A year ago, we were just trying to get CARINARA on the shelves of a single store. Now, we’re in over 100 Hy-Vee, Inc. locations across eight states. The game hasn’t changed—grab the customer’s attention and show them why CARINARA is worth choosing. But now, we’re playing on a much bigger field. Some of these stores are in places we’ve never even been. That’s why it’s more important than ever to make sure the managers know who we are and that we’re here to support them in any way we can. So, we picked up the phone. One by one, we called every single store, introduced ourselves, and said a massive 'THANK YOU' for giving us a opportunity. The call was short and simple, but it mattered. We’re a small company competing against giants, and we see that as a superpower. While they rely on their size, we show up. We connect. And we’ll keep doing what the big brands won’t—because that’s how we win. #CPG #CARINARA #HumblGrowth #ThankYouHyVee
关于我们
Homemade and packed with wholesome ingredients, Humbl Roots reinvented pasta sauce so you can enjoy your favorite dishes and leave the table feeling good. Our first line of products is CARINARA - a flavor packed sauce without the post-meal burn.
- 网站
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www.CARINARA.COM
CARINARA的外部链接
- 所属行业
- 食品和饮料制造业
- 规模
- 2-10 人
- 总部
- Omaha,NE
- 类型
- 私人持股
地点
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主要
US,NE,Omaha,68106
CARINARA员工
动态
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I’m #hiring for a Production Cook at CARINARA…
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We ended 2024 with a huge win! CARINARA is now available in over 100 HyVee stores across the Midwest!! ?? (check the link below) This is a massive achievement and we could not be more grateful. Find your store ?? : https://lnkd.in/gPzi8bQr We landed on the shelves of our very first store in December of 2023 - shoutout to HyVee Papillion for giving us a shot! When we set goals for the year, our plan was to land in 15 stores. We quickly blew past that in February and just kept on going. We wanted to make sure that people were seeing CARINARA on the shelf and getting an opportunity to experience something new. Throughout the year our team spent hundreds of hours at the markets and behind the sample table. In total we handed out a staggering 22K samples last year alone! ?? All of that effort paid off when Lomar (HyVee's Distributor) slid into our DMs saying the VP of Health Markets for HyVee wanted CARINARA on the shelf by the end of the year! After a brief moment of celebration (and losing our minds) - we hit the kitchen, hard. We doubled our production overnight, and then doubled again just a few weeks later. In 6 weeks we cooked, filled, and packed over 5000 jars by hand. And in the week before Christmas, we shipped our first pallets. A special thank you goes out to Danielle Davis with Lomar Distributing for her incredible work in coordinating our onboarding process - her dedication made all the difference! And to the entire Lomar team, thank you for your patience in bringing in a small, family-owned business. For two founders with no CPG experience and a mission to help people throw their Tums away - not a bad year in business ?? Thank you to our incredible CARINARA team for all of their hard work in making this possible. Here's to another year of massive growth and bringing CARINARA to more homes! Please help us spread the word to your friends and family across the Midwest! #CARINARA #HyVee #CPG #HeartburnFree #PastaSauce
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One of the top rated Farmer's Market in the US - 2hr from Omaha! We are stoked to be a vendor this year and featured on their Blog. Read about our story with CARINARA and experience at the market (link below) You can catch us at the market: - September 28th - October 12th - October 19th - October 26th #CARINARA #PastaSauce #NoHeartburn
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Food Founder Power! Jacquelyn Burklund participated on a panel for food entrepreneurs. We love to see a female dominated panel in front of a packed house ?? Each person brought a unique perspective on starting, running, and scaling their business. Sandwich Proper - Sandwich Pop-up Big Mama's Kitchen - Family Run Catering Humbl Roots - CPG, Sauce Manufacturing Sprinkk - CPG, Candy CoManufacturing Thank you to Artisan Row Food Design + Strategy in partnership with Kitchen Council for putting on the event! If you are at all curious about starting a food company please send us a message! Allow us to encourage you into taking the first step ?? #CPG #FemaleFounders #Food
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Our founder Jacquelyn Burklund is speaking about our journey of bringing CARINARA to market! If you are interested in what it takes to start and build a Packaged Food Company, join us :) ?? - June 26 ?? - 5:30pm ?? - Kitchen Council 1001 S 6th St, Council Bluffs, IA 51501 #CARINARA #NightshadeFree #PastaSauce #CPG