Hype HQ

There was this time I was stuck deciding between two roles. I thought I was facing a huge dilemma. I shared my struggle with some close friends. One of them paused and said: "?????? ??????????, ?????? ?????????????? ???????? ???????? ?????? ???????? ???? ????." The rest nodded. I blinked. "???????? ???? ?????? ?????????" "???????? ?????????? ???????? ???????????? ???? ???????? ?????? ???????? ?????????? ???????? ??. ???? ??????????’?? ???? ???????? ???????? ???????? ??." They were right. Sometimes, your body knows before you do. One of the most powerful skills to find ?????????????????? in career or life? ? Learn to listen to your body. (Or carry some wise, caring friends with you.) --- ?? Hi, I'm Paula. As a Creativity & Embodiment coach, I help people cultivate aliveness and create their best work. Follow along for regular tips & stories.

Here's what's ahead for content marketers in 2025: ???????????? ???????? ?????????????????? & ???????????????????? ?????????????????????? Thanks to layoffs and RTO mandates, more talented content experts than ever are choosing to work for themselves as freelance writers, strategists, and fractional leads. To stand out from the influx of competition, freelancers and fractional content leaders should focus on: 1) Delivering on a niche service; 2) Localization; or 3) Specializing within a specific industry (I recommend insurance!) ?????????????????? ???????? ???????????? ?? ???????????????? ?????????????? ???????????? It's not about how much content you put out there... But how your content made your prospect ????????. Content marketers who understand: 1) What emotion their content produced; and 2) How that emotion impacted their buyer journey Are poised to position themselves as leaders in 2025. ???????????? ???????? ???????????? ???? ?????? ?????????????? ???????????????? ?????? ????????????????????, ?????? ???????????????? The dust is starting to settle around AI, and more brands understand that producing a gluttony of AI content is a great way to break customer trust AND get penalized by search engines. In 2025, brands will embrace content marketers who have mastered using AI in their research, outlining, and refinement processes. ???????????????????? ?????????? ???????? ?????????????????? AI may take lower-level writing jobs, but it'll also cause the need for content strategists to skyrocket. In 2025, expect to see brands snap up content strategists with strong knowledge of messaging frameworks, AI prompt training, and content optimization. ?????????????????????? ?????????????????????? ???? ?? ???????????????????? ???????? ???????????? Think of performance copywriters as the 2025 version of conversion copywriters. These writers are: 1) Obsessed with CTAs and microcopy 2) Capable of improving performance across all channels 3) Comfortable presenting data to executive stakeholders 4) Advocates for customer research 5) Masters at using cognitive biases and psychological triggers to create action So why will we see more of them next year? Simple: They'll be the ones responsible for turning generic AI content into performance drivers. ?????????????? ?????????????????? ?????? ?????? ?????????????? ???????????? ???????? ?????????????? Now more than ever, content marketers need to learn how to educate other business stakeholders on what they do, why they do it, and how it drives business impact. That means more roadshows. More presentations. More elevator pitches. More networking. Don't let others decide what it is that you do. Tell them. ?? Follow me for more content marketing and copywriting insights ??

Picture this: A leader spends 80% of a meeting talking, thinking they are inspiring action. Instead, they've silenced the voices that could solve the problem in front of them. Now ask yourself: When was the last time you paused in a meeting and truly listened—not to steer the conversation, but to understand the solutions your team might already have? Effective leadership often hinges on balancing three key communication approaches—monologue, dialogue, and knowing when to listen. When used wisely, these styles can amplify a leader's influence. When misused or unbalanced, they can create disengagement within teams and organizations. ?? Leaders frequently grapple with questions like: - When should I give direct directions versus have an open discussion? - How do I ensure my team feels heard while still providing direction? - How do I balance sharing my vision with gathering input? - When is it more beneficial to listen rather than speak? ?? These are real challenges that leaders face daily. ?? The right mix of monologue, dialogue, and active listening can make the difference between a thriving, innovative team and one that's disengaged. ·?A monologue, where the leader speaks and others listen, is best for giving directions or sharing vision. ·?Dialogue, involving open exchange, builds trust, gathers diverse ideas, and fosters creativity. ·?Knowing when to speak and when to listen allows leaders to gauge team sentiment, understand underlying issues, and make informed decisions. ?? All three approaches are crucial but knowing when to use each depends on the context, goals, time constraints, and team dynamics. Striking this balance is essential for leadership success. ?? Want to dive deeper into how to master these communication styles? Let's explore practical strategies to help you apply them effectively in your leadership journey. #Leadership #Coaching #Activelistening #Communication #Execcoaching ------------------------------------------------ I am an Executive Coach, an Organizational Development Consultant, and an HR Executive who helps leaders scale their impact and ensure high performance. Need help to take the leap? Get in touch! Follow me: for more. My Free newsletter: https://lnkd.in/gn95hfyV ?------------------------------------------------

?? Want to launch online - painlessly? Tired of losing potential coaching clients because you don't have a proper website and marketing funnel? Join my webinar tomorrow Wed Nov 20th (7pm GMT) to see how CoachOnline helps new coaches to launch their complete online presence in record time. I'll show you: ? How our Marketing AI turns the spaghetti in your head into compelling and highly-personalised website content ? How to create a lead magnet that will grow your email list with the right type of subscribers ? How your new "client funnel" automatically follows up with emails that build trust and authority, and increase sales! ? What your new website and lead magnet will look like, complete with your content and with appointment scheduling and payments ? How we will do all of the above with all your content already set up -- READY WITHIN DAYS! Limited spots - this is for coaches who want to start 2025 with a fab new website and client attraction system in place. Discount for attendees only! No recording. Know any new or trainee coaches who need to know about this? Tag or share with them! Webinar signup link is in the comments... _____________ ???? Hi, I'm Tes Macpherson. Follow me for practical ways to grow your coaching business.

It's been about 30 years since I was last here at the Ministry of Sound... No dancing this time - but still a really fun time speed-networking with loads of interesting portfolio professionals at The Portfolio Collective's Festival last Wednesday. Finally got a moment to jot down some takeaways... There were some inspiring and frank panel discussions about: - the reality of juggling various interests or income streams, - how it can be disheartening if your new ventures don't immediately take off, - or how it might feel crippling if your social posts gather tumbleweed. Other nuggets and advice: Find support in multiple communities as a way to counter these worries, and feel less alone along the entrepreneurial journey. By meeting others in the same boat, and reframing your endeavours as experimental, you are less likely to take it personally - and can even learn to enjoy it! Approach it with curiosity-- test and learn, seek feedback. Do more of what works, do less of what doesn't. Don't get caught up in vanity metrics. Put yourself out there - give value, be visible, be authentic, be willing to be vulnerable. Even if people don't interact with your posts right away, they are seeing you. It will grow from there, as you stay front of mind. It made me reflect on my progress since I joined TPC 2 years ago and so much has changed (for the better!). I have been learning how to be more vulnerable, more visible, and 100% agree that having a tribe of people to support me has been instrumental in shaping my mindset and direction. It's an ongoing journey of discovery. I owe a huge amount to my fave communities. ?? Thanks to all the panelists Pip Jamieson, Mike Anderson, Mary Agbesanwa, Au?rin? Ker?anskait?, Faris Aranki, Alex Pitt, Charlie Rogers and the fab TPC Team Fiona Chorlton-Voong, Ben Legg, Lexi Radcliffe-Hart, Stephanie Dotto, Nicola Twiston Davies ACC #portfoliocareer #community #ministryofsound #raveon Have you found it helpful to be part of an entrepreneurial community? If you are still feeling isolated, why not give it a try! ?? ____________ ???? Hi, I'm Tes, the co-founder of CoachOnline, and I'm on a mission to make it easier for coaches to attract and serve their ideal clients, even if they are not confident with marketing or tech. Follow me and/or my page for practical ways to grow your coaching business.

An incredible "workshop" type event with Polina Ruvinsky from Hype HQ this past Saturday. Support for women #founders and #entrepreneurs by other women founders and entrepreneurs is more important than ever. The path to success start with getting quick wins and finding a mentor network. People walking the same path as you. There are some great new programs and incentives on the horizon, and reasons more than ever, to join Hype HQ, so definitely give them a look to see what programming is coming out in the near future. https://hypehq.io/ Thank You for all your insights, Polina!

You have to grow with the people around you if you want them to stick around. Have you ever had a friendship you outgrew because that person just couldn't understand a new path you were ready to take? Or worse, they tried to stop you from taking it because they didn't want to go with you? You have two choices in the scenario: Stay put with that friend and potentially stifle your growth, or leave that friend where they are and step into your potential. A team leader can be like that stagnant friend. They can keep team members where they are, not allowing advancement and growth (and lose that team member). Or they can learn their goals, help them get there, and become a better leader in the process. When we meet people where they are (or are trying to go) we are helping them, yes, but we may be helping ourselves even more. . . . Learn more about how leaders can help their team members grow in my free 5-Day Educational Email Course. It’s linked in the comments ?? #growth #potential #leadership #ghostwriter

Doing “all the things” doesn’t make you more valuable—it can make you invisible. Let’s talk about what it really takes to stand out. ?? For a long time, I thought the key to being successful as a VA was to do everything. I offered every service I could think of, thinking clients would appreciate my versatility. But the truth? All that “doing” was keeping me stuck and exhausted, and clients saw me as replaceable, not valuable. I remember lying awake at night, wondering if this was it—if all my work would only ever lead to low-paying, high-stress gigs. It wasn’t until I found the courage to specialize that everything changed. When I stopped trying to be everything and focused on what I did best, I started attracting clients who needed exactly my skills. They valued my work, respected my time, and—most importantly—they paid accordingly. I went from hustling for low-paying gigs to working with clients who trusted me and saw my true worth. That’s why I created the Niche & Thrive Intensive. This isn’t about doing more; it’s about doing better by focusing on what you’re truly great at. We’ll walk through your strengths, uncover your ideal niche, and help you build a business that stands out in a crowded market. If you’re ready to stop blending in and start building a VA business that finally reflects your value, drop a ???? below. Let’s turn your hard work into a business that supports you. ______ ?? ???????????????????? ???????????????? ?????? ?????????????????????? ?????? ???? ???????????????? ?????????? ????????????????????, ???????????? ?????? ????-???? ???? ???? ?????????? ????????????????, ?????? ???????????? ?????????????? ????????????. #VASpecialist #VAJourney #DoWhatYouLove #TheRemoteCatalyst #VACommunity #VAIntensive

Tis the season to SHOP SMALL?? As we get closer to Small Business Saturday, I wanted to put some incredible Midwest Makers on your radar. Can't wait for you to hear what Jena Holliday, Kercia Mueller & Naomi Dable have been creating. Thank you so much to Flodesk for sponsoring this livestream. If you're looking for a great way to market your physical or digital products this holiday season, try Flodesk free for 30 days at https://lnkd.in/ethxyd-K MEET JENA Jena Holliday is a full-time artist, author, entrepreneur, and storyteller. She is the creator and owner of Spoonful of Faith illustration and design studio. With just a bit of faith, she walked away from her mainstream marketing job to embrace her passion for art. What started as a hobby eventually evolved into a full-time commitment of spreading kindness and hope through her artwork and words. That commitment blossomed into a blog and shop, aptly named Spoonful of Faith, and has thus become not only a successful business but a cultural beacon. www.spoonfuloffaith.com MEET KERCIA Hi there! I’m Kercia, the artist and designer behind Kercia Jane Design. I create light-hearted, uplifting artwork that’s all about spreading joy and encouragement. My online shop is filled with thoughtfully illustrated greeting cards, stickers, art prints, and cozy tea towels, each designed to bring a smile to your face and brighten your space. My hope is that these creations inspire you and equip you to encourage and celebrate those around you. www.kerciajane.com In addition to my shop, I license my artwork for home decor and stationery. You can find my designs in stores like HomeGoods, Kirkland’s, and Hobby Lobby, as well as on stationery sites like Minted and Paper Culture. Inspired by nature, whimsy, and the simple beauty of everyday life, I love crafting pieces that bring warmth and delight into your home and life. When I’m not doodling or designing, you’ll find me playing board games with family and friends, chasing my nephews around, or attempting to keep my semi-thriving plants alive. MEET NAOMI I'm Naomi, owner & creator of Naomi Paper Co. We design Christian greeting cards & gifts that you're actually proud to send, so you can be known as the friend who always knows just what to say. Each of our designs are hand lettered and illustrated by me, keeping meaning in mind as I design each product. Hand lettering is how I love to memorize God's Word, and I love sharing that blessing with others through our greeting cards and gifts. I stay at home with our two young boys, and ship orders out from my home studio with the help of a small team of fellow moms! https://lnkd.in/epmEe5Xa

?? Are you working endless hours, giving everything to your clients, and yet barely making enough to cover your bills? I know that feeling all too well. ?? When I first started as a VA, I was hustling just to survive. Every project felt like a lifeline, and I was constantly saying “yes” to anything that came my way. But deep down, I knew this wasn’t sustainable. I was working my fingers to the bone but still falling behind financially. Sound familiar? It took a long time for me to realize that doing it all didn’t make me valuable—it made me invisible. Clients weren’t paying me for my expertise; they were paying me for tasks. And it hurt to know I wasn’t valued for what I brought to the table. I hit my breaking point when I faced losing my mother’s land—the last piece of her I had. I was desperate to make ends meet and needed stability, so I could keep her legacy alive. That was the push I needed to find a better way. The turning point? I decided to specialize. I took what I was best at, what I loved most, and focused on that. I built a brand around my unique strengths, and suddenly, clients saw my value. They respected my expertise, and they were willing to pay for it. This is what I help other VAs achieve in my Niche & Thrive Intensive. In this intensive, I guide you to uncover your strengths, create a focused niche, and build a business that pays you what you’re worth. Because you deserve to be valued for your work and build a career that supports your life. If you’re ready to make the leap from generalist to specialist, drop a ???? below. Let’s make 2024 the year you turn your VA hustle into a fulfilling, high-value career. ______ ?? ???????????????????? ???????????????? ?????? ?????????????????????? ?????? ???? ???????????????? ?????????? ????????????????????, ???????????? ?????? ????-???? ???? ???? ?????????? ????????????????, ?????? ???????????? ?????????????? ????????????. #VirtualAssistantLife #VAJourney #VAIntensive #GetPaidYourWorth #TheRemoteCatalyst #VACommunity