Human Driven AI

?? Join Me at Atlanta AI Week! ?? Mark your calendars! On April 23rd, I’ll be part of an incredible panel of marketing leaders at #AtlantaAIWeek at #AtlantaTechVillage, diving deep into the tools, tips, tactics, and techniques that will transform the way you use AI in marketing. Among other topics, we will discuss: ?? The AI best practices that drive real results for business leaders. ?? How to fine-tune AI for better content, engagement, and campaign ROI. ?? The biggest mistakes marketers make with AI, and how you can avoid them. This isn’t just theory—this is a hands-on, actionable session that will help you get more from AI, faster. Whether you’re an AI beginner or already integrating AI into your strategy, you’ll walk away with immediately usable insights that give you an edge. ?? Spots are limited—secure yours now! ?? ?? April 23, 2025 ?? Atlanta Tech Village ?? https://lnkd.in/eg6-QvYU Who’s coming? Drop a ?? in the comments if you're attending. Let’s make AI work for us, not against us. See you there! #AtlantaAIWeek #AIinMarketing #ArtificialIntelligence #MarketingInnovation

Looking forward to sharing the AI trends that are redefining how business is done to the Atlanta Midtown Rotary on 3.25. If you're a member of the Midtown Rotary, I look forward to seeing you there! #AI #professionaldevelopment #Rotary #publicspeaking

?? Attention Atlanta Communicators! ?? Join me and Catharine Montgomery, for a lively VIRTUAL panel discussion next week where we’ll discuss how to harness AI to demonstrate your value and remain indispensable in a rapidly evolving industry. Catharine and I will talk about: ?? Operationalizing generative AI across your organization to create content and generate emotions that drive audiences to take action. ?? Strategies for moving beyond Google searches to make your brand inescapable to target audiences through AI-driven insights. ?? Recognizing and addressing biases in AI. ?? Tools to accelerate AI adoption in ways that leave no one behind, balancing technological advancement with empathy and equity. This panel discussion will help you position yourself and your organization at the forefront of the AI revolution, demonstrating the vital role business communicators play in shaping a future where technology and humanity thrive together. Register today! https://lnkd.in/eTacCJmR #communications #PR #IABCAtlanta #AI #marketing #GenerativeAI

Most companies struggle with AI adoption—not because they lack the right tools, but because AI is often left in the hands of the tech team instead of being a company-wide resource. Anthropic just made a huge move to change that. Their latest platform update is tackling some of the biggest AI roadblocks businesses face, from collaborative prompt engineering to budget-friendly AI reasoning controls—and it could completely reshape how teams work with AI. This shift is bigger than just one update—it’s a sign of where AI is headed next. ?? What does this mean for your company? ?? How can non-technical teams finally get involved in AI? ?? Why is this a game-changer for scaling AI across an organization? I break it all down in my latest post. Click the link to read more. ?? https://lnkd.in/dw2gVM9N #AI #ArtificialIntelligence #GenerativeAI #EnterpriseAI #PromptEngineering

Brands are facing a new challenge as AI continues to shape the digital landscape. The rise of AI responses over traditional search results is impacting Click-Through Rates (CTRs). With Google's AI Overviews and tools like ChatGPT and Perplexity providing direct answers, brands are witnessing a shift in user behavior. To address this, I introduced the AISO (AI Search Optimization) process, enabling brands to adapt and thrive in the era of AI-driven queries. However, this transition hasn't been without challenges. Chegg, an edtech company, has taken a stand by filing a lawsuit against Google. They argue that AI-generated search summaries are negatively impacting their website traffic and revenue. The clash between brands and AI-driven search mechanisms highlights the evolving dynamics of online visibility and engagement. Stay informed about these developments to navigate the changing digital landscape effectively. #AI #SEO #SEM #digitalmarketing #Chegg #Google https://lnkd.in/ebJ9cJst

OpenAI plans to move the bulk of its computing power away from Microsoft to and to SoftBank to gain more control over its compute resources while still benefiting from deep-pocketed investors Here's what this means for the industry. #openai #microsoft #AIinfrastructure https://lnkd.in/gK9qsAfZ

?? AI is Supercharging Marketing—But at What Cost? ??? #Marketers, advertisers, and #PR pros—let’s talk about something we rarely discuss when it comes to AI: its energy consumption. We love AI for its ability to create content at scale, optimize ad spend, and deliver hyper-personalized campaigns. But here’s the kicker—most of us have no idea how much energy our AI tools are burning through to power those capabilities. ?? Nearly half of execs say AI has increased their company’s carbon footprint. ?? 42% have had to re-evaluate their climate goals because of AI’s energy use.?? And get this—most AI models don’t even disclose their energy consumption! That’s about to change. #Salesforce, #HuggingFace, #Cohere, and #Carnegie Mellon just launched the AI Energy Score—a game-changer for AI transparency. Think of it like the ENERGY STAR label but for AI models. Now, AI users (yes, that includes us in marketing) can compare models based on energy efficiency and make more sustainable choices. ?? Why this matters for marketers: ? AI models with high energy efficiency = lower operational costs ? Choosing greener AI tools = brand reputation win ? Staying ahead of AI regulations = future-proofing your martech stack I just broke this down in my latest blog post—including how you can start using the AI Energy Score to future-proof your marketing strategy. ?? Read it here & let me know—should AI efficiency be part of your martech selection criteria? Let’s discuss! https://lnkd.in/dD6_A98v #Marketing #AI #SustainableAI #ArtificialIntelligence #Martech

Humanoid robots powered by AI aren’t just coming—they’re inevitable. In fact, Meta just shared their plans with Bloomberg, which includes developing the AI, sensors, and software that could power an entire industry of next-generation robots. Here’s a look at Meta’s plans. Plus, some thoughts on where we are today and what’s coming in the near future. #AI #robotics #Meta https://lnkd.in/eR6A9CrN

If AI were a new hire, most marketing teams would be violating all sorts of labor laws, including. ?? Not training it properly. ?? Giving it garbage inputs and expecting brilliance. ?? Dumping too many random tasks on it and getting mad when it doesn't deliver. And yet, AI is still showing up to work every day, trying its best. Imagine what it could do if you actually set it up for success? The smartest teams aren’t just using AI. They’re training it to understand their brand, audience, and goals—turning it into an actual strategic asset. AI isn’t here to replace marketing teams. But marketers who figure out how to lead AI will replace those who don’t. DM us or visit www.humandrivenai.com to learn more.

The #DeepSeek data breach is a wake up call for brands to button up their AI policies and prepare for a new era of crisis comms. Folks may think deep fakes are the biggest threat to their brand today. But, honestly, your AI crisis doesn't have to be all that dramatic or nefarious. Whether intentional or not, data misuse is far more likely. Brands must prepare for this new era of crisis communications. Here's a look at the implications on consumer trust in AI after this data breach. #crisiscommunications #databreach #AIdata https://lnkd.in/e7cv2VKQ