Hudson Institute of Coaching转发了
Director of Centre for Coaching at Ashridge; Professor of Organisation Development, VU University; Therapist; Supervisor
AI and coaching remains a very lively discussion here and elsewhere. I remain sceptical. https://lnkd.in/dmQ4JZ-G
AI coaching is here—sort of... Here's a study that examined the effectiveness of AI coaching versus human coaching. The results? AI performed remarkably well when goals were clear and measurable, even matching human coaches in monitoring and following up on goal progress. This isn’t surprising—AI thrives on consistency, crystal clear context, and goal orientation. But performance is not equal to development. The magic of coaching is in creating developmental shifts, not tracking progress. True coaching helps clients navigate ambivalence, clarify priorities, and uncover perspectives that lead to meaningful, lasting change. And how often do clients come to coaching with perfectly clear goals? The journey to define those goals—and work through the resistance and ambivalence surrounding them—is central to the process. This study confirms what many of us already know: AI coaching lacks the depth, creativity, and empathy that make human coaching truly transformational. AI cannot yet unravel the knots of conflicting priorities or spark the breakthrough “aha” moments that redefine success. The prevalence of “AI coaching” bots raises a critical issue. Many of these tools aren’t coaching at all—they offer advice, suggestions, and nudges, playing to AI’s strengths rather than the holistic, nuanced work of a skilled coach. AI may disrupt the field, but as of today it looks like it will be for coaches relying on formulaic approaches (hello, GROW model). But for those who embrace emotional depth, relational nuance, and the complexity of human growth, AI alternatives are not on the level. At Hudson Institute of Coaching, we see tremendous potential for AI to enhance coaching outcomes, and we’re actively building tools to push the boundaries of what’s possible. But let’s set the bar high. If it isn’t developmental, it’s not coaching. Let’s call it what it is—and challenge ourselves to define what true coaching can be in a world of emerging AI. Source: https://lnkd.in/gsxn9Jbg Prof. Nicky Terblanche (PhD) Erik de Haan Joanna Molyn, Ph.D Viktor Nilsson