HUSH转发了
?? By itself, a well-designed building has the potential to stand for many things at once: shelter, function, program, beauty, feel, narrative, and a representative of a zeitgeist. But, when placed within a complex urban environment, that same building loses much of its iconic signal; its ability to communicate a story outwardly, and to telegraph a sense of place. ?? ?? ?? This is where placemaking and experience design step in as powerful tools for differentiation, resuscitating the idea of buildings as vehicles for communicating world-changing stories, and for incentivizing new behaviors. Placemaking turns space into a memory generator. Experience design visualizes the unseen, and communicates the unheard. ?? I’ll be digging into these ideas during a presentation I’m giving on Nov 14th at the Cityscape Global Conference in Riyadh, KSA. In many ways, the development happening there represents an extreme drive to transform architecture of epic scale (new cities, structures, and districts) into experiences that outwardly convey the tantalizing (and complicated) narrative of hyper-progress. If you think I should connect with anyone in Riyadh or at the conference itself, please comment them in or DM me. Thank you. #placemaking #architecture #storytelling #experience #design