded as a "growth-stage accelerator" ? Created a new Framer website in no time to update positioning 3. ?????????????? ???????????????????? ?????????????? ? Devised a content strategy focused on long-form semi-technical playbooks ? Co-authored 20+ in-depth playbooks on growth and marketing ? Top formats include how-to, detailed step-by-step tactical guides 4. ?????????? ?????? ???????????????? ? Created content for events like SaaStr, Reforge, and GrowthHackers ? Managed podcast presence like 20VC, Marketing Against the Grain, and more 5. ???? ?????????????????????? ???????????? ? Helped launch a business arm accelerator focused on AI startups ? With a dedicated playbook on "How to build a category-defining AI startup" ? And landing page This project taught me how critical it is to work with people who are industry leaders —?it won't just fast-track your learning curve, but you'll create huge leverage to use such expertise in your business! If you need to combine product marketing and technical content creation to scale your pipeline, DM me.

6 Steps Playbook to Master Signal-Based Marketing. Fresh from HyperGrowth Partners' kitchen. ? This time featuring Common Room Head of Marketing Kevin White. ????????'?? ????????????? Step-by-step tactical guide to generate more pipeline by selecting, executing, and scaling intent signals. ↓?↓?↓ 1. ???????????????????? ?????????????? ????. ???????????????????? ? Signals are actions your users take — like visiting your pricing page — that indicate their interest in your product. ? Attributes are user traits — role, seniority, or company size — that help determine if a user is a good fit to buy. ? Signals + attributes = intelligent GTM. Sell only to high-fit prospects in market, driving converting pipeline. 2. ???????????? ?????????????? Choose the right sources for gathering signals. First-party signals (owned, contact level): ? Website visits (e.g., pricing page) ? Product actions (e.g., trial sign-up) ? CRM data (e.g., booked meetings) ? Email automation (e.g., webinar attendance) ? Support interactions (e.g., support tickets) ? Chat interactions (e.g., chatbot messages) Second-party signals (unowned, contact level): ? Employment data (e.g., job changes) ? Social media activity (e.g., post reactions) ? Community activity (e.g., Reddit joins) ? Developer activity (e.g., PR submissions) Third-party signals (unowned, company level): ? Job listings (e.g., new roles) ? Technographics (e.g., new integrations) ? News & Events (e.g., product launches) ? Keyword consumption (e.g., related content) ? Reviews site activity (e.g., competitor pages) 3. ?????? ?????????????? ? Build your T-shaped funnel to map signals to your customer journey. ? Identify the divergence point where interest switches the funnel from multi-faceted to linear. ? Prioritize signals leading to this point. 4. ?????????? ?????????????? ? Prioritize signals correlated to pipeline. ? Score them based on volume, impact, and difficulty ? Group signals by category or data source to cross-check insights. 5. ?????????????? ?????????????? ? Use signals to personalize outreach. Examples: ? Visit integration page → Send related customer story ? Reach usage thresholds → Offer plan walkthroughs ? Engage with competitors post → Send comparison email ? Visit pricing page → Ask if they have questions 6. ???????????????? ?????????????? Scale your signal-based outreach. ? Crawl: Start manually. ? Walk: Automatically collect signals, engage manually ? Run: Fully automate collection + outreach ??????????: ?????????? ?????????????? Combine multiple signals to uncover new plays. Examples: ? LinkedIn engagement + web visits: Indicates interest beyond awareness. ? Job change + 10-K initiatives: Identifies change agents likely to impact company objectives. Comment 'signal' and I'll DM you the full playbook with more templates and examples. ↓?↓?↓

Mastering Signal-Based Marketing with our new playbook. Featuring Common Room's Head of Marketing Kevin White and Matteo Tittarelli. 6 ?????? ?????????? ???? ?????????????????? ?? ???????? ?????????????????????? ?????? ?????? ?????????? ?????????????????? ????????????????. 1. ???????????????????? ?????????????? ? Signals show user interest (e.g., visiting your pricing page). ? Attributes help determine if a user is a good fit (e.g., role, seniority). 2. ???????????? ?????????????? Choose sources for gathering signals: ? First-party (owned): Website visits, product actions, CRM data. ? Second-party (unowned): Employment data, social media activity. ? Third-party (company level): Job listings, technographics. 3. ?????? ?????????????? ? Map signals on the customer journey. ? T-shaped funnel: Multi-channel events to linear steps. 4. ?????????? ?????????????? ? Prioritize signals correlated to pipeline. ? Build a scoring system: Volume/Frequency, Impact on conversions, Signal difficulty. 5. ?????????????? ?????????????? ? Use signals to personalize outreach. ? Examples: Integration page visits → Send customer stories. 6. ???????????????? ?????????????? Scale your signal-based outreach. ? Crawl: Start manually. ? Walk: Introduce automation. ? Run: Fully automate the process. ??????????: ?????????? ?????????????? ? Combine multiple signals to uncover new plays. ? Examples: LinkedIn engagement + web visits = Indicates interest beyond awareness. Signal-based marketing aligns the right message with the right audience, driving a qualified pipeline and optimizing resources. Get the full playbook in the comments.

When building a developer tool, it's always hard to speak to the developer who's your user and the decision maker (Director/VP of Engineering) simultaneously! I've done this multiple times with startups like @vercel, @auth0, @ClerkDev, and others! In this blog post, I explain what are the main things you must keep top of mind to build the best website navigation, home, and pricing! Let me know what you think! https://lnkd.in/dsjwc-ck

Writing really good quality content with code is hard for DevRel but there's an easy trick you can do to speed it up. Think about building a really popular sample app that uses key features from some open source libraries and key features from your product. For example, you could build a Chatgpt clone (Really popular search) that uses steaming (Really popular in the product) with some special way to handle routes depending on the chat's content (popular open source feature). From that app you built you can easily write 3 different blog posts and 3 different videos. One focused on steaming, one on routing and one on building a chatgpt clone. Fantastic idea from the one and only Tom Occhino Do you do something similar? what have you done?

Emails can't be sloppy anymore - especially newsletters. Is your team running the ship tight enough? Above all, define the 1. Feeling you want to invoke, and 2. Action you want them to take. Then work on these: Subject line. ◆ Are you writing to persuade the reader to open the email? Is your writing different than the last ten emails already in their inbox? Preheader. ◆ Are you customizing this or letting it say "To view this email as a web page,?click here"? Are you using it like a second subject line? Are you considering what will show in a mobile notification? Body. ◆ Are you writing about you or writing about the reader? Be about them. Are you removing friction to act, invoking curiosity, or educating? Is your call to action clear? Footer. ◆ Have a one-click unsubscribe link; if you make it hard to find you will be marked as spam. Are you telling them what list they subscribed to? Do you have evergreen links like "Contact Sales" or "Careers"? Every week I help companies improve their marketing and operations as part of my work at HyperGrowth Partners, and email/copywriting/positioning tactics are a frequent topics we probably enjoy too much. DM me if you need to unlock or sustain hypergrowth. PS - ChatGPT will give you average subject lines and copy because it was trained on the average writing of the internet!

Hey everyone ?? Exciting news to share! I've recently joined forces with HyperGrowth Partners as a marketing advisor & partner. HyperGrowth is a growth-stage accelerator specializing in fueling the rapid growth of B2B SaaS startups & scaleups, from seed to Series C and beyond. Huge thanks to the visionary founders of Hypergrowth, Guillaume "??" Cabane, Martin Gontovnikas & Fabri Cara for bringing me in. I have known Guillaume and Fabri for years, and I'm so stoked to finally be able to collaborate with them and the 40+ world-class marketers already on board (Kieran Flanagan Adam Goyette Jason Widup Kevin Indig Rachael T. Holly Chen Jesse Rowe Philippe Roireau ? Sylvain Giuliani Josh Grant Rex Gelb Emmanuelle Kleinmann just to name a few) As a marketing advisor, I'll team up with founders and their marketing teams to help them: ?? Craft killer go-to-market (GTM) strategies. Think bottom-up product-led growth (PLG/PLS) and top-down demand generation. ?? Hire top talent for their marketing & growth teams, and empower them with the necessary mindset and tooling. ?? Identify & scale low-CAC acquisition channels that shorten the payback period. It's all about scalable & defensible growth that maximizes retention & revenue ?? On top of that, I'm thrilled to kick off my journey at Hypergrowth by teaming up with Attention as my inaugural startup client ?? The team at Attention is building the ultimate co-pilot to empower sales professionals. It gives organizations complete visibility into their sales and customers, along with actionable guidance, revealing the risks and opportunities they don’t even know exist. For instance, sales reps receive real-time, actionable intelligence during their calls. This helps them deliver key info exactly when it matters. With Attention on board, companies can cut their sales cycle by up to 40% ?? Hands down one of the best AI sales tools I've seen in a long time. I'm really excited to be joining them as a marketing advisor. Thanks Anis Bennaceur for your trust. It's going to be fire to work with you and your team to make Attention the next AI powerhouse ??

Here are the top 8 resources that helped me learn more about growth. They’ve been nothing short of a goldmine in the last two years since I started Cello. Here we go. ?? 1?? Reforge?by Brian Balfour Dive into the deep end of growth with 40+ courses, thousands of community-led growth artifacts, and community made by the best in the game. 2?? Lenny Rachitsky Newsletter Your multimedia resource for all things product and growth. A top-notch newsletter, podcast, benchmarks collections, and even a job board to hire growth-minded talent. 3?? HyperGrowth Partners by Guillaume "??" Cabane and Martin Gontovnikas The most opinionated growth playbooks and frameworks specifically geared for B2B SaaS startups at hypergrowth stage; and a collective of top growth advisors you could tap into to help you execute them. 4?? Growth Memo by Kevin Indig A unique newsletter with in-depth reports and writings at the intersection of organic growth, SEO, and Artificial Intelligence; with deep dives and case studies analyzing industry leaders. 5?? Growth Unhinged by Kyle Poyar A closer look at the playbooks behind the fastest-growing startup, especially on product-led growth, pricing, and go-to-market strategy. 6?? GrowthMentor by Foti Panagiotakopoulos A unique global community where founders can connect with growth mentors in different verticals of expertise with a passion for helping others succeed. 7?? Demand Curve by Julian Shapiro and Justin Setzer A platform with advanced, tactical growth marketing newsletter and teardowns, growth courses for founders, and even an agency focused on top-of-funnel growth. 8?? SaaStr by Jason M. Lemkin The world's largest community for mastering SaaS growth; global events, courses and resources, and a dedicated fund for SaaS founders. Each of these resources brings something unique to the table, from in-depth learning to tactical advice, and community support. Hope you find them as helpful as I did. PS. Feel free to save it for later! ?? #GrowthMarketing #SaaS #Learning #Founders #StartupGrowth

One of the most important aspects of good B2B marketing is how you target. I talk about it all the time - this time I have a full article about it that I wrote with the help of Matteo Tittarelli ??. If you're not focused on targeting, you'll experience things like inefficient resource allocation, you'll erode internal trust with your sales team and company leaders, and ultimately you'll lose market share. So how do you craft a targeting strategy that’ll keep your CAC low while driving high growth? And what are the targeting data and sources that will empower you to outcompete other players, and drive high-quality pipeline and conversations to your revenue team? And last but not least, once you do have all the right targeting data, how do you personalize your messaging and demand gen distribution to maximize revenue? Check it out in the full article - you can find the link in the top comments. Enjoy!