Hypelinks

Don't waste $$ this holiday season Follow these account hygiene checks to make sure you are maximizing your promotional and advertising investments this Black Friday. 1) Content check: - Audit your recent customer reviews & Questions, are you missing key content to help close the sale? - Is your brand store updated to best showcase your peak deals? ROI driving to a landing page can be powerful, just ask Jason Landro - Video: are you using video on PDPs and Advertising? Do it now and thank me later... 2) Shop w Rufus: an unfortunate reality but customers will use this in Q4 to make purchase decisions. Walk their path and make sure your back-end data is driving them to the right place. 3) Targeting strategies: your ad targeting and destination will be different pre-during-and post event. Work with your team to make sure you are reaching customers at the right stage of their journey. 4) Social push for peak deal days: Even if DTC is your priority, make sure you give some love to Amazon deals! 5) Affiliates: super powerful channel, both for ROI and scale. Make sure your deals are seeded so you can get that traffic! Wayward and Hypelinks are two ?????????????? ??'???? ???????? ???????????????????? ?????? ?????????? ??????????????????. 7) Deals & coupons: Check your deals daily! And DON'T forget post-event purchasers! There are some great options in both Vendor & Seller central to run brand-targeted promotions after an event. Find those customers who forgot to check out, or just needed more time. ?? Ready to boost your Black Friday strategy? Comment below with your questions or tips! ?? Like if you found this helpful and follow for more insights! ?? #amazon #blackfriday #ecommercetips

Here showcasing another tool that has blown my socks off when I met with their founder recently, Hypelinks. Affiliates and influencers are modernizing commerce to become a form of social commerce. This has been done in China for some time now, but Americans are adopting it now. Thank goodness for TikTok for teaching people to buy products with video! Hypelinks helps you get a $0 upfront introduction to thousands of affiliates where you give them a % of sales in exchange for their promotion. It's a great tool for Amazon because a 5% commission is much more profitable than a 25% TACoS ad. It also has a omnichannel presence to it to help you grow TTS and your DTC.

What we found out at Advertising Week New York: Brands see the value of affiliate marketing. The real challenge? Measuring ROI. At Hypelinks, we provide you with the advanced analytics you need to prove the opportunity is real to your CFO. DM me to learn more about how we can help you measure your brand's affiliate success and optimize your marketing campaigns today. Source: eMarketer #AffiliateMarketing #CreatorEconomy #InfluencerMarketing

Gen Z is Redefining Holiday Shopping in 2024 Social commerce is expected to increase by 23.5% this year, driving $101.38 billion in sales. This holiday season, nearly half of Gen Z plans to spend more on gifts, with 54% turning to TikTok for their purchases. Specifically: - 34% utilize TikTok Shop - 25% rely on influencer recommendations - 14% leverage generative AI search With Gen Z over twice as likely to buy gifts through social media compared to other generations, it’s evident:?social media is the modern way to shop. Make sure your brand is where consumers are looking this holiday season. DM me to learn more about how affiliate & influencer marketing can transform your brand’s strategy. Sources: EMarketer, Fiverr, Basis Technologies Hypelinks #SocialCommerce #CreatorEconomy #AffiliateMarketing #MarketingInsights #PurchasingBehavior

Here are the 3 most common questions I hear from Amazon brands who want to start scaling influencer marketing: 1. How do we measure true incrementality? 2. What's the impact on organic rankings? 3. Are we attracting new-to-brand customers? What do all those questions have in common? They're about attribution. At Hypelinks, we've built these considerations into our analytics from the ground up. Our platform offers: - Integration with Amazon's reporting suites (Seller Central & Amazon Advertising) - Creator-specific impact on organic rankings - New-to-brand customer acquisition data This helps you better understand the effectiveness of your influencer campaigns next to your advertising campaigns, how that external traffic boosts your BSR over time, and how that's driving net-new customers to your listings. A good influencer marketing platform isn't just about getting in front of the right influencers, it's about having the right data and attribution to make good bets. #InfluencerMarketing #Ecommerce #AmazonSellers

From my time at Amazon, I learned how much they push the right partners ahead. They nurtured the partners who made an impact—whether it was through meaningful content or innovative growth strategies. It wasn’t just about the big agencies. I saw smaller agencies thrive because they delivered better outcomes. At Hypelinks, we’re applying that same philosophy. We want to evangelize Amazon Ads and show brands how to leverage channels like TikTok and Pinterest to drive traffic and growth on Amazon. It’s about building the right partnerships—and scaling together.

From my time at Amazon, I learned how much they push the right partners ahead. They nurtured the partners who made an impact—whether it was through meaningful content or innovative growth strategies. It wasn’t just about the big agencies. I saw smaller agencies thrive because they delivered better outcomes. At Hypelinks, we’re applying that same philosophy. We want to evangelize Amazon Ads and show brands how to leverage channels like TikTok and Pinterest to drive traffic and growth on Amazon. It’s about building the right partnerships—and scaling together.

Here are the 3 most common questions I hear from Amazon brands who want to start scaling influencer marketing: 1. How do we measure true incrementality? 2. What's the impact on organic rankings? 3. Are we attracting new-to-brand customers? What do all those questions have in common? They're about attribution. At Hypelinks, we've built these considerations into our analytics from the ground up. Our platform offers: - Integration with Amazon's reporting suites (Seller Central & Amazon Advertising) - Creator-specific impact on organic rankings - New-to-brand customer acquisition data This helps you better understand the effectiveness of your influencer campaigns next to your advertising campaigns, how that external traffic boosts your BSR over time, and how that's driving net-new customers to your listings. A good influencer marketing platform isn't just about getting in front of the right influencers, it's about having the right data and attribution to make good bets. #InfluencerMarketing #Ecommerce #AmazonSellers

Unit velocity is one of the easiest ways to increase your organic rank. Brands often use price as a lever, but at Hypelinks, we’ve gone further. We’ve built tools to track the correlation between units driven by creators and how that impacts your organic ranking and total sales. Our platform provides insights on: -The lift in unit velocity from creator engagements -The correlation between unit velocity and your organic rank -Sales performance using Amazon attribution data Plus, we track your organic ranks across your entire catalog. As more creators engage with your brand, you'll start seeing clear improvements in your organic ranking.

Have you ever wanted to compare your Amazon Advertising to your Affiliate Marketing efforts? That's exactly what the Hypelinks channel benchmarking feature does. No other affiliate platforms are integrated with search and DSP like ours. With Hypelinks, you can compare all your marketing efforts—creator campaigns, search ads, DSP—at the click of a button. The underlying development for this was no small feat, but it’s our strength. We made it happen from day one. We have the data to back it up, making it easy to show clients the true value of their affiliate campaigns. Being able to compare your conversion rates against Amazon ads in our platform is something no other tool offers. Check it out! #Ecommerce #InfluencerMarketing #AmazonAds