Hyperbound

Two weeks ago, we joined a $5.7 billion enterprise automation company and 200+ sales reps at their SKO in Seattle. If you follow Atul's posts, you already know I'm talking about, Workato! It's always great to be in a room full of sharp, motivated sellers. Right now, discovery is more important than ever. Workato's platform is powerful, flexible, and solves a ton of different problems for different personas. Which means their reps aren't just selling a tool, they’re helping buyers figure out what they actually need. Every org has 100+ problems. The challenge? Helping them prioritize the one that actually matters. In the past, this wasn't as difficult. Workato had fewer products, fewer use cases, and a simpler sales motion. But today, deals are getting more complex. Their reps have to: 1. Get deep on a buyer's business pain. Reps need to go beyond surface-level pain points and dig into the real problems buyers face. It’s not enough to hear, "We need automation." They need to uncover why that’s a priority, what’s blocking progress, and what success looks like for the business. If they can't connect the dots between the buyer's biggest pain and Workato’s solution, they’ll lose to a competitor who can. 2. Be the expert in the room. Today's buyers expect sellers to teach them something new. They don't want a demo of features - they want guidance on industry best practices, process optimization, and how other companies in their space are solving similar problems. Reps who show up as consultants rather than product pushers win more deals, because buyers trust them to lead the conversation. 3. Navigate multi-threaded deals. A single champion isn't enough anymore. Reps have to navigate entire buying committees, each with different priorities and concerns. The CFO wants to know the financial impact. The Ops team wants to know how it integrates. The end users want to know if it actually makes their job easier. The best reps tailor their approach to resonate with every key stakeholder. At SKO, we presented how reps can actually practice discovery calls - not just learn about them. We even had one of their enterprise reps, Taylor Cunningham, come up on stage and present their AI roleplay in front of the entire room. And the takeaway was immediate: Leaders saw firsthand how roleplays are making a comeback in prepping reps. With 500+ reps, structured practice is the only way to scale development. AI isn't replacing B2B sales anytime soon. But the reps who get the most practice and refine their skills the fastest will be the ones who thrive. Shoutout to Ashley Austin, Vijay Tella, Maria Joseph, Chandar Pattabhiram, Taylor, and the rest of the Workato team for an incredible event and for having us be a part of it! And thank you to Gaurav Agarwal from ClickUp who spent some of his valuable time grabbing dinner with us during the same week, showering some of the best advice we've heard in the last year, pumping us up!

??We just had a $15B+ enterprise company certify 2,200+ reps across 25+ countries on 27 new products in less than *6 WEEKS* with Hyperbound!! Yes, that's over 107,000 minutes of AI roleplays, 1,700+ hours of live practice, and a global leaderboard that turned training into competition ?? Before Hyperbound, a similar process took them more than a YEAR to do the same! Without Hyperbound, the traditional way of certifying reps: 1. Slide decks outlining value props for each product 2. Reps record themselves pitching each product 3. Managers watch & score the recordings manually according to a basic rubric 4. Data is used to assess rep readiness across teams Why does this fail? - 250 managers manually scoring recordings → Takes forever - Reviews are inconsistent and biased → Managers are human after all - Reps aren't actually practicing conversations → Just memorizing scripts - No real-time feedback → Reps don’t improve fast enough Instead of taking months to get reps trained up, this company took a different approach. With Hyperbound: No more straight pitching without a roleplay. No manager bottlenecks. No more waiting for weeks/months to get feedback to the reps. No more human bias. Just real reps mastering real conversations at scale. Every rep ran their roleplays against AI, simulating live customer interactions instead of just presenting to a static camera. Not to mention, they completed what would normally take 1 year in 6 weeks ?? The best part? To make it engaging, and encourage reps to put effort in, they turned it into a competition. They had a global leaderboard that ranked reps based on their roleplay scores. But also a system that let reps practice as much as they wanted before final certification. By the end of 6 weeks, every rep was fully certified across all 27 products, with no manager bottlenecks, no wasted time, and real skill development that actually translated into better sales conversations. Most sales orgs struggle to make training engaging, scalable, and impactful at the same time. But when you remove friction, make practice feel real, and give reps a way to track their progress, everything changes. This company didn't just train their team. They built a high-performance sales culture where every rep had the opportunity to level up on their own terms. What's your ideal certification program for an enterprise sales org? #SalesEnablement #SalesTraining #SalesCoaching

AI in enablement has massive potential, especially when it comes to AI roleplay. But I know the challenges involved in making it work. ?? Justifying the investment. ?? Understanding the real benefits. ?? Driving the right level of adoption. ?? Figuring out where it fits into your sales processes. Most people think AI sales roleplay is useful for just a few things: maybe cold calling practice or pitch refinement. But you’d be mistaken. In partnership with Hyperbound, I’ve put together the most comprehensive AI sales roleplay use case breakdown yet. This way, you can see exactly how this technology could be embedded into your business and its processes. The 31 AI sales roleplay use cases have been distributed across five main categories: ? Skill Development & Sales Effectiveness ? Sales Coaching & Performance Management ? Onboarding & Training Efficiency ? Sales Messaging Optimisation & Scalability ? Miscellaneous High-Impact Use Cases --- ?? Want the AI roleplay cheatsheet summarising all 31 use cases + the complete guide? Comment "AI roleplay use cases" and I’ll send it your way! ?? #sales #salesenablement #salescoaching ?#aisalesroleplay ?

?????? ???????????????????? ?????????????? ???????? ???????? ??????????? Me and ?? Belal partnered up to help you. We prepared six responses to the worst objections. ?????????? ?????????????????? ???? ?????? ?????????????? ???????????????? ?????? ??????? ????: Massive shoutout to ?? Belal @Hyperbound for taking part in this! —————————————————————— Follow and ?? for daily cold calling content: Giulio Segantini

AI in enablement has massive potential, especially when it comes to AI roleplay. But I know the challenges involved in making it work. ?? Justifying the investment. ?? Understanding the real benefits. ?? Driving the right level of adoption. ?? Figuring out where it fits into your sales processes. Most people think AI sales roleplay is useful for just a few things: maybe cold calling practice or pitch refinement. But you’d be mistaken. In partnership with Hyperbound, I’ve put together the most comprehensive AI sales roleplay use case breakdown yet. This way, you can see exactly how this technology could be embedded into your business and its processes. The 31 AI sales roleplay use cases have been distributed across five main categories: ? Skill Development & Sales Effectiveness ? Sales Coaching & Performance Management ? Onboarding & Training Efficiency ? Sales Messaging Optimisation & Scalability ? Miscellaneous High-Impact Use Cases --- ?? Want the AI roleplay cheatsheet summarising all 31 use cases + the complete guide? Comment "AI roleplay use cases" and I’ll send it your way! ?? #sales #salesenablement #salescoaching ?#aisalesroleplay ?

Getting great at sales takes practice. It's why I used to obsessively hone my phraseology in front of a mirror earlier in my career. I wanted to make sure I showed up polished and with presence. I turned my insecurity of being an Asian-American seller into motivation to show-up prepared with more practice under my belt than any other rep. Hyperbound is now unlocking that practice for the modern sales rep at a scale that wasn't possible before AI. And last week I had a blast interviewing its two brilliant, yet humble, cofounders Sriharsha Guduguntla and Atul Raghunathan. In creating Hyperbound, they've radically increased access to practice for sellers and founders looking to hone their sales craft while finding their authentic voice. Sellers can now use Hyperbound's AI voice bots to practice their cold call, discovery, and negotiation skills whenever and wherever they want. It was an honor to spend time with them as we discussed their vision for enabling both small and large sales teams to get on message and on brand faster than was ever possible. In our interview, beyond Hyperbound, we also discuss: → Why it's hard to stand out as an AI platform targeting GTM → The challenges and rewards of navigating founder-led sales → The state of diversity within tech sales → Other AI platforms they are keeping an eye on At the end of the interview, I even jumped into their AI practice environment and engaged with a negotiation bot I've been excited to share with my founder community! I have to admit, I was nervous to do the practice live, but it underscored the importance of having something like Hyperbound to keep my skills fresh as a coach :) Follow me and Hyperbound for the full interview launching soon on my YouTube channel (link in my featured section)! How often are you practicing your sales skills? #salesenablement #aisales #salespractice #enterprisesales ? PS. Thank you Sriharsha, Atul, Mia Kosoglow, Keshav Balachandar, and Jonathan Tran for letting us film this episode in your beautiful new office in SF!

How much of a frontline manager's job in sales can be done by AI? I would argue 60% - see chart in comments It doesn't mean we will have no frontline managers but we will have fewer - each will have much larger teams (say 20-50 people) and be more engaged in strategic tasks Deal and skill coaching has long been the domain of frontline managers - consuming about half of a manager's time - but frontline manager coaching has been inconsistent at best. Most managers behave like super-sellers, not managers - spending most of their time with customers. The promise of AI Coaching is to give every sales person and customer success rep an excellent and 24/7 available coach, helping to prepare and strategize before each meeting, provide real-time guidance during the call, and giving feedback after each session. AI Coaching can dramatically improve rep productivity and outcomes. In an AI-powered world, managers will focus less on day to day coaching and more on helping teams navigate change, instilling mindsets, touching our hearts and minds, and spend more time on cross-functional collaboration and strategic projects. Most likely one manager will oversee more direct reports. How many? 1:30 such as in the example below? What do you think? Has your company adopted AI Coaching? If so, what impact has it had on the role of the frontline manager? Kevin "KD" Dorsey do you want to weigh in? I am aiming to answer all these questions in an upcoming report on AI Coaching and in roundtable during the virtual version of the Winning by Design AI Impact Summit on May 11. If you want in invitation, or be notified of the release of the report, comment here or ping me. WINN.AI Avarra Hyperbound Second Nature Dextego Replicate Labs Spiky.AI Claap Quantified SalesHood SalesMagic SecondBody ??Demodesk

Big news from Growth Era Sales Academy! ?? We've partnered with Hyperbound to take our SDR training to the next level. ?? Hyperbound’s innovative AI-powered role-play will empower our trainees to: ? Practice realistic cold-call scenarios without pressure ? Receive personalized, real-time feedback to accelerate skill development ? Enter sales roles confident, prepared, and ready to perform Ready to experience the future of SDR training? Enrollment is now open! Learn more about the partnership: https://hubs.la/Q03blLkc0 #GrowthEraSalesAcademy #Hyperbound #SDRTraining #SalesDevelopment #AI #ColdCalling #SalesCareer

We've been brewing up another POWERFUL partnership... ?? ?? ?? ?? ?? Hyperbound is powering Growth Era Sales Academy! Sales isn’t something you’re just born knowing how to do. It’s a skill. And like any skill, it takes practice. That's why this partnership is so powerful! With this partnership, reps will: ? Go from 0 experience to expert ? Make their first cold call the right call ? Practice before real battles ? Sharpen cold calling skills ? Master the mental game We’re giving the next generation of SDRs the high-volume practice, scoring, and coaching they need to become top performers. ?? Enrollment is open. Learn more about how we’re changing the game: https://lnkd.in/gR7fJJXb

In the last few months, Hyperbound is moving faster than ever. And a huge reason why? Dare I say... a SINGLE person has been the catalyst? ?????? It's International Women's Day today, and I have to shout out someone who's been absolutely crushing it—someone I can't imagine this team without: Mia Kosoglow. Last year, Josh Norris ???? reached out and told us, "You HAVE to talk to this person. She was an SDR at Outreach before, and badly wants to make the switch over from sales into marketing and I think she's exactly what we're looking for". I was intrigued to say the least, because I knew that switch couldn't be easy. After 1 call with her, Atul and I knew she was the real deal. Her energy was infectious and she brought a liveliness to the team that we didn't even realize we were really missing! In just 6 months, she's worked day and night to: ?? Revamp our entire content strategy ?? Run global virtual competitions (her first one? During Week 2 of onboarding ??) ?? Build strategic partnerships ?? Launch targeted gifting campaigns And just last month? She packed her bags, moved to San Francisco, and has been in the office EVERY. SINGLE. DAY. And now, she's gearing up to take her career to the next level by stepping into to a marketing leadership role where she will be in charge of running Hyperbound's most ambitious marketing campaigns this year! In a world where everyone wants a tech-savvy, data-driven marketer, Mia is the gold standard, navigating new tools, tinkering around with all the latest AI tools, and pushing Hyperbound's product to the limit. There's nothing more that makes Atul and I happy than to bring people on the team who bet on themselves. It's the most rewarding feeling and it's a testament to their grit and hard work—inspiring to say the least. Here's to more women making bold moves, breaking into new spaces, and driving massive impact. @Mia, we're just getting started! #InternationalWomensDay