HTX Sports Tech

? Texas has the opportunity to establish itself as a true soccer powerhouse, and our SXSW panel explored exactly how. From?Austin FC?and?Houston Dynamo Football Club's approach to building deep local fan connections to?B-Engaged's?expertise in global brand partnerships, and?Umbrella's?innovative marketing strategies, we uncovered key insights on positioning Texas for long-term success beyond?FIFA World Cup 2026? - Canada, Mexico and the United States. A huge thank you to Beth Johnson (Umbrella),?Megan Lindon (Austin FC), SJ Luedtke (Houston Dynamo FC), and Michelle Tierney (B-Engaged) for sharing their expertise. Appreciation to?UK Advertising and AAF-Houston?for the opportunity to moderate this important conversation! ?? TyneSight Photographic #SXSW #WorldCup2026 #Texas #Soccer #UKHouse #FIFA #WorldCup FIFA World Cup 26 Houston? #WeAreHouston #FIFAWorldCup

The?Future of Sport?program has wrapped its latest cohort, NextPlay:Legacy and what an incredible journey it has been! ?? High school students Legacy The School of Sport Sciences engaged in an?immersive experience in entrepreneurship, innovation, and problem-solvingwithin the sports, media, and technology industries. They didn’t just learn—they built, refined, and?pitched their own startup ideas?with confidence! Over the course of the program, students: ? Identified real-world challenges and developed solutions ? Learned essential business concepts, from?lean canvas?to?go-to-market strategies ? Built and refined their own?startup ideas ? Delivered?final pitch presentations?with confidence and clarity A special thank you to?Dr. Kerrie Patterson-Brown, Ed.D, Alban Dixon, and students at Legacy The School of Sport Sciences for their commitment to this initiative. This is just the beginning—looking forward to?expansion of the program?and creating even more opportunities for young innovators in sports, media, and technology. #FutureOfSport #EntrepreneurshipEducation #Innovation #SportsBusiness #STEMEducation #StartupMindset #NextGenLeaders #FutureFounders

It was a busy February! How is it March already?? So, we're giving you more time to apply for our 5th Cohort. Get those applications in!!

Texas doesn’t just host events—it builds legacies.?With the 2026 FIFA World Cup on the horizon, the Lone Star State is stepping onto the global stage as a major sports hub. How can this moment be leveraged to grow the game, expand fan bases, and create lasting impact? Join our expert panel for a deep dive into the future of sports, from goals to touchdowns, the pitch to the stands, and beyond. ?? Sorcha Gordon – Co-Founder, TEAM HOUSTON; Programs Chair, AAF-Houston; VP of Strategy & Growth, Ayni Brigade ?? Megan Lindon – Senior Director, Brand & Merchandise, Austin FC ?? SJ Luedtke – CMO, Houston Dynamo Football Club ?? Michelle Tierney – Chief Revenue Officer, B-Engaged ?? Beth Johnson – Co-Founder, Umbrella ?? Moderator: Nate Thompson – Co-Founder, HTX Sports Tech ?? 3/9 ? 3:00PM CT ??UK House, Palm Door on 6th, 508 E 6th St, Austin TX 78701 RSVP - https://lu.ma/v9p5mhfs Don’t miss our other must-attend SXSW events? ?? https://bit.ly/3wrtOhL #UKatSXSW #UKHouse #UKAdvertising #SXSW #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership

On March 9, we’re bringing the biggest brands, boldest ideas, and best talent to UK House, SXSW for a full day of unmissable content. From groundbreaking insights to game-changing collaborations, this is where the future of advertising takes centre stage. ??? March 9 ? 10:30-4 PM CT ?? UK House, Palm Door on Sixth Check out the full lineup and RSVP now to save your seat ?? https://bit.ly/3wrtOhL Department for Business and Trade UK Business and Trade - North America GREAT Trade and Investment M&C Saatchi UK The Premier League Propeller Group Axios ADWEEK Triumph Motorcycles Limited Small World Hasbro Activision Blizzard Media Dr. Squatch HeyHuman University of Warwick Future+ Locate Productions Accenture Song Iris BBC Studios Longbottom & Co. American Advertising Federation TEAM HOUSTON Austin FC Houston Dynamo Football Club B-Engaged Umbrella HTX Sports Tech Aisling Conlon ?? SXSW Jake Hay Hector Silva Alex Tucker Sorcha Gordon Harris County - Houston Sports Authority #UKatSXSW #UKHouse #UKAdvertising #SXSW #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership

HTX Sports Tech is proud to support the?ThinkSport Sport Innovation Challenge—a premier competition spotlighting?AI & robotics startups?revolutionizing the sports industry alongside AquaBloom International Sports Technology Group as a core supporting partner. ThinkSport, established by the?International Olympic Committee – IOC and the Canton of Vaud is recognized as a?Center of Excellence in sports technology innovation. This challenge is your opportunity to present your?game-changing solutions?to global decision-makers shaping the future of sports. Startups and scaleups, this is?your opportunity?to: ? Pitch your?cutting-edge technology?to?IOC and international sports federations ? Gain?global recognition and strategic partnerships ? Win?cash & in-kind prizes?to fuel your growth ??Showcase your innovation?at?THE SPOT 2025 in Lausanne, Switzerland ???Challenge Focus Areas: ? AI-powered performance & injury prevention ?? Smart coaching & real-time analytics ?? Fan engagement, media & event management ?? Adaptive & inclusive sports tech ?? Autonomous systems & AI-integrated sports equipment ???Timeline: ???Apply by March 19, 2025 ???Semi-finals: April 9, 2025 (Hybrid – Hong Kong) ???Finals: May 13, 2025 (Live in Lausanne, Switzerland) HTX Sports Tech is dedicated to empowering startups that are shaping the?future of sports through innovation. If your startup is building?AI-driven solutions for sports,?this is your moment. ???Submit your application today: https://lnkd.in/e9CFfRn6 Know a founder who should apply??Tag them below!??? #AI #Robotics #SportsTech #SportsInnovation #ThinkSport #ABSG #Innovation #SportsBiz #Switzerland #IOC #Olympics

Appreciate the opportunity Bar?a Innovation Hub - looking forward to it ????

?? Texas is set to become the next powerhouse for soccer in the U.S.—but how do we get there? ? As FIFA World Cup 2026? - Canada, Mexico and the United States approaches, the opportunities for Texas to shape the future of the sport—on and off the pitch—are bigger than ever. But can Texas surpass traditional soccer strongholds like New York and LA to become the true epicenter of the game? I’m thrilled to be moderating an all-star panel alongside industry leaders from Austin FC, Houston Dynamo Football Club, B-Engaged, and Umbrella as we dive into the strategies shaping the sport’s future at SXSW. From brand marketing and revenue growth to global fan engagement, this conversation will set the stage for Texas’ World Cup moment and beyond. ?? Panelists: ?? Megan Lindon – Senior Director, Brand & Merchandise, Austin FC ?? SJ Luedtke – CMO, Houston Dynamo ?? Michelle Tierney – Chief Revenue Officer, B-Engaged ?? Beth Johnson – Co-Founder, Umbrella ?? Moderator: Nate Thompson, Co-Founder & Managing Partner, HTX Sports Tech ?? March 9 | ? 3:00 PM CST ?? UK House, Palm Door on 6th | Austin, TX Join us at SXSW to explore how Texas can lead the charge for soccer’s future. Spots are limited—secure yours now! ?? RSVP here: https://lu.ma/v9p5mhfs More about UK Advertising @ SXSW: https://bit.ly/3wrtOhL #ukatsxsw #SXSW #SXSW2025 #Marketing #FIFAWorldCup2026 #BrandStrategy #Advertising #UKAdvertising #FutureOfFootball #TexasWorldCup #SportsMarketing #LinkedInSports #SportsBiz #WorldCup #Houston #Austin #Dallas #FIFA #Texas #SportsBusiness

?? Tech and sports are colliding in big ways. Nate Thompson has been at the forefront of sports tech innovation, working with Major League Baseball (MLB) teams like the Cleveland Guardians & Houston Astros, and launching the HTX Sports Tech accelerator. ?? Key insights from this episode: ?? How AI & data are transforming fan engagement ?? The future of wearable sports tech ?? What sports leagues look for in tech startups ?? Listen now & see how sports tech is reshaping the industry. Full episode: https://lnkd.in/g7QhRaW5 #sports #technology #startups #futureofsports

?? ?Pioneering the Future of Sports Innovation On March 3rd, I’m excited to join the University of Kentucky Future of Sport Institute (FoSI) Sports Tech Summit! “Investing In Sports Tech: A One-on-One With A Founder,”?moderated by Daysha Baker, a Sport Leadership student. The?Future of Sport Institute (FoSI)?is a one-of-a-kind hub connecting academics, students, industry leaders, and brands to shape the future of sports and society. Through cutting-edge research, education, and community partnerships, FoSI empowers sport industry stakeholders to thrive in a rapidly evolving technological landscape. Key Segments of FoSI: ??♂? Athlete Performance ?? Performance Data ?? Sports Apparel ?? Esports ?? Fan Experience ????FoSI.uky.edu #SportsTech #FutureofSport #Innovation #LinkedInSports #Investment University of Kentucky