HyperGrowth Partners

There's a new sheriff in GTM town. ?? It's the GTM Engineer. ?? Everyone is shooting their own definitions. ?? So we're doing the opposite. In the last episode of HyperGrowth Partners newsletter, I sat down with Guillaume "??" Cabane and Emre Kavaloglu. To unpack our very own ANTI-definition of GTM Engineering. We also go down memory lane and dig deeper into how the role came: We retrace the crazy ride of the last 24 months: - The '23 VC pullback and the need for GTM Efficiency - How AI + data filled that need - "Founder mode" and "do more with less" - The wave of Clayagencies and Service-as-Software - Stack vs. Expertise — what matters most? Armed with this context, we give our anti-definitions: 1) GTM engineers don’t define the entire go-to-market 2) GTM Engineers are not Growth PMs or Growth Engineers 3) GTM Engineers are not RevOps 4) GTM Engineering isn’t just about new business and outbound 5) GTM Engineering isn’t just about technical execution But we couldn't resist —?at the end of the post, we also answer the underlying question: "So, what does GTM Engineering mean then?" ___ Want the full article? Feel free to comment "GTM sheriff" if you want (phew ??). Or DM me if you're just lazy and I'll DM you the link. (I won't ?? you for that) Otherwise just hit the below in your search bar (article is pinned to the top) ↓↓↓ playbooks (.) hypergrowthpartners (.) com

I am so excited to announce Together AI's 305M Series B. We are building the most efficient and scalable AI Acceleration Cloud to support open-source models and enterprises globally. Glad to be part of this journey with Together AI and Vipul Ved Prakash. We are hiring across all functions including Marketing. Apply for the roles and DM: https://lnkd.in/gAMXjDTr

Yesterday marked a huge milestone for one of our portcos. Together AI raised $305M in Series B funding.? Top investors like General Catalyst and Prosperity7 Ventures led the round.? Over 450,000 developers and companies build with them, including Salesforce and Zoom. This raise strengthens' Together's position as the preferred AI cloud for open-source models.?Learn more in their blog post.

AI is transforming GTM not just in terms of execution. But also leadership. The CMO role has transformed. Hear from our GP Rajan Sheth. ↓↓↓ 1. Strategic powerhouse. Today's CMOs shape the vision. They partner with founders to drive growth. 2. Marketing in the lead. Marketing takes charge now. It fuels strategy from the start. 3. Day zero leadership. AI companies thrive with marketing guidance from the very beginning. Time to build the future of GTM!

?? Dropped some real talk with John Furrier at SiliconANGLE & theCUBE + NYSE Wired about how Marketing is the secret sauce behind AI unicorns. Key takes: ?? CMO role has evolved into a strategic powerhouse for AI companies ?? Marketing is now in the driver's seat, partnering with founders to shape strategy and fuel growth ? Category-defining AI companies need marketing leadership from day zero This is exactly how we're powering select AI companies at HyperGrowth Partners through our AI GTM Accelerator - helping founders crush their GTM strategy. ?? Thanks Brian J. Baumann for hosting me! Video dropping soon... ??

The strategy Gong used to dominate LinkedIn and drive demand? It's yours, if you can implement it (make it a priority in your 2025 plan ;). My top performing LinkedIn giveaway of this year. ↓??↓??↓ LinkedIn is the top B2B platform today. ? All your prospects are ???????? ? It builds awareness AND create demand ? It works if you're early-stage and/or a scaleup Gong is among the top B2B brands who mastered the LinkedIn playbook. Together with the HyperGrowth Partners, we've distilled it in one comprehensive guide. Here's what's inside. ? ???????????????? ??????????????????: ? How to mobilize your entire team to post consistently ? How to embed UGC loops in the early team ? How UGC compounds and drive talent acquisition ? ??????????-?????????????? ?????????????? ????????????????????: ? How to engage executives leaders to share their POV ? How multiple leaders influence multiple personas ? How to build trust and conversations at scale ? ???????????? ?????????? ??????????: ? Build a brand voice that revolves on edutainment ? Think of your brand as a real person with opinions ? How to be familiar without putting your logo ? ???????????????????? ??????: ? Amplify reach with targeted, conversion-focused ads ? How to structure messaging and creatives ? Including campaign objectives and tactics Want the full playbook? Like + Connect + Comment "????????????????" and I'll DM it to you personally (no automation). Repost this to get priority access. (???????? ???????? ????'???? ?????????????????? ???? ?? ?????? ?????????? ?????? ????????).

And we're full! The 1st GTM Lisbon Meetup is full! But I can get 3 more people in! If you work in Growth, Marketing, or Sales, are in Lisbon and want to connect and share knowledge, send me a DM now to claim a spot. Highlights: - Fireside chat with Loic Jeanjean, partner at HyperGrowth Partners and fractional CMO - Room full of GTM experts like Fernando Amaral, Miguel Serr?o, Madalena Rugeroni, Rui Nunes, Patricia Santos Mestre, Michel Ozzello, Gina Dragulin, Catarina P. and many others. More info in the link: https://lu.ma/4utdbjf3 DM me now before the extra spots are gone!

The best HyperGrowth Partners playbooks from 2024. This year we wrote 18 long-form, tactical playbooks. And we grew the newsletter from 921 to 3,645 (295%!). Here are my top 10 from this year: ↓↓↓ 1) The importance of Targeting in B2B Demand Gen How to outperform your competitors with targeting data they don’t have Ft. Jason Widup (Pixis) https://lnkd.in/d5caQrvQ 2) Is MQL Reporting Poisoning Your Pipeline? How Transitioning from MQLs to Pipeline Metrics Transforms B2B Sales Ft. Hank Taylor (Laravel) and Kevin White (Common Room) https://lnkd.in/dJx43GRJ 3) 9 Use Cases HyperGrowth Partners Use AI Creative LLM Use Cases to Drive Growth Across SEO, Outbound, and Paid Ft. Kevin Indig, Guillaume "??" Cabane (Ramp) https://lnkd.in/d45SSbjP 4) How to Build a Category-Defining AI Startup Why the Next Generation of AI Startups is Marketing-Led Ft. Rajan Sheth (Together AI) https://lnkd.in/dqSs43W4 5) Gong’s LinkedIn Takeovers Playbook How to Maximize LinkedIn’s Presence to Generate and Capture Demand Ft. Jonathan Costet (Wiz) https://lnkd.in/de9zzsfk 6) Mastering Developer-Led Outbound Attributable Strategies to Connect with Developers and Grow Pipeline Ft. Martin Gontovnikas https://lnkd.in/dKTtZxmj 7) Mastering Signal-Based Marketing Generate more pipeline by selecting, executing, and scaling intent signals Ft. Kevin White (Common Room) https://lnkd.in/dMCzAb2t 8) Why AI Workflows are the Next Frontier of GTM Cut time-to-market and aggressively scale market share with AI workflows Ft. Marcel Santilli (GrowthX AI) https://lnkd.in/d_XeT6CT 9) How Clerk Partners with YouTube’s Dev Community A strategic playbook for engaging developers via authentic partnerships Ft. Alex Rapp, Martin Gontovnikas, Nick Parsons (Clerk.com) https://lnkd.in/dTjhmXAS 10) Orchestrating Signal-Based Outbound Campaigns How Attention Use Data and Automation for Targeting and Pipeline Gen Ft. Stewart White, Anis Bennaceur, and Loic Jeanjean (Attention) https://lnkd.in/dt9K6_mZ + BONUS: The Rise of the GTM engineer (our top read of the year!) How AI-Enabled GTM engineers Are Building the Next Gen of B2B Growth Ft. Maxence de Villepion ?? (Cargo (YC S23) ??) https://lnkd.in/dqfm2Mym ___ It's a true honour to keep learning from such leading advisors and founders. Also, HUGE thanks to all our readers! What's YOUR favourite playbook of 2024? Let me know in the comments! :)

Unlock AI-led workflows — the next big GTM playbook no one is talking about. Here’s how you can cut time-to-market and scale aggressively with our latest guide by Marcel Santilli and Matteo Tittarelli ??. With this playbook, Marcel and his team at Deepgram achieved Deepgram's 24x traffic growth in 2 months, while also impacting PLG pipeline and revenue. Here's what it covers: 1) ?????? ???? ?????????????????? ?????? ?????? ???????????? ???? ????-????-???????????? ????????????????????. - Rapid deployment of complex strategies - Drastic cost reduction (from $1-2 per word to $0.10) - Breaking down tasks for higher quality - Integrating multiple AI models + industry-specific resources - Measuring and improving productivity 2) ???? ?????????????????? ???????????????? + ?????????????????????? ???????????????????????????? - Identify tasks AI can make 10x easier - Visualize complete automation 3) ?????? ???????????????????? ???? ???? ?????????????????? 1. Airtable as a command center 2. AirOps for workflow automation 3. Make or Zapier for integrations 4. Modular CMS like Webflow or Strapi 5. Human in the loop for quality control 4) ?????? ?????????? ???????????????????????? - Keyword, content and customer research - Long-form content creation - Rich content database creation (eg. app catalog) - Competitor research and analysis - Automated outbound, routing, and ABM Embrace AI workflows to lead in the B2B SaaS landscape. Get the full guide in the comments.

How I helped HyperGrowth Partners build $1M+ inbound pipeline with thought leadership content. HyperGrowth Partners is a growth-stage startup accelerator led by two top growth OGs —?Guillaume "??" Cabane and Martin Gontovnikas. They pool a collective of 40+ top growth leaders and 'invest' their time as advisors into propelling top startups into hypergrowth. When G approached me to relaunch their brand as a go-to destination for GTM and growth playbooks, I knew I was in for a ride! And looking back, it's been a wild one so far. ? Influenced $1M+ in pipeline and created a stable, organic deal flow ? From 0 to 3000+ subscribers in just over a year ??+165% organic traffic YoY ??20+ playbooks published on GTM, growth, pSEO, and more! ? Attracted 10+ new partners to an already impressive roster Here’s a sneak peek at some of the things we did to make it happen 1. ?????????????? ?????????????????????? ? Analyzed 8 competitors to identify positioning opportunities ? Extracted strengths, weaknesses, and positioning 2. ???????????????? ?????? ?????????? ?????? ?????????????? ? Rebranded as a "growth-stage accelerator" ? Created a new Framer website in no time to update positioning 3. ?????????????? ???????????????????? ?????????????? ? Devised a content strategy focused on long-form semi-technical playbooks ? Co-authored 20+ in-depth playbooks on growth and marketing ? Top formats include how-to, detailed step-by-step tactical guides 4. ?????????? ?????? ???????????????? ? Created content for events like SaaStr, Reforge, and GrowthHackers ? Managed podcast presence like 20VC, Marketing Against the Grain, and more 5. ???? ?????????????????????? ???????????? ? Helped launch a business arm accelerator focused on AI startups ? With a dedicated playbook on "How to build a category-defining AI startup" ? And landing page This project taught me how critical it is to work with people who are industry leaders —?it won't just fast-track your learning curve, but you'll create huge leverage to use such expertise in your business! If you need to combine product marketing and technical content creation to scale your pipeline, DM me.