Hub Entertainment Research

Check out Mark Loughney on the latest episode of #TalkBackToTelevision with Rick Howe -- where he talks about his recent Hub deep dive on TV consumers and economic pressures. ?? Turns out, the viewers most concerned about the economy aren't cutting back on TV -- they're actually doubling down. Tune in to the conversation below: https://lnkd.in/ezSZtGjp For more insight, subscribe to our newsletter hubintel.substack.com ??

Hub: Sports Audiences Have Embraced Streaming According to Hub Entertainment Research, sports fans in the U.S. are as likely to watch live games on streamers as they are on broadcast or cable networks. https://lnkd.in/eKqr5pYW

How will a wobbly economy impact streaming (and TV in general?) Hub Entertainment Research did some research to find out. To learn more, check out my colleague Mark Loughney's appearance on #TalkBacktoTelevision with Rick Howe below (more data available on our substack, hubintel.substack.com)

VIDEO: Understanding Consumers' Experience with AI and Entertainment ?? In case you missed it, Jon Giegengack presented Hub's latest AI research at VideoNuze #CTVPreview25 back in February. Watch below for insight into consumers' awareness of AI when it comes to entertainment, along with a great conversation with Will Richmond. ?? https://lnkd.in/e68fyGx2 #artificialintelligence #AI #entertainment #mediaresearch #connectedTV

The latest findings from Hub's "Evolution of Sports" study reveal that audiences are becoming more comfortable watching sports on streaming platforms. ?? Almost 70% of viewers say they use streaming services when they want to watch a live game. ?? Streamers are more likely than broadcast TV channels to be the first stop for a fan who wants to watch a game. ? The launch of ESPN’s streaming service Flagship could tip the balance even further toward streaming. Read more in The Streamable

The “Vibecession” Is Real—But It’s Not Stopping TV Subscriptions Inflation is cooling. Job growth is strong. Interest rates are falling. So why do so many consumers still feel like we’re in a recession? We’re living through what experts have dubbed a “vibecession”—a period where economic vibes, not hard data, shape consumer sentiment. And despite improving financial indicators, economic anxiety remains stubbornly high. But here’s the twist: even viewers who are “very concerned” about the economy aren’t cutting back on TV—they’re doubling down. Our latest Hub Intel: Deep Dive report reveals that viewers most concerned about the economy: - Are more likely to have multiple TV subscriptions. -Frequently churn—subscribing, canceling, and resubscribing to services based on must-watch content. -Turn to TV as a reliable, high-value entertainment investment option in uncertain times. Want to dive deeper? The full Hub Intel: Deep Dive report is now available exclusively for our paid Hub Intel newsletter subscribers. For just $5/month or $60/year, subscribers get: ? Full access to monthly Deep Dive reports. ? Exclusive insights on key media & entertainment trends. ? A premium report for download—with full permission to cite, republish, and use in your work. Download the full report now → HUBINTEL.SUBSTACK.COM #StreamingTrends #TVIndustry #SubscriptionChurn #Vibecession

?? Factoid 3/3: Many viewers are uncomfortable with the amount of time they spend on short-form video. Close to half of those under 35 feel they spend too much time on platforms like TikTok or Instagram and might better spend their time with TV and movies. Even though viewers age 35+ spend less time with this content, a quarter of them (26%) feel the same way. For more on short-form video viewing habits and insights, visit HUBINTEL.SUBSTACK.COM ??

Preparing to go LIVE today on #StreamingConnect at 11:30AM ET! ?? Join us for the final day of Streaming Media Connect to discuss the OS Wars: The New CTV Playing Field. From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse OEMs increasingly assert their role as content gatekeeper, are we moving toward a closed society when it comes to CTV? Hub's Mark Loughney will lead this all-star panel of streaming experts: ?? Damian Pelliccione, CEO and Co, Founder, Revry ?? Jeff Clanagan, President & Chief Distribution Officer, HARTBEAT ?? Paige Sherman, Director, Digital Video Programming, Shout! Studios ?? Chris Hock, VP, Monetization, Whale TV Register now: https://lnkd.in/ewfT5Vkk

?? Factoid 2/3: The time spent on non-premium video reduces the time spent watching 'regular' TV. More than half (57%) of viewers 13-24 say they spend less time watching “regular TV” because of the time they spend watching short-form videos on services like YouTube and TikTok. However, they also serve as a gateway for young people to discover longer content. More than 60% of them say they often watch shows or movies that they discovered for the first time via clips on social platforms like #TikTok and Instagram.

What's for lunch? Let's talk CTV x AI with VideoNuze! TODAY at 1pm ET, Jon Giegengack will present Hub's latest research on consumers’ awareness and experience with AI and entertainment. Plus insights about CTV, advertising and viewership trends, and a conversation with Will Richmond. It's not too late to register and the event is FREE: https://lnkd.in/dUiKXUM4 #CTVPreview25